The start of summer, the kickoff of festival season, and the start of the women’s World Cup – needless to say, June was a busy month and in the blink […]
All Posts by Savannah Smith
Winter is Here: How Brands are Leveraging Game of Thrones on Social
As we wrap up April and head into May, the warm weather may feel like spring, but it hasn’t stopped Winter from coming – and with it comes brand bandwagon-ing. […]
AOC & The Changing Role of Social Media in Politics
Social media has changed the way we think about ourselves, our lives, our peers and our brands. Now, we’re seeing it seep into the American political landscape more than ever […]
Go Big or Go Home – How Halloween Marketing Can Impact Your Bottom Line
As we head into November with visions of candy corns dancing in our heads, there are a few key concepts to take away from brands who “showed up” for Halloween […]
Everlane, Glossier, Away: What Millennial Brands are Doing Right
You may not have heard of them, but Millennials can’t get them out of their heads. Brands like Everlane, Glossier and Away are companies that sell different products to a […]
World Emoji Day – Why We Can’t Get Enough of Yellow Smiley Faces
The 5th annual World Emoji Day took place on Tuesday July 17th, and may have been the reason your coworkers, friends, parents, or favorite brands included an extra yellow smiley […]
Will Facebook’s New, Old Style Campaign Rebuild User Trust?
Amid the Cambridge Analytica scandal, Facebook touted that the company still showed a 13 percent increase in active monthly users. But, they’ve read the writing on the wall. After many […]