Nicole Fischer, Author at The Buzz Bin

Nicole Fischer

| Follow me on Twitter: @NSFischer

Her exceptional forwarding-thinking skills, campaign creativity and passion for client service make Nicole a valuable member of Padilla’s team in New York. Here, she supports food, consumer health and CPG clients with consumer and trade-focused programming. Nicole develops and executes results-driven, multi-channel communications for companies and organizations such as the Consorzio del Prosciutto di Parma, Produce for Better Health Foundation, Raley’s and Hudsonville Ice Cream. She focuses on driving share-of-voice through traditional and non-traditional media, as well as equipping consumers and industry influencers (such as chefs, distributors, retail dietitians and physicians) with the insights and tools to make purchasing decisions that benefit clients. As a testament to her commitment, Nicole received the agency’s 2016 Living Our Purpose Award for client service.

All Posts by Nicole Fischer

December 5, 2018December 7, 2018Food + Beverage

3 Bold Moves in Food Launches

Launching a food product in today’s marketplace isn’t what it used to be. You must admit: life was simpler when R&D drove the decision-making process. They’d make the call on […]

October 26, 2018October 26, 2018Employee Engagement

I’m 30: Here’s What I’ve Learned

I’m 30. There. I’ve said it. Although, technically as I write this, I’m 29.99. But by the time you read this post, the unthinkable will have occurred. My 20s will […]

August 17, 2018August 17, 2018Industry Trends

Putting Transparency to Work – Part 2

If you’re here, maybe it’s because you read my May post about defining the term “transparency” and you’re back for more. If not, WELCOME! In my last post, I ran […]

June 20, 2018June 19, 2018Digital / Social

An Influencer How-To Guide

Influencer. Curator. Blogger. Instagrammer. Key Opinion Leader. No matter how we refer to them, we can all agree these individuals have captured a place at the marketing table. According to […]

May 25, 2018May 25, 2018Industry Trends

Defining Transparency in Personal Care

Our team recently attended a Cosmetic Executive Women (CEW) event titled The Institutionless Consumer. Foreboding, right? It depends on your glass-half-empty/half-full ideology as a marketer. To me, the underlying theme […]

April 11, 2018April 16, 2018Digital / Social

Tips for Live Posting an Event

For a conference I attended last week, our team was tasked with creating a strategic social media approach, with the objective of sharing content externally from the event. The challenge? […]

March 2, 2018March 2, 2018Industry Trends

The 5 Coolest Things Happening in Beauty Retail

For brick and mortar beauty retailers, online beauty shopping trends are frightening. At a recent CEW event with speakers from Mintel, Nielsen and The NPD Group, our team learned that […]

February 7, 2018February 7, 2018Food + Beverage

The New Role of Grocery

Grocery. It’s an industry so inundated with change every single day, it can be hard to keep up. We have game-changing M&A activity (retail meets health care!) that we never […]

November 17, 2017November 17, 2017Industry Trends

How Generations Give Thanks for CSR

The holidays are rapidly approaching and as a millennial, I’ve been thinking about the role that volunteering and social responsibility play this time of year. Now, if you’ve read the […]

September 22, 2017September 22, 2017Digital / Social

The Right Reasons to Partner with Digital Influencers

It’s often clients (you!) come to us inquiring about how to work with digital influencers. And like any thoughtful agency partner, our first question is: Why? And not condescendingly. We […]

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