Agriculture is one of the most cutting edge industries in the United States. You read that correctly: farming, which has been around since approximately 12,000 BC, is leading the charge […]
Is Your Thought Leadership Position Resonating?
Thought leadership can be a risky path to head down. What might begin with a singular focus on a new trend – whether it’s the Internet of Things (IoT), sustainability […]
Two Lessons From ANA’s Masters of B2B Marketing
The pace at which technology has changed the way we live, work and communicate is staggering. Think about it: More data was created in 2014 and 2015 than the rest […]
Two Steps That Launch B2B Content Marketing Programs
Creating content is easy. Open a Word document, next quarter’s new product development plan, and put sentences on the page. That’s it. Thanks for joining me. Some version of that […]
Equipped to Market? How Ready Are You?
At a recent conference attended by a client’s partner companies, I co-presented with a client on a topic containing the same title as this post. We received comments like, “Geez, […]
Telehealth: Transforming Patient Care
Last week, I attended the American Telemedicine Association‘s 2017 conference in Orlando to find out what’s new in telehealth and how it’s impacting patient care. Here is what you need to know about […]
How I Got Suckered Into Buying Exactly What I Wanted
Last week I received an email from Etsy with recommendations based on my recent purchase and browsing history. It was promoting a toddler t-shirt with a picture of a bearded […]
Most believe B2B branding is unique; we believe that’s BS
Christian Markow and Barry Saunders have spent decades thinking about brand strategy and customer experience while working on top-notch brands, such as GE, Chick-fil-A and Target. They also lead Joe […]
Serious About STE(A)M
Manufacturers in all industries face a potentially paralyzing reality: 600,000 unfilled jobs by 2025. These jobs require education and training in science, technology, engineering and math (STEM). What’s more, according […]
E-Book: A content marketing strategy that delivers results
B2B buyers demand digital content to help them through the buyer’s journey. And there’s no shortage of data that shows they’re completing most research about your brand online before engaging […]