We’ve all experienced the typical brainstorming session before. Someone says, “We need ideas for how to solve X.” Everyone gets in a conference room, someone asks for ideas and stands […]
The Business of Creativity
We all seem to have been bundled up into one big “instant gratification” society. Remember Roald Dahl’s character Veruca Salt in “Charlie and the Chocolate Factory,” who wanted the whole […]
Social desirability bias – are we as good as we say we are?
As a rule, people want to portray the best versions of themselves – even when it is not completely truthful. In behavioral economics, we call this social desirability bias: a […]
The Cherry and the Sundae – A Recipe for Customer Experience
“Did you see the cup?” asked my wife as we circled the Subaru Outback that magically had landed in our driveway. Did I see it? It was the first thing […]
#4Earth
Social media has created a new kind of currency, different than crypto and nothing Warhol could have imagined. It is the social currency of “likes” and jackpot of virality. We’ve […]
Boost Your Impact at Trade Shows by Thinking Outside the Box
The HIMSS Annual Conference just wrapped and, once again, there was no shortage of both established and emerging companies representing their “next big thing” at the show. But as we walked the […]
The Challenge Of Marketing A Pharmaceutical Drug In A Price-Sensitive Environment
“How much does it cost?” Often one of the first questions that come to mind for pharma customers (right behind, “Does it work?”), and a good indicator of the pharma […]
How to Deliver Brand Messaging that Resonates
Brands are only as good as the messages they send to their target markets. To be sure, there is a lot riding on the success of the message: money and […]
Communicating Along the Regulatory Runway
FDA approval is a big deal, but if it’s the only regulatory milestone you’re sharing with your audience, you’re missing key opportunities to build receptivity and awareness in preparation for […]
Don’t just have a dream. Have a plan.
“I ain’t Martin Luther King. I don’t need a dream. I have a plan.” ? – Spike Lee, actor and director Having a plan is critical to success, in business […]