Most marketing professionals can recount at least one new idea that their company thought was going to be a big success – but ended up being an unmitigated failure. In […]
Have You Friended Your Favorite Brands?
Our lives are built around relationships – with our families, spouses, partners, friends, friends of friends and colleagues – relationships that shape who we are and who we are becoming. As […]
5 Ways of Designing Better Customer Experiences
We all engage with brands in search of value. But for any brand, pinpointing and delivering on the value customers seek, and doing it consistently, can be daunting – customer needs […]
Hacking consumers’ brains: insights from neuromarketing that will change the way you think about research
To most, their tools look like something out of a sci-fi movie – black skull caps with dozens of wires hanging off, imposing tunnels that whir and transmit images of […]
COVID-19’s Wake-Up Call: Food System Realities Reimagined Series (Part 5)
In this 5-part series, “COVID-19’s Wake-Up Call: Food System Realities Reimagined,” experts from across the AVENIR Global network and global food system are exploring five new “food system realities” brought […]
COVID-19’S Wake-Up Call: Food System Realities Reimagined Series (Part 4)
In this 5-week series, “COVID-19’s Wake-Up Call: Food System Realities Reimagined,” experts from across the AVENIR GLOBAL network and global food system are exploring five new “food system realities” brought […]
COVID-19’S Wake-Up Call: Food System Realities Reimagined Series (Part 3)
In this 5-week series, “COVID-19’s Wake-Up Call: Food System Realities Reimagined,” experts from across the AVENIR GLOBAL network and global food system are exploring five new “food system realities” brought […]
How to move forward: six business considerations for getting back to work after COVID-19
This article originally appeared in the June 2020 issue of O’Dwyer’s. When we were presented with the opportunity to contribute a column to O’Dwyer’s, we planned to focus on brand strategies […]
Five Considerations for a Restaurant Reopening
Your table is ready, a masked hostess informs you. No, you are not sipping a drink at the bar, but sitting in your car. You enter and pass a number […]
Market Research 101, Part Two: Measuring HOW they do it
There are many different methods and reasons to conduct market research. In this three-part series, we’ll explain the three different elements of market research: WHAT people do, HOW they do it, and WHY they do it. […]