Turning Numbers into Narratives: The Power of Data-Driven Storytelling
November 15, 2023 — B2B
In modern-day public relations, where information is ceaselessly flowing and attention spans dwindling, the art of storytelling has never been more paramount. As we navigate a world inundated with new…
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3 Tips for Marketing Through Supply Chain Disruptions
October 10, 2022 — B2B
It’s no secret that supply chain disruptions have been impacting companies and industries across the board. In fact, 94% of Fortune 1000 companies are seeing supply chain disruptions from COVID-19,…
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Creating (And Maintaining) Brand Relevance In A Chaotic World
November 16, 2021 — B2B
I think most of us are surprised that COVID-19 conversations are still relevant, having hung our hopes on 2021 as the year things moved closer to “normal,” even if it was a completely new normal.…
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3 Things B2B Marketers Should Think About
March 30, 2020 — B2B
For B2B brands, it is important to not only have a strong brand identity, but also think differently and more creatively than your competitors, especially when focusing on cultivating relationships an…
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Do You Know Your Audience? 3 Simple Questions Will Tell You If You Do
February 18, 2020 — B2B
At a recent family gathering, a cousin of mine decided to tell a joke. The joke involved a few four-letter words that I can’t print. It was told in the presence of my 80-year-old grandmother. And it…
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Navigating Communications With Data In The Driver’s Seat
February 14, 2020 — B2B
Applying data to uncover insights, inform strategies and demonstrate results is not just the rule of thumb anymore, but paramount to success. With ever-growing access to data through multiple sources,…
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