Insights.

All Posts by Fred Lake

The Power of Repetition and Consistency

Repetition is the mother of all learning. This phrase is so old, it’s actually a Latin proverb: Repetitio est mater studiorum. And it’s stuck around for good reason. Consistent presentation of a b…
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Using Data to Influence Decision Makers

Established brands have the luxury of using data as a backup proof point. Challenger brands must lead with it. Why? Lack of credibility is a huge obstacle for challenger pharma and medical device bran…
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How Challenger Pharma Brands Can Beat Giant Competition

As a challenger pharma brand, you probably feel like David going up against Goliath. Every week, new articles discuss how crowded the pharma market is. You’re working with a tight budget, no communi…
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How Challenger Pharma Brands Can Beat Giant Competition

As a challenger pharma brand, you probably feel like David going up against Goliath. Every week, new articles discuss how crowded the pharma market is. You’re working with a tight budget, no communi…
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Power of Hispanics in Health Marketing

Hispanics remain the nation’s fastest growing population, representing an untapped opportunity for health care marketers. And if growth matters—and you know it does—health care marketers need to…
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Health Care Complexity Calls for Full-Service Partner

Who said health businesses can’t have it all? You can, and you should. A full-service agency partner offers most (if not all) the communications services your company needs to effectively build, gro…
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