A few years ago, by sheer volume alone, we became the #1 wine consuming nation in the world. Though this was due to the size of our population (not per […]
All Posts by Viviana Pinzon Correa
Making Wine Trade Shows and Event Sponsorships Work for You (Part 2)
The other day a friend asked me to review a sponsorship proposal he drafted, geared towards a big- name spirits brand. He undoubtedly regretted this, as it earned him a semi-rant […]
Making Trade Shows and Event Sponsorships Work for You (Part 1)
If you’ve worked in wine & spirits for more than 90 days, you’ve probably noticed there’s a lot of plonk out there when it comes to events, “food and wine […]
Building Relationships With the Wine Trade
Don’t be fooled by the simple title, it’s a lot harder than it sounds. The other day, a colleague who typically doesn’t work on our booze business helped us […]
Overlooked Wines You Need In Your Life
Few beverages are as old as wine, and thank goodness! I can’t imagine our ancestors making it through the ups and downs of humanity’s evolution without it. I mean, where would […]
What Does the Premiumization Boom Mean for Wine Marketers?
Though this change had been sneaking up on us ever since the U.S. economy got back on its feet, 2015 marked the official start of the wine industry’s “trading up” […]
Why Beverage Brand Campaigns Have To Take An Integrated Approach
While we don’t completely understand the long-term impact of the communication revolution yet, one thing is certain: the advent of changes such as smartphones and social media have profoundly shifted […]
Wine & the World Cup: What Beverage Pros Can Learn from this Week of Upsets
Wine and fútbol have a few things in common: for starters, a historic lack of appreciation in the U.S. Today, however, we’re drinking more wine than the French. Likewise, the […]
The 7 Commandments of Producing a Memorable (and Flawless) Booze Event
New York City has the highest concentration of alcohol-related events in the U.S. A local listing can show three to four liquor-related events happening in just one afternoon, not to […]
5 Ways to Demystify Bubbly
In an office full of closet wine nerds (in our industry, being smug about wine is decidedly uncool – hence the closet), we’ve found consumer awareness of sparkling wine falls […]