If you’re in higher ed communication, chances are someone wants your help to become a “thought leader.” Usually they just want some PR. A couple speaking engagements, a well-placed opinion […]
All Posts by Christian Munson
Designing a Landing Page That Delivers
I’m resuming a series that asks three questions of an expert whose answers can help marketing communication professionals. Today, I’m talking with Paul Venuto, an experience designer on Padilla’s digital […]
Thought Leadership: Going Beyond the Buzzword
This post was co-authored by Scott Davila. Company leaders and their marketing departments talk a lot about wanting to be thought leaders, but they often have a hard time getting […]
(Virtual) Reality Sets in on College Campuses
Virtual reality is getting very real on campus with college recruiters finding big value with VR. VR lets people experience places, in 360-degree splendor, from wherever they are. Low-cost viewers, […]
Welcome U? Higher Ed Marketers Sweat International Enrollments
Higher ed marketers responsible for recruiting prospects overseas can’t wait for fall. That’s when newly enrolled foreign students will arrive on campus, revealing just how much of an impact travel […]
A Novel Way to Tackle Tuition. Will it Shake Things Up?
Anyone else feel a faint tremor in the Ivory Tower after reading about MissionU last month? The new, one-year, professional school isn’t exactly a threat to the traditional college model. […]
Trump Fuels Liberal Arts for Takeoff
Too bad the Washington Post got to “Democracy Dies in Darkness” first. Any number of colleges and universities nationwide could have used the line to market the heck out of […]
Big Paycheck, Little Trust
The Richmond Times-Dispatch reports on the state’s highest paid employees. Six of the top 15 are college presidents or administrators. One is an offensive coordinator for a college football team. […]
Tech Doubts?
Inside Higher Ed released the 2016 Survey of Faculty Attitudes Toward Technology yesterday. Some don’t think tech’s helping much. “Faculty members are still worried that online education can’t deliver outcomes equivalent to […]
Colleges Missing an Opportunity on Twitter?
Most colleges use Twitter as an image-polishing tool, and that’s not fully capitalizing on the platform’s value, say researchers who analyzed the Twitter accounts of more than 2,400 U.S. higher education […]