At Joe Smith (the brand consultancy of Padilla), we’re all about helping brands make meaning. So to kick off 2019, we’ve taken stock of brands that excel at making meaning […]
All Posts by Perry Lowder
Brands create expectations. Experiences reinforce them. (Part 2)
Last week in Part 1, we looked at how brands help people make decisions. They first create expectations around offerings, quality, price, service, and more. Then they deliver experiences that […]
Brands create expectations. Experiences reinforce them. (Part 1)
Think about the last time you came across a new or unfamiliar brand. Likely the flash of an unrecognizable logo, a billboard, a banner ad, or a storefront. You start […]