We all engage with brands in search of value. But for any brand, pinpointing and delivering on the value customers seek, and doing it consistently, can be daunting – customer needs […]
Hacking consumers’ brains: insights from neuromarketing that will change the way you think about research
To most, their tools look like something out of a sci-fi movie – black skull caps with dozens of wires hanging off, imposing tunnels that whir and transmit images of […]
COVID-19’s Wake-Up Call: Food System Realities Reimagined Series (Part 5)
In this 5-part series, “COVID-19’s Wake-Up Call: Food System Realities Reimagined,” experts from across the AVENIR Global network and global food system are exploring five new “food system realities” brought […]
COVID-19’S Wake-Up Call: Food System Realities Reimagined Series (Part 4)
In this 5-week series, “COVID-19’s Wake-Up Call: Food System Realities Reimagined,” experts from across the AVENIR GLOBAL network and global food system are exploring five new “food system realities” brought […]
COVID-19’S Wake-Up Call: Food System Realities Reimagined Series (Part 3)
In this 5-week series, “COVID-19’s Wake-Up Call: Food System Realities Reimagined,” experts from across the AVENIR GLOBAL network and global food system are exploring five new “food system realities” brought […]
How to move forward: six business considerations for getting back to work after COVID-19
This article originally appeared in the June 2020 issue of O’Dwyer’s. When we were presented with the opportunity to contribute a column to O’Dwyer’s, we planned to focus on brand strategies […]
Five Considerations for a Restaurant Reopening
Your table is ready, a masked hostess informs you. No, you are not sipping a drink at the bar, but sitting in your car. You enter and pass a number […]
Market Research 101, Part Two: Measuring HOW they do it
There are many different methods and reasons to conduct market research. In this three-part series, we’ll explain the three different elements of market research: WHAT people do, HOW they do it, and WHY they do it. […]
Picking the Right Resolution to Design Your Customer Experience
The most critical and stressful part of customer experience design is the very beginning: do you take a broad, high-level view or a narrow, focused view of the customer journey? […]
“Hidden” Influencers: Are Healthy Living Apps Rating Your Products?
Marketers partner with a variety of social media influencers to promote brands and increase exposure. However, a “hidden” influencer is on the rise: healthy living apps. These apps aim to […]