Over the past decade or so, we marketers have taken to calling ourselves “storytellers” and our work “storytelling.” We insist that, to survive in a competitive market, your brand must […]
Rekindling a Teenage Love Affair: My Love for Lush
Have you ever discovered a brand you loved, then ultimately left because you moved onto newer, more relevant products? But what if a brand evolves with you over time? For […]
The Power of Repetition and Consistency
Repetition is the mother of all learning. This phrase is so old, it’s actually a Latin proverb: Repetitio est mater studiorum. And it’s stuck around for good reason. Consistent presentation […]
Thought Leadership Requires Thoughts and Leadership
As a firm that helps organizations build, grow and protect their brands and reputations, it’s common for clients to ask us to help establish them as thought leaders. After all, […]
Brands Tackling Social Issues in the Social Media Age
Cause marketing for brands has shifted in today’s social media landscape. I believe a large part of this has been driven by social media platforms and the opportunity for a […]
Looking Beyond Brand Humanity
The crowded chaos of Grand Central Terminal is a force to be reckoned with on a Monday morning. Hesitate for a second and you’ll be trampled by human traffic. A […]
How Understanding Risk and Control Can Improve Your Relationships
By understanding risk-control tolerance and the nature of relationships, you can better meet their unspoken needs and expectations, building the trust needed for a successful partnership.
3 Ways to Better Brainstorming
We’ve all experienced the typical brainstorming session before. Someone says, “We need ideas for how to solve X.” Everyone gets in a conference room, someone asks for ideas and stands […]
The Business of Creativity
We all seem to have been bundled up into one big “instant gratification” society. Remember Roald Dahl’s character Veruca Salt in “Charlie and the Chocolate Factory,” who wanted the whole […]
Social desirability bias – are we as good as we say we are?
As a rule, people want to portray the best versions of themselves – even when it is not completely truthful. In behavioral economics, we call this social desirability bias: a […]