Many people use social media as a purely recreational way to connect with people they know and, let’s face it, pass time. As any good marketer knows, Facebook, Twitter and […]
Know Your Audience: How Market Research Can Help You Know What to Say and Where to Say It
When I sit down with a new client, the conversation inevitably centers around a common question: What is the best way to reach my target customer? In technical terms, we […]
5 Tips to Master Social Media for B2B Trade Shows
Co-written by Chloe Wiersma Trade shows are an essential opportunity for B2B companies. Days of presentations and mixers are built around the purpose of spreading ideas and getting exposure. But […]
3 Reasons Why Facebook is Right for B2B
When marketers think about B2B, LinkedIn typically comes to mind. As the social network for business, it makes sense to visit LinkedIn to follow industry news, post white papers, share […]
Avoid B-to-Boring: Three “Must-Do” Social Media Tactics for B2B Brands
A recent study by the Content Marketing Institute reported that nearly 83 percent of B-to-B marketers use social media to reach and interact with relevant audiences. But, as more brands […]
Trying to Connect with Farmers? Turn to Social Media
As one farmer recently captured on Twitter, farming has changed a lot over the years. Improvements to crop inputs like seed and fertilizer, equipment, software and data capture have revolutionized […]
The Midwest is the OG Silicon Valley
Agriculture is one of the most cutting edge industries in the United States. You read that correctly: farming, which has been around since approximately 12,000 BC, is leading the charge […]
Is Your Thought Leadership Position Resonating?
Thought leadership can be a risky path to head down. What might begin with a singular focus on a new trend – whether it’s the Internet of Things (IoT), sustainability […]
Two Lessons From ANA’s Masters of B2B Marketing
The pace at which technology has changed the way we live, work and communicate is staggering. Think about it: More data was created in 2014 and 2015 than the rest […]
Two Steps That Launch B2B Content Marketing Programs
Creating content is easy. Open a Word document, next quarter’s new product development plan, and put sentences on the page. That’s it. Thanks for joining me. Some version of that […]