A prescription for CNN’s flagging brand: “Cut the Nattering, you Nabobs!”

CNN needs help. The one-time cable-news king trails Fox News, and February ratings show CNN trailing MSNBC, too.

Proof that ex-NBC chief Jeff Zucker has his work cut out for him. Zucker took the reins at CNN just over a month ago, firing talent and, according to the New York Post, calling on reporters and editors “to broaden their definition of news and include a greater selection of topics.”

Good advice, but no wonder ratings are dropping if the results of change are:

Zucker, halting the ratings slide at CNN will take tightening the definition of news, not broadening it to… this?

Get the CNN brand back to what’s missing from primetime cable news: news for grownups.

How refreshing would calm, measured, professional, unbiased broadcast journalism be for the primetime demo?

Related Posts: Getting the Most Out of Your Media Coverage Five Leadership Lessons from Martin Luther King Jr. Focus Your Post-Pandemic Evolution with Familiar Strategy Tools Is Cannabis the most versatile ingredient ever discovered? Top chefs explain why they’re high on the green. Overlooked Wines You Need In Your Life Breaking Up with Breaking News