crisis managementSo the New Year is upon us, and it’s time to start jotting down a resolution or two. For those that sit in the hot seat, allow me to offer you a few suggestions.

  1. Reach out to the CEOs at Volkswagen, Lumber Liquidators and Chipotle and ask these questions:
  • What did it feel like to have the world looking at you for answers, and you didn’t have anything to say?
  • How did your family and friends treat you after the news broke?
  • What role did your values play in your response?
  • If you could do one thing differently, what would that be?
  • Did you ever think something like this could happen to you?
  1. Check out this FBI report on active shooters in the U.S., and ask yourself, “Could this happen at my company?”
  1. Review the following crisis cases – Target’s data breach, BP’s oil spill and Honda’s airbag debacle – and determine what happened to the CEOs of those companies.
  1. Review your personnel file to determine that last time you participated in hardcore media training.
  1. Breathe easy, because you know you have a solid crisis plan, have trained on that plan recently, have a good spokesperson on stand-by and have the materials you need to respond within the first 30 minutes of a crisis.

If you really want to find out if you’re ready – visit