Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes.
1. Disney Parks Inclusivity
Disney Parks will now allow gender-flexible costumes and tattoos to be visible for employees. Why we love this: We’ve been talking about gender fluidity as a trend for a long time now. It’s been something smaller brands have been embracing, so it’s good to see a major brand like Disney become more inclusive and recognize individuality. [Deadline]
2. New Job Titles
LinkedIn is adding new job titles including “stay-at-home-mom” and “stay-at-home-dad.” Why we love this: LinkedIn is applying these changes to answer the “career gap” some parents face in the job market (they are also going to add “parental leave,” “family care” and “sabbatical” options in the coming months). And while we know working as stay-at-home-moms and dads is a full-time gig, it’s nice to see the world’s largest employment site give deeper context around work-life and life-life. [CBS News]
3. Vaccine Playlists
Spotify says its users have created more than 7,700 vaccine-related playlists since the start of this year. Why we love this: Does firing up a playlist called “Shot Girl Summer,” “Moderna Love Story” or “Pfizer Heat and Serotonin” sound fun to you? Then Spotify has got you covered. One thing Spotify users know how to do time and time again is to mash up songs with cultural milestones and zeitgeist moments. [WSJ]
4. Classic Family Trips
Black Tomato has curated a collection of five family trips based off classic stories. Why we love this: Inspired by classic children’s literature, the ‘Take me on a Story’ service immerses guests in the tales with bespoke itineraries and destinations based on iconic stories. From trekking across a glacier via dog sled like in The Call of the Wild or playing croquet at a Mad Hatter’s Tea Party in Oxfordshire based off Alice’s Adventures in Wonderland or going to Iceland to chart the course of Jules Verne’s in Journey to the Centre of the Earth – there’s a nice marriage of whimsy and travel blurring together in this experience. [Black Tomato]
5. Social Media Use in 2021
PEW has released its Social Media Use in 2021 findings. Why we love this: Well, honestly, we just love stats. But even more than we love stats, we love learning how generations are leaning in on certain social media platforms. The big takeaway for us – how much YouTube consumption grew last year. [Pew Research]
For more insights on communication and brand strategy, industry trends and more, subscribe today to the Weekly Buzz here.