Starting today, PadillaCRT is now Padilla.
Back in the day, Padilla and Speer acquired Brum and Anderson to create Padilla Speer Beardsley. And then Carter Ryley Thomas bought Patrice Tanaka and Company to create CRT/tanaka. Then Padilla Speer Beardsley bought CRT/tanaka to create PadillaCRT.
So, for many of us, going to straight-up Padilla is a bit of a relief!
A name change like this might seem like a big yawn to some given all we did was drop the “CRT,” but there’s a lot more to it than that. There’s the practical matter of changing the company logo, letterhead, emails, social media handles, etc. (By the way, it’s now PadillaCo.com for email addresses and the website and @Padilla_Comm on social media). But there’s also an opportunity for us to take stock of what the name Padilla will mean to our employee-owners, our clients and our community partners.
Because we all know that for every organization, it’s not just a name — it’s a promise.
And our “promise” at Padilla has grown significantly since I joined Padilla Speer Beardsley more than 28 (yikes) years ago.
We’ve been part of the industry’s transition from “earned media” into fully-integrated communications involving earned, paid, shared and owned. We’ve embraced social and digital. We’ve heavily invested in our research, insights and creative teams. We’ve built global capabilities through the Worldcom Public Relations Group. And we’ve greatly expanded our industry expertise in food + beverage, health, environmental sciences, consumer, manufacturing and technology. We’ve added the insights chops of SMS Research Advisors, the branding expertise of Joe Smith and the food and nutrition consulting brilliance of FoodMinds. We’ve grown from two offices with about 40 employees in 1989 — to seven offices coast-to-coast and 240 employees today.
Through all of this, we remain one firm with the singular purpose of building, growing and protecting brands. And as we do that, the name Padilla will continue to signify a promise to both our clients and our employees.
- A promise to help clients succeed by keeping their best employees engaged, by out-marketing the competition and by helping them come out of crisis situations with their reputations intact.
- A promise to help them make the strongest connections with the people who are important to their success.
- A promise to help clients build, grow AND protect their brands.
- A promise to leverage our public relations roots and help companies build truly long-lasting relationships with their stakeholders through whatever communications channel will get the job done.
- A promise to foster a collaborative, respectful, adventurous ownership culture where our employees can build a rewarding and successful career.
Thanks to all of you who have been with us on the journey so far. And for those of you who haven’t, there’s always room for more!
Oh, and my new email is Matt.Kucharski@PadillaCo.com!