Insights.

All Posts by Catherine Scott

6 Easy Ways to Get Local News to Cover Your Story – and Why It’s Important

Chances are you have some great stories to tell: from patient success stories and new research to helpful information that impacts the lives of people in your community. And, your local news is often…
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Tips for More Meaningful Media Measurement

Landing a media hit is gratifying and important for you and your client or organization. But coverage is only valuable if people are reading or watching it – and they aren’t necessarily reading th…
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4 Tips to Get Your Health Care Company LinkedIn

If you’re a health care company, you probably need to do a lot of work on your LinkedIn presence. The professional networking site is too often relegated to an online jobs board, despite the multipl…
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