We all engage with brands in search of value. But for any brand, pinpointing and delivering on the value customers seek, and doing it consistently, can be daunting – customer needs […]
Building Technology Thought Leaders, One Brand At A Time
Innovation has been described as a business strategy, a brand value, even an organizational characteristic. It implies continuous ideation, creativity and execution based on an ability to understand and meet […]
Navigating Deal Communications
Co-authored by Matt Sullivan Mergers, acquisitions, divestitures – these are some of the most challenging communication scenarios investor relations and corporate teams face. And even in the face of a […]
Hacking consumers’ brains: insights from neuromarketing that will change the way you think about research
To most, their tools look like something out of a sci-fi movie – black skull caps with dozens of wires hanging off, imposing tunnels that whir and transmit images of […]
3 Ways to Adapt Brand Voice for Today’s World
Businesses, from Fortune 500 to SMBs, have historically leaned on static, boilerplate guidelines for brand voice and customer communications, born out of a conscious effort to standardize and maintain consistency […]
Customer Experiences in a Digital World
Disruption creates opportunities to rethink the value we deliver to our customers and internal teams. COVID-19 has forced businesses to examine our relationship with customers and the experiences (CX) that surround the products and services that were once unshakable. More than ever, digital experiences (DX) and products are inextricably linked to the physical experiences we have every day. By rethinking the entire customer experience, we undercover opportunities to weave new value through digital products.
Managing Through the COVID-19 Disruption
COVID-19 is a social, cultural and business disruption that our generation has never faced. As humans, community members, citizens, and business leaders, we are re-orientating our lives, reshaping our businesses, and remaking our society at a […]
Focus Your Post-Pandemic Evolution with Familiar Strategy Tools
I’m at my kitchen table working on my laptop. I spend so much time on it now, my phone is getting jealous. My dog is barking, my son joined his […]
Brand Reinvention: Considerations for Now & Post-COVID-19
COVID-19 has required unparalleled business agility. Businesses have had to navigate the knowns, unknowns and uncertainty brought on by the pandemic. They’ve had to adjust marketing plans to ensure appropriate, […]
Get the Bad Ink Out: A Hard-Won Lesson on Creative Inertia
Recently at Joe Smith, we spent some time dwelling on a simple question: “In order to be my most creative self, what do I need to end?” We identified fear, […]