Amazing trips to breathtaking wine country, unforgettably lavish meals and a lot of complimentary drinking sound like the makings of a dream job, right? They are! But the title of […]
All Posts by Viviana Pinzon Correa
Creating Impactful Point of Sale Tools in the Wine Market
This is the latest in a series of posts that explore how we help wine brands differentiate themselves in the most competitive wine market on the planet. Tchotchkes, swag, call […]
Raising Your By-the-Glass Profile
This is the latest in a series of posts that explore how we help wine brands differentiate themselves in the most competitive wine market on the planet. U.S. trade professionals […]
How to Present Your Product Like a Pro: Best Practices for Wine & Spirits Desksides
As anyone who has pitched deskside meetings knows all too well, securing the right one-on-ones for clients is no simple feat – and worthy of a post in its own […]
Best Practices for Press Trips: Part II
When it comes to courting wine trade and media, exotic getaways to visit client brands at the source have many advantages, not to mention the inspiration and education they impart […]
Best Practices for Press Trips: Part I
When it comes to press trips, protected-origin food and beverage brands invest heavily. Flying media from the U.S. to Europe, enthralling them with amazing meals and wine, and creating a […]
Staying Sane in the Events and Booze Business
Let’s face it, most of us who work in food and wine do so because we love eating and drinking first and actually working second. I can’t imagine working around […]
TexSom: Bigger & Better Than Ever
I’ll admit I was worried on the first day of the TexSom 2017 conference last week. It had been four years since I last attended the annual wine professionals’ pilgrimage […]
Getting Americans to Drink More Wine
A few years ago, by sheer volume alone, we became the #1 wine consuming nation in the world. Though this was due to the size of our population (not per […]
Making Wine Trade Shows and Event Sponsorships Work for You (Part 2)
The other day a friend asked me to review a sponsorship proposal he drafted, geared towards a big- name spirits brand. He undoubtedly regretted this, as it earned him a semi-rant […]