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Posts by Christian Markow
Christian is a seasoned creative director, brand strategist, copywriter and experienced innovator with 20 years under his belt developing unique brand identities, envisioning new products and engaging employee cultures around them. He served as co-founder and chief creative officer for Joe Smith, which was acquired by Padilla in 2015. A writer by trade and passion, he loves driving experience creation through the lens of story.
All Posts by Christian Markow

Focus Your Post-Pandemic Evolution with Familiar Strategy Tools
April 29, 2020 — Brand
I’m at my kitchen table working on my laptop. I spend so much time on it now, my phone is getting jealous. My dog is barking, my son joined his Zoom science class beside me, and my daughter is hungr…
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Bye-bye brand police: Governing brand in a decentralized workforce
October 29, 2019 — B2B
The jobs of brand and creative professionals, regardless of company size, are growing in complexity. More than just developing and deploying a brand that can rise above competitive noise, they must al…
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