Posts by Kristina McLaughlin
Kristina has spent her career helping organizations bridge the gap between their ideas and consumer needs. She uses consumer research and innovation principles to guide product development for Fortune 500 companies. As a senior analyst, Insights and Strategy at Padilla, she collaborates with research, marketing, digital, account management and creative teams, to help determine how best to arrive at insights that ultimately drive messaging, brand, creative, media, digital and communications strategy.