Insights.

Our team of strategically creative communicators helps brands worldwide transform with purpose.

3 Takeaways from Politico’s Health Care Summit

Today’s health care landscape is fraught with challenges – as well as opportunities. At POLITICO’s 2024 Health Care Summit, experts from across the field discussed what’s on the health care ho…
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Adding Value to the Rapidly Evolving Sustainability Space

Gen Z believes what they eat is who they are. Today’s consumers express their values and aspirations through food and beverage choices. And it’s not just about taste, price, convenience and nutrit…
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The Art of the Corporate Apology Video

By now we are all familiar with the apology video—we can likely even recall apologies that seemed heartfelt and others that completely missed the mark. There are great examples of how an apology vid…
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Why Leaders Should Put Strategic Interruption on the Agenda

I was coaching a leader recently who is preparing for an ambitious three-day workshop with other industry influencers. Her goal: to generate ideas and recommendations for a white paper designed to inf…
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Navigating the Digital Wave: 2024 Social Media Trends

Welcome to social media in 2024, where trends change faster than the speed of light. From the integration of generative AI (Artificial Intelligence) to the Threads versus X debacle, it’s easy to get…
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What the State of the Media Means for Media Relations in 2024 

2023 was yet another difficult year for journalists. According to Poynter Institute, 20,000+ media jobs were eliminated – this is more than in 2021 and 2022, which also saw big losses for the indust…
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