Minnesota’s vibrant tech community was on full display last week at the annual gathering of our largest industry group, The Minnesota High Tech Association. Aside from the regular technical demos […]
All Posts by Tim Nelson
The B2B Marketer’s Wishlist for 2019? Video!
If you know a thing or two about Padilla peeps, it’s that we’re pretty obsessed with the media – especially utilizing the right media channels to make the most meaningful […]
On Deadline with Tim Nelson
Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]
Three Tips for Live Video Events
Marketers in every industry are working to integrate video into their communication arsenal. Rightfully so, with video on deck to drive an estimated 80 percent of internet traffic by next […]
Two Lessons From ANA’s Masters of B2B Marketing
The pace at which technology has changed the way we live, work and communicate is staggering. Think about it: More data was created in 2014 and 2015 than the rest […]
E-Book: A content marketing strategy that delivers results
B2B buyers demand digital content to help them through the buyer’s journey. And there’s no shortage of data that shows they’re completing most research about your brand online before engaging […]
Three Lessons Learned from The Business Marketing Association’s Annual Conference
A few hundred business marketers converged on Chicago earlier this month for the BMA annual conference. This year’s theme: Growth ? How B2B Marketing Drives Business Results. Buzz words and […]
B2B Social Media Can Deliver a Strong ROI – But It Needs to be Defined
Many B2B marketers still struggle with social media despite the fact that social conversations continue to dominate Internet traffic. They operate social channels with a set-it-and-forget-it mentality, or push the […]