The time has come for kale to pass off its crown to a new superfood – another green, also known as cannabis. In honor of today’s national hippy holiday, there […]
Brain Tingling Fun—Understanding ASMR
Spending last week with an eight-year-old on spring break, I was privy to some of her YouTube viewing. She has developed a fascination with watching other kids. They may be […]
Catch a Shooting Star: Jumping on Trends Before They Fade
Trend spotting is a round-the-clock endeavor in today’s hyper-connected world. As noted by Hartman Group in its recent report, Google and social media has empowered anyone to declare the latest […]
The “In-Between Generation”: Tips to Help Food Marketers to Reach Gen X
Gen Z and millennials continue to be the generations marketers are trying to reach – but what about my generation, Gen X? This generation is characterized by those born between […]
Make Your Product Matter with Menu Modeling
Every March, food and nutrition professionals commemorate National Nutrition Month® to champion the power of proper nutrition. This year’s theme — Go Further with Food — resonates with food and […]
New Opportunities For Creating Meaning and Value
If you work in the food, beverage and nutrition sector, chances are you’re busy. Rapidly changing consumer values, big changes in food and nutrition policy, and data-driven insights are working […]
Tips From a Former Editor on How To Be a Better PR Pro
My previous job as associate editor of Wine Enthusiast magazine provided integral perspective for my career at Padilla. Sure, working for a wine, spirits and lifestyle magazine helped hone my […]
Food Brands and the Changing Media Landscape
Struggling with gaining media coverage for your food or beverage brand? You’re not alone. From commodity boards to well-known names, securing earned media coverage has always proven tough, but it […]
Humanity in a World of Algorithms
It was 2006. MySpace was the most popular website, the Flip camera was the latest technology, and the iPhone was still a year away. I pitched the brand manager of […]
Tune in … and #PressforProgress
We often say around here that we’re “consumed by food.” Recently, I’ve been consumed by a certain aspect of the food world – food media. I feel like I’m on […]