The Art of the Corporate Apology Video
March 19, 2024 — Crisis / Media Relations
By now we are all familiar with the apology video—we can likely even recall apologies that seemed heartfelt and others that completely missed the mark. There are great examples of how an apology vid…
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How Brands can use Student-Athletes as Influencers
December 9, 2019 — Digital / Social
Yesterday, four teams were selected to compete in the College Football Playoff. Student-athletes from Louisiana State, Oklahoma, Ohio State and Clemson will have the chance to make their mark on histo…
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How Brands can use Student-Athletes as Influencers
December 9, 2019 — Digital / Social
Yesterday, four teams were selected to compete in the College Football Playoff. Student-athletes from Louisiana State, Oklahoma, Ohio State and Clemson will have the chance to make their mark on histo…
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Will Football Streaming Outpace Radio? A Sports Marketer’s Prediction
August 2, 2019 — Industry Trends
Last night, the Denver Broncos defeated the Atlanta Falcons in the annual Hall of Fame Game, with this kickoff there is a pro or college football game every week from now until the Super Bowl. Accordi…
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Streaming March Madness: An Advertisers’ Guide
March 12, 2018 — Digital / Social
On Selection Sunday, men’s college basketball teams across the country learned if they will be one of the 68 teams vying for an NCAA National Championship in the big dance. March Madness is one of m…
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Streaming March Madness: An Advertisers’ Guide
March 12, 2018 — Digital / Social
On Selection Sunday, men’s college basketball teams across the country learned if they will be one of the 68 teams vying for an NCAA National Championship in the big dance. March Madness is one of m…
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