caroline.gould@padillacrt.com, Author at Padilla

Posts by Caroline Gould

As an account executive at Padilla, Caroline provides media relations, internal communications, employee engagement and event management expertise to a variety of food and beverage, and corporate clients. She is a graduate of Miami University (OH) and holds a master’s in public relations and corporate communications from Georgetown University. In her spare time, Caroline is an avid Baltimore sports fan and enjoys exploring her relatively new hometown of Richmond, Va.

Media Relations: 5 Tips for Pitching Food Media

October 7, 2018 — Food & Beverage

Break through the noise and expand your earned media coverage. With newsrooms shrinking over the last decade, generating earned media for food brands in today’s media landscape can be a challenge. T…

5 Tips for Pitching Food Media

October 7, 2018 — Food & Beverage

With newsrooms shrinking over the last decade, generating earned media for food brands in today’s media landscape can be a challenge. Therefore it’s important to be strategic when executing media…

5 Reasons Why You Should Consider A Newsmaker Service

August 24, 2018 — Food & Beverage

With newsrooms shrinking and the media landscape constantly changing, it is more challenging than ever for brands to generate earned media coverage. According to the Pew Research Center, newsroom empl…

4 Ways Millennials are Impacting the Food Industry

June 15, 2018 — Food & Beverage

Born between 1981 and 1996, millennials are the largest living generation and tracking to have more spending power than baby boomers this year, according to a Bernstein analyst. Millennials are the la…

The Tool 90% of Fortune 500 Companies are Using to Engage Employees

April 10, 2018 — Employee Engagement

According to Gallup, 90 percent of Fortune 500 companies are using CliftonStrengths, an online assessment, as a tool to engage employees and boost performance. Click To Tweet According to Gallup, 90 p…

Focus Groups: Getting Inside Your Customers’ Heads

February 23, 2018 — Food & Beverage

Focus groups have been around for years and continue to provide valuable consumer insights especially in the food and beverage industry. If your company or client is developing a marketing plan and lo…