Case Study: Content Marketing from Walt Disney Circa 1957

Like many millennials, I’m obsessed with Disney. I grew up during the golden age, and I easily can sing the soundtracks of The Little Mermaid, Beauty and the Beast, Aladdin and The Lion King… from start to finish… from memory.

As I’ve embarked on my PR career, I’ve started to appreciate Disney from a different perspective – for its innovation, unparalleled customer experience and content marketing. I was reading this past month’s issue of Fast Company, and I was struck by an old content marketing map from Walt Disney himself, dating back to 1957, and what we still can learn from it today.

Take a look at Disney’s map – what surprises you? What can you learn from it?

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