The continued growth of the pork industry has made it the envy of food marketers for decades, and, come 2017, it shows no signs of letting up. Pork sales climbed […]
Uncover Your Employer Brand: Q&A with Barry Saunders and Natalie Smith
For many companies today, it’s more difficult than ever to attract and retain great employees. Organizations have had to adapt their strategies to better align with the millennial generation’s workplace […]
Three ideas to “fun up” your workplace culture
In two weeks, we officially welcome summer (whether your local weather agrees or not). These next couple of months usually bring an increase in tans, relaxed faces and vacation stories […]
What is an Emoji Strategy and How to Build One
Whether you can’t finish an online conversation without at least one emoji, or you find emojis to be a total nuisance, these little pictures can be worth a thousand words. […]
Want to Build a Great Brand? Start with Great Character.
In August 2016, Target’s Chief Marketing Officer Jeff Jones left the company to join Uber as its new President. Just over six months later, he resigned, saying that “…the beliefs […]
2024 Olympics: A Sustainable Solution
It’ll be a heated summer in Paris and Los Angeles, as both cities vie for the 2024 Olympic and Paralympic Games. Ahead of the announcement on September 14, even the […]
Pepsi Ad Autopsy
You may have heard about a certain multimillion dollar television ad campaign for a carbonated beverage that was quickly pulled after quick and extensive online backlash. It stunningly revealed the […]
Most believe B2B branding is unique; we believe that’s BS
Christian Markow and Barry Saunders have spent decades thinking about brand strategy and customer experience while working on top-notch brands, such as GE, Chick-fil-A and Target. They also lead Joe […]
The Winners & Losers of Ad Bowl LI
A big thank you to my co-author, PadillaCRT Chief Creative Officer Heath Rudduck (@HeathRudduck)! Nikki: Each year, we marketers anxiously await the Ad Bowl (and the chance to write about it: […]
Why Strong Brands Will Win the Wine Game
Millennials are changing the face of the wine world. And they’re doing a pretty kick-ass job of it. Propelled by a thirst for authenticity and discovery, this new generation of […]