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Posts by Leanne Stacey
Leanne uses her research background in Psychology to help put companies in the minds of their customers. She specializes in data collection and visualization, and enjoys learning about new clients and developing insightful and creative strategies that will give them the competitive edge in the marketplace. In her spare time, she is an avid reader, coffee fanatic and painter.
All Posts by Leanne Stacey

Data Visualization: What Makes a Great Infographic?
August 9, 2016 — Industry Trends
Corporate America is facing a challenge: Data is becoming more readily accessible while executives are becoming less so. Data Visualization is engaging and it helps us understand the data’s signific…
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Discover your Competitive Advantage with Customer Value Measurement
May 18, 2016 — Industry Trends
As markets grow increasingly competitive, companies are quick to cut costs or rely on brand reputation to keep customers coming back. But customers make purchase decisions based on value. They only re…
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What Does “Insights” Really Mean? (INFOGRAPHIC)
May 13, 2016 — Industry Trends
If you have done or considered research in the past year, you might have heard or seen the word “insights”. In fact, you might have come across that word a lot. “Insights” is becoming the favo…
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The Right Approach to Customer Insights: 2016 is the Year of Emotion
April 26, 2016 — Industry Trends
Customer experience leaders predict that 2016 will be the Year of Emotion. There are strong financial incentives to becoming a more customer-centric business, and observing interactions from your cust…
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