Over 70% of communications professionals in the U.S. are women, and as we become more senior in this industry, the percentage of women in leadership positions declines. Women enter the […]
All Posts by Viviana Pinzon Correa
Redirecting Wine Marketing Thoughtfully
It’s no secret that the wine trade has been hard hit by the U.S. public health crisis, especially in the hospitality and on-premise channels. Thankfully, people quickly began drinking more […]
Wine Influencer Partnerships
Influencer partnerships moved from “nice-to-haves,” to an essential part of a brand’s marketing mix in a very short time, and wine brands are no exception. While there is a ton […]
Is Wine PR the Right Job for You?
Amazing trips to breathtaking wine country, unforgettably lavish meals and a lot of complimentary drinking sound like the makings of a dream job, right? They are! But the title of […]
Creating Impactful Point of Sale Tools in the Wine Market
This is the latest in a series of posts that explore how we help wine brands differentiate themselves in the most competitive wine market on the planet. Tchotchkes, swag, call […]
Raising Your By-the-Glass Profile
This is the latest in a series of posts that explore how we help wine brands differentiate themselves in the most competitive wine market on the planet. U.S. trade professionals […]
How to Present Your Product Like a Pro: Best Practices for Wine & Spirits Desksides
As anyone who has pitched deskside meetings knows all too well, securing the right one-on-ones for clients is no simple feat – and worthy of a post in its own […]
Best Practices for Press Trips: Part II
When it comes to courting wine trade and media, exotic getaways to visit client brands at the source have many advantages, not to mention the inspiration and education they impart […]
Best Practices for Press Trips: Part I
When it comes to press trips, protected-origin food and beverage brands invest heavily. Flying media from the U.S. to Europe, enthralling them with amazing meals and wine, and creating a […]
Staying Sane in the Events and Booze Business
Let’s face it, most of us who work in food and wine do so because we love eating and drinking first and actually working second. I can’t imagine working around […]