Increasingly, companies and brands are finding that in the minds of their customers, employees, communities and investors, simply “doing good” is no longer good enough. Stakeholders want and expect the […]
All Posts by Julie McCracken
5 Tips for Maximizing the Power of Purpose
Purpose is powerful. More than just another corporate buzz word, research shows that purpose-driven organizations are more profitable, have higher employee engagement metrics, benefit from stronger brand loyalty, and are […]
Seven Ways to Make the Most of a Virtual Performance Review
For many of us, it’s that time of year again – the time where supervisors and employees sit down to go through the annual performance review process. (Ideally, however, you […]
Company Culture is a Marathon, Not a Sprint
Although vaccines are rolling out across the country, COVID-19 variants also are showing up, which means many companies will continue to delay a return to the office. As a result, […]
Building and Maintaining Company Culture Remotely
Most of us are still working remotely, and with more and more companies delaying a return to the office, the reality is we’re likely be working from home for the […]
Using Strategic Communications to Drive Organizational Change
What’s that old saying – “the only constant is change?” While that’s always been the case, there’s more truth to it now than ever before. Companies are being forced to […]
Layoff Communications Due to COVID-19 – Let Corporate Character Be Your Guide
It’s fair to say that the economic impact of COVID-19 is hitting nearly every organization, and unfortunately many are facing difficult decisions regarding their employees. Regardless of reason, letting people […]
How To Leverage Inclusion And Diversity To Drive Employee Engagement
An increased focus on inclusion and diversity (I&D) is not new for most businesses, thank goodness. In fact, 96-98% of large companies are investing in diversity initiatives. In addition to […]
5 Ways to Make Your CR Storytelling Cut Through the Noise
Corporate social responsibility. Corporate ethics. Sustainability. No matter what term you use, one thing is consistent: In today’s business environment, it’s more than a “nice to have.” Stakeholders – from […]
Bringing Your Brand to Life: Corporate Values
Integrity. Respect. Innovation. Collaboration. Chances are, if you’ve read up on corporate values at all, these are all words you’ve heard tossed around time and time again. Don’t get me […]