The Power of Repetition and Consistency
June 6, 2019 — Brand
Repetition is the mother of all learning. This phrase is so old, it’s actually a Latin proverb: Repetitio est mater studiorum. And it’s stuck around for good reason. Consistent presentation of a b…
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Using Data to Influence Decision Makers
April 4, 2019 — Health
Established brands have the luxury of using data as a backup proof point. Challenger brands must lead with it. Why? Lack of credibility is a huge obstacle for challenger pharma and medical device bran…
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How Challenger Pharma Brands Can Beat Giant Competition
May 10, 2018 — Health
As a challenger pharma brand, you probably feel like David going up against Goliath. Every week, new articles discuss how crowded the pharma market is. You’re working with a tight budget, no communi…
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How Challenger Pharma Brands Can Beat Giant Competition
May 10, 2018 — Health
As a challenger pharma brand, you probably feel like David going up against Goliath. Every week, new articles discuss how crowded the pharma market is. You’re working with a tight budget, no communi…
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Power of Hispanics in Health Marketing
September 12, 2017 — Health
Hispanics remain the nation’s fastest growing population, representing an untapped opportunity for health care marketers. And if growth matters—and you know it does—health care marketers need to…
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Health Care Complexity Calls for Full-Service Partner
May 12, 2017 — Health
Who said health businesses can’t have it all? You can, and you should. A full-service agency partner offers most (if not all) the communications services your company needs to effectively build, gro…
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