Co-authored by Kim Foster, Padilla director, social media, channels. You’re probably aware by now that Elon Musk, the richest person in the world, has succeeded in his quest to purchase […]
All Posts by Rosalie Morton
Three Tips for Updating your Social Media Video Strategy
When we work with our clients on their video strategies, we’re finding that they continue to focus on making minute and a half videos that tell the story of their […]
On Deadline with Rosalie Morton
Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]
Instagram – The Happier Channel
Go to many leading companies’ Facebook pages and you’ll find loads of negative comments. If you feel like wincing a few times, just check these out. Expedia trying to have […]
3 Reasons Why Facebook is Right for B2B
When marketers think about B2B, LinkedIn typically comes to mind. As the social network for business, it makes sense to visit LinkedIn to follow industry news, post white papers, share […]
The Latest on LinkedIn Self-Service Ads
LinkedIn’s self-service advertising has become more robust than ever, particularly with its narrow targeting abilities. Let’s take a look at the current choices available and their features: Sponsored Content – […]
From Farm to Fork, Thanks to Technology
Farm to fork… heritage… organic… these buzz words have been hitting the grocery store shelves in force for years now. Along with this trend, there is a growing desire to […]
#PrayforPat – Social Good
Let’s be honest… social media can be a hateful space. Studies have shown that 15 percent of high school students were electronically bullied in 2013.* During the past couple of […]
Instagram – Last week, it was all about perspective
As marketers and communicators using social media, we spend a lot of time thinking about what will stick. We’re constantly considering what our audience will like and how we can […]
3 Key Learnings from this Season’s Best Holiday Social Media Promotions
REESE'S celebrates trees of all shapes and sizes. It's not what it looks like, it's what it tastes like. pic.twitter.com/8KURar00UX — REESE'S (@ReesesPBCups) December 2, 2015 The holidays are upon […]