Every influenza (flu) season is unpredictable. The typical refrain is “if you’ve seen one flu season, you’ve seen one flu season” no matter how many years you have worked in […]

Every influenza (flu) season is unpredictable. The typical refrain is “if you’ve seen one flu season, you’ve seen one flu season” no matter how many years you have worked in […]
When a disease outbreak or epidemic strikes, scores of companies, nonprofits and health groups want to make themselves heard. But the COVID-19 pandemic has turned daily life on its head […]
If a challenger brand announces a new drug and no one notices, did it really launch? The pharma industry is crowded. Without a strategic plan, challenger brands risk drowning in […]
Making a big splash in the market during a product launch is good – but creating a lasting presence in the market is better. As a pharma brand, the worst […]
“How much does it cost?” Often one of the first questions that come to mind for pharma customers (right behind, “Does it work?”), and a good indicator of the pharma […]
ROA – or return on assets – is often a term reserved for business analysts or investors. However, it should be in every pharma marketer’s vocabulary too. Yes, ROA can […]
Look before you leap. Good advice no matter what you’re doing. Great advice if what you’re doing happens to be marketing a pharma product. Landscape mapping paints a clear picture of […]
You just got approval on a product update and are tasked with creating a launch plan – now what? Copy and paste the marketing strategy from your last label update? […]
To ensure a successful pharma launch and ongoing sales of these new products, it’s critical you plan a launch sequence that encompasses several common touch-points. And while each plan must […]
After years of R&D and investment, you can’t afford a failure to launch. Particularly for challenger brands, the breaking through a crowded marketplace and capturing the attention of your audience […]