Beyoncé has one. Oprah has one. Brad Pitt, Lady Gaga, and Michael Jordan do, too. No – I’m not talking about a mansion in Hollywood Hills or a yacht that […]
Make Color Work for You
Color plays an influential role in our everyday decisions. It can tell us when a banana is ripe, where to find an exit, and which clothes to wear. A study […]
The 5 P’s of Effective Brand Management
Would you ever eat at a McDonald’s with neon green arches? Or use Spotify if its interface changed drastically every day? It would certainly make me pause. That’s because we’re […]
PR: Why Brand Growth Won’t Happen Without It
Historically, PR and communications pros have had nominal input in corporate brand development – if at all. That has to change. And it has changed for some brands – who […]
Joe Smith’s Brands to Watch 2022
In the world we live in, it feels ridiculous to try and predict what could be coming our way over the next twelve months. In the spirit of expecting the […]
Creating (And Maintaining) Brand Relevance In A Chaotic World
I think most of us are surprised that COVID-19 conversations are still relevant, having hung our hopes on 2021 as the year things moved closer to “normal,” even if it […]
5 in 5: Picks for National Podcast Day
At Joe Smith, we’re a team full of podcast lovers. Even though our commutes haven’t yet returned, you can still find us in the habit of seeking inspiration while we […]
5 In 5: Customer Experiences Worth Keeping
Each week, Padilla stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. Over the last 18 months we’ve […]
Your Brand’s “Earprint”
We often talk about how your brand “shows up”. Well, fair to say that we mean that more figuratively than literally these days. The pandemic has shifted in-person engagements online […]
3 Potential Product Launch Pitfalls
Most marketing professionals can recount at least one new idea that their company thought was going to be a big success – but ended up being an unmitigated failure. In […]