The countdown has begun. Google is forcing the rollout of its latest version of Google Analytics, GA4, and it’s a massive upgrade. With the GA4 upgrade comes a lot of […]
All Posts by Joel Erb
Customer Experiences in a Digital World
Disruption creates opportunities to rethink the value we deliver to our customers and internal teams. COVID-19 has forced businesses to examine our relationship with customers and the experiences (CX) that surround the products and services that were once unshakable. More than ever, digital experiences (DX) and products are inextricably linked to the physical experiences we have every day. By rethinking the entire customer experience, we undercover opportunities to weave new value through digital products.
How Health Companies Can Make the Most of Their Owned Channels
When you log into your Amazon account, you experience one of the best owned channel experiences possible. Every item on display is specifically tailored to your preferences and buying patterns […]
Solving A Problem With Technology? Consider Design Sprints
How often have you used a mobile app or website and felt, “This should be much more intuitive! Why did they design it this way?!” Given the amount of time […]
The Value of Creative Moments in a Digital World
When was the last time that you built something with your hands or attempted to do a creative project? As children, we had endless opportunities to be creative – from […]
Rethinking Mobile Apps for Enterprises
There’s often a mindset that enterprise mobile applications should function — from a user experience viewpoint — differently than consumer applications. After all, enterprise apps serve a different purpose than […]
Human Trust and Value in the Rise of AI
If you think the capabilities and uses of technology have accelerated rapidly in your lifetime, brace yourself: the next few years will leave the last 10 in the dust. We’re […]
The Future of Nutrition in the Digital Age
When we think of nourishment, we often search for a blend of what’s convenient, within budget, tasty and hopefully, what’s healthy. However, how do we know if we’re making the […]
Are Messaging Apps the New Brand Engagement Tool?
Over the course of history, we have evolved the way we communicate. In 33,000 BC, it started with cave paintings in the Ardeche region of France. Then, it evolved to […]
The Rise of Digital Products
The author of this Buzz Bin post, Joel Erb, is founder of INM United. Padilla acquired the digital strategy and development firm based in Richmond, Virginia. (From left to right: Joel Erb, […]