Truth be told, customer experiences today are often fleeting and forgettable – typically targeted on the moment of transaction and lacking in any lasting impression. As marketers, we understand the […]
All Posts by Julie LePere
Do Less, Gain More: How Foodservice Operators Can Increase Consumer Interest by Wasting Less
Can I take your order? I’d like an organic, zero waste, eco-friendly burger with a side order of ugly vegetables, served with no plastic straw and 100% compostable fork and […]
Women’s Foodservice Forum: 5 Strategies to Inspire A Movement
Last week, I was lucky enough to attend the Women’s Foodservice Forum Annual Leadership Development Conference (ALDC). As my second year attending, I was already familiar with and prepared for […]
#MeToo Anniversary: How F&B Leaders are Using Marketing to Spark Change
It is hard to believe it’s already the one year anniversary of #MeToo, a movement that has spread globally, impacting a range of industries and leaving many wondering what is […]
3 Ways Virtual Reality is Changing the Restaurant Experience
Four years ago, there were only 200K active virtual reality users. Flash forward to 2018, that number is forecasted to reach 171 million. Primed for extraordinary growth, virtual reality will […]
Restaurants Dial-up Efforts to Differentiate and Connect with Customers
Consumer behaviors are constantly evolving, especially when it comes to our eating habits. A critical part of a restaurant’s menu strategy is to pay attention to the ebbs and flows […]
Is Cannabis the most versatile ingredient ever discovered? Top chefs explain why they’re high on the green.
The time has come for kale to pass off its crown to a new superfood – another green, also known as cannabis. In honor of today’s national hippy holiday, there […]
How Altruism Can Make You a Winner in the Long Run
The true essence of the Super Bowl is competition. Brute strength of rival teams, best victory dance, fighting and blasphemy between fans. And when the whistle blows, the game pauses […]
Turning the Tables on a Food Fight
Menu labeling, it’s a love-hate relationship. You catch something decadent and delicious on a menu. If there isn’t a picture, we can almost guarantee there’s a list of mouthwatering descriptors […]
4 Tips for Restaurants Hiring Gen Z
If the restaurant industry was a country, it’d be larger than 90% of the world’s countries’ economies, a whopping projected annual sale of $799 billion in 2017. Currently, there are […]