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3 Podcasts To Step Up Your Marketing Game
A whopping 92 percent of New Year’s resolutions fail. I usually cut myself some slack when personal resolutions start to waver, but I have a much harder time letting go of professional goals. One of…
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2016 Booze Trends: What we love, hate and can’t wait to start
Each January is jam-packed with trend analyses and predictions, and the alcohol beverage world is no exception. Here, instead of restating what was or professing to know what will be, our team of beve…
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5 Beer Cocktails in Honor of the Biggest Beer Deal Ever
The world beer market just got a little smaller. Yesterday, the two largest brewers in the world – SABMiller and AB InBev – agreed on a merger worth $104.2 billion. The beers that this deal will b…
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The Casual Approach to Millennial Marketing
While I don’t have actual proof, it seems that market researchers have spent more time understanding Millennials – in particular their dining and drinking habits – than any other generation…
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In Search Of a New Fall Flavor, I Failed
Ask anyone what makes a crowd-pleasing commercial, and you’ll get two answers: Puppies and babies. In beverage PR, babies are taboo, and puppies are almost synonymous with Budweiser’s Super Bowl a…
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How To Avoid Creating Your Own PR Crisis: The Case of Riedel + The Blog World
Over the past week, people in wine PR have witnessed a dispute between glass manufacturer Riedel and Ron Washam, the man behind the wine-based satire blog “The Hosemaster of Wine™.” It started o…
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