When marketers think about B2B, LinkedIn typically comes to mind. As the social network for business, it makes sense to visit LinkedIn to follow industry news, post white papers, share […]
Avoid B-to-Boring: Three “Must-Do” Social Media Tactics for B2B Brands
A recent study by the Content Marketing Institute reported that nearly 83 percent of B-to-B marketers use social media to reach and interact with relevant audiences. But, as more brands […]
Trying to Connect with Farmers? Turn to Social Media
As one farmer recently captured on Twitter, farming has changed a lot over the years. Improvements to crop inputs like seed and fertilizer, equipment, software and data capture have revolutionized […]
The Midwest is the OG Silicon Valley
Agriculture is one of the most cutting edge industries in the United States. You read that correctly: farming, which has been around since approximately 12,000 BC, is leading the charge […]
Is Your Thought Leadership Position Resonating?
Thought leadership can be a risky path to head down. What might begin with a singular focus on a new trend – whether it’s the Internet of Things (IoT), sustainability […]
Two Lessons From ANA’s Masters of B2B Marketing
The pace at which technology has changed the way we live, work and communicate is staggering. Think about it: More data was created in 2014 and 2015 than the rest […]
Two Steps That Launch B2B Content Marketing Programs
Creating content is easy. Open a Word document, next quarter’s new product development plan, and put sentences on the page. That’s it. Thanks for joining me. Some version of that […]
Equipped to Market? How Ready Are You?
At a recent conference attended by a client’s partner companies, I co-presented with a client on a topic containing the same title as this post. We received comments like, “Geez, […]
Telehealth: Transforming Patient Care
Last week, I attended the American Telemedicine Association‘s 2017 conference in Orlando to find out what’s new in telehealth and how it’s impacting patient care. Here is what you need to know about […]
How I Got Suckered Into Buying Exactly What I Wanted
Last week I received an email from Etsy with recommendations based on my recent purchase and browsing history. It was promoting a toddler t-shirt with a picture of a bearded […]