Communications Best Practices for Pride that Brands Can Apply All Year
June 22, 2023 — Brand
There is significant evidence that the groundswell of support for Diversity, Equity, and Inclusion (DEI) programs initiated by most companies in 2001 and 2002 had since ebbed in many organizations, wi…
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Personal Brands Aren’t Just For Celebrities
June 13, 2022 — Brand
Beyoncé has one. Oprah has one. Brad Pitt, Lady Gaga, and Michael Jordan do, too. No – I’m not talking about a mansion in Hollywood Hills or a yacht that ferries from The Hamptons to Palm Beach t…
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Make Color Work for You
April 7, 2022 — Brand
Color plays an influential role in our everyday decisions. It can tell us when a banana is ripe, where to find an exit, and which clothes to wear. A study on the impact of color in marketing found tha…
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The 5 P’s of Effective Brand Management
March 18, 2022 — Brand
Would you ever eat at a McDonald’s with neon green arches? Or use Spotify if its interface changed drastically every day? It would certainly make me pause. That’s because we’re conditioned to tr…
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PR: Why Brand Growth Won’t Happen Without It
January 28, 2022 — Brand
Historically, PR and communications pros have had nominal input in corporate brand development – if at all. That has to change. And it has changed for some brands – who understand that corporate c…
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Joe Smith’s Brands to Watch 2022
January 27, 2022 — Brand
In the world we live in, it feels ridiculous to try and predict what could be coming our way over the next twelve months. In the spirit of expecting the unexpected, this year’s edition of our an…
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