Posts by Blaine Lay
Blaine’s sweet spot lies at the intersection of ideation and strategy. He leverages his natural curiosity for the world by asking how it can be applied to the complexity of a business problem. Armed with a background in traditional branding, Blaine is passionate about helping clients find alignment around a singular purpose, then enabling them to express it in a unique way. Before joining Padilla, Blaine worked as a strategist at a small brand agency that serves global non-profit organizations. He analyzed data with an eye for the strategic and creative implications for each brand. Clients he’s worked with: GE, The College of William & Mary, The Richmond Times-Dispatch, Keystone Insurers Group, Heliae. Blaine graduated with a bachelor’s degree in economics from James Madison University.