ROA – or return on assets – is often a term reserved for business analysts or investors. However, it should be in every pharma marketer’s vocabulary too. Yes, ROA can […]
Brands to Watch in 2019
At Joe Smith (the brand consultancy of Padilla), we’re all about helping brands make meaning. So to kick off 2019, we’ve taken stock of brands that excel at making meaning […]
The Importance of a Pharma Corporate Narrative
If research and data form the brain of your company, the narrative is its heart. Your narrative helps to bring your broader purpose to life. It goes above brand, to […]
What This Year’s Top Films Can Teach Us About Brand Strategy (Part 2)
Last week we discussed two of this year’s top films – Eighth Grade and The Rider – and what they can teach us about creative problem-solving and brand strategy (if you haven’t […]
What This Year’s Top Films Can Teach Us About Brand Strategy (Part 1)
2018 was a decidedly great year for the film industry, marked by many milestones that suggest moviegoers are ready for diversity and a fresh perspective. Over President’s Day Weekend, Black Panther […]
Use Research to Avoid These 3 New Product Pitfalls
Each year, roughly 80 percent of new products entering the market fail. How can this number be so high? And what can you do to prevent failure? At SMS Research […]
Who Won Black Friday 2018? Trees, TVs and Library Freebies.
Whether you’re the gleeful subject of every targeted sale ad or a staunch believer in minimalism, the Thanksgiving holiday and subsequent shopping days provide a chance to vote with our […]
Out of Chaos and Into the Moment
Humans are humans are humans. Whether you’re designing an engaging brand so that you can grow your market share or planning a great birthday party for your daughter, the thinking […]
Instagram, Brands and Women’s Empowerment
Amid our current revival of the fourth wave of feminism, we are seeing more and more women-run brands emerge, especially through Instagram campaigns and marketing. The following brands have taken […]
When is a Tech Brand Not Just a Tech Brand?
Technology companies are a dime a dozen these days. Brands that may once have categorized themselves simply as software, hardware or services organizations are now wedging themselves under the technology […]