Remember what it was like to read the day’s headlines without experiencing a surge of shock, shame or rage? Me neither. It must have been so … inspiring. That sense […]
Recruiting and Retaining Employees in a Competitive Market
The U.S. Labor Department recently announced that the unemployment rate is the lowest it’s been since 1969. If you do the math, that’s nearly five decades! To put things in […]
Know Your Audience: How Market Research Can Help You Know What to Say and Where to Say It
When I sit down with a new client, the conversation inevitably centers around a common question: What is the best way to reach my target customer? In technical terms, we […]
Five Tips for Launching a Brand
The last several months, I’ve been consumed with building marcom strategies around brand launches. Whether client partners are in the food, wine or ingredient spaces, and even targeting diverse consumer […]
Your CEO wants to be a thought leader? Look before you leap.
So, your hospital CEO wants to be a thought leader? Doesn’t everyone? It’s a request that seems to be increasingly common and, while it is possible to build thought leadership […]
3 Tips to Capitalize on the Mommy Blogger Boom
It’s widely cited that mothers control 85 percent of household purchases and spend eight hours a day online. Where do they go for advice on which purchases to make? Mommy bloggers. With over […]
#MeToo and Marketing – Look Before You Leap
Lean in. Unconscious bias. Women’s empowerment. Gender pay gap. Cultural conversations related to the female experience were bubbling for years before the Weinstein story broke, and have only intensified alongside […]
Breaking Down Complex Communications for the C-Suite
PR pros’ role has never been more critical. Important goals and initiatives will succeed if they are clearly understood and widely appreciated, and we make that happen. It’s a complex […]
Supplemental PR Tools that Can Drive an Integrated Strategy
With thousands of wines from countless wine regions in the marketplace, promoting a wine brand or a region and reaching consumers through earned media coverage sometimes isn’t enough. Like a […]
You Can’t Automate Trust
This year we’ve been thinking a whole lot about trust (and, yes, we were thinking about it well before Facebook blew it up). With two interesting trust-related announcements hitting from […]