We often talk about how your brand “shows up”. Well, fair to say that we mean that more figuratively than literally these days. The pandemic has shifted in-person engagements online […]
3 Potential Product Launch Pitfalls
Most marketing professionals can recount at least one new idea that their company thought was going to be a big success – but ended up being an unmitigated failure. In […]
Why Social Capitalism Is Future of Business & Brand Health
Trust in institutions is at an all-time low. While businesses tend to fare better than Governments, NGOs and Media, their trust, too, is incredibly fragile. Enter social capitalism. This fragility stems from […]
Have You Friended Your Favorite Brands?
Our lives are built around relationships – with our families, spouses, partners, friends, friends of friends and colleagues – relationships that shape who we are and who we are becoming. As […]
Joe Smith’s Brands to Watch 2021
After the year that was, we found ourselves among the many prognosticators who had to throw most of our 2020 predictions out the window. Crises emerged, discussions evolved, and markets shifted. While […]
5 Ways of Designing Better Customer Experiences
We all engage with brands in search of value. But for any brand, pinpointing and delivering on the value customers seek, and doing it consistently, can be daunting – customer needs […]
Building Technology Thought Leaders, One Brand At A Time
Innovation has been described as a business strategy, a brand value, even an organizational characteristic. It implies continuous ideation, creativity and execution based on an ability to understand and meet […]
Navigating Deal Communications
Co-authored by Matt Sullivan Mergers, acquisitions, divestitures – these are some of the most challenging communication scenarios investor relations and corporate teams face. And even in the face of a […]
Hacking consumers’ brains: insights from neuromarketing that will change the way you think about research
To most, their tools look like something out of a sci-fi movie – black skull caps with dozens of wires hanging off, imposing tunnels that whir and transmit images of […]
3 Ways to Adapt Brand Voice for Today’s World
Businesses, from Fortune 500 to SMBs, have historically leaned on static, boilerplate guidelines for brand voice and customer communications, born out of a conscious effort to standardize and maintain consistency […]