Cause marketing for brands has shifted in today’s social media landscape. I believe a large part of this has been driven by social media platforms and the opportunity for a […]
Looking Beyond Brand Humanity
The crowded chaos of Grand Central Terminal is a force to be reckoned with on a Monday morning. Hesitate for a second and you’ll be trampled by human traffic. A […]
How Understanding Risk and Control Can Improve Your Relationships
By understanding risk-control tolerance and the nature of relationships, you can better meet their unspoken needs and expectations, building the trust needed for a successful partnership.
3 Ways to Better Brainstorming
We’ve all experienced the typical brainstorming session before. Someone says, “We need ideas for how to solve X.” Everyone gets in a conference room, someone asks for ideas and stands […]
The Business of Creativity
We all seem to have been bundled up into one big “instant gratification” society. Remember Roald Dahl’s character Veruca Salt in “Charlie and the Chocolate Factory,” who wanted the whole […]
Social desirability bias – are we as good as we say we are?
As a rule, people want to portray the best versions of themselves – even when it is not completely truthful. In behavioral economics, we call this social desirability bias: a […]
The Cherry and the Sundae – A Recipe for Customer Experience
“Did you see the cup?” asked my wife as we circled the Subaru Outback that magically had landed in our driveway. Did I see it? It was the first thing […]
#4Earth
Social media has created a new kind of currency, different than crypto and nothing Warhol could have imagined. It is the social currency of “likes” and jackpot of virality. We’ve […]
Boost Your Impact at Trade Shows by Thinking Outside the Box
The HIMSS Annual Conference just wrapped and, once again, there was no shortage of both established and emerging companies representing their “next big thing” at the show. But as we walked the […]
The Challenge Of Marketing A Pharmaceutical Drug In A Price-Sensitive Environment
“How much does it cost?” Often one of the first questions that come to mind for pharma customers (right behind, “Does it work?”), and a good indicator of the pharma […]