There is no denying the seismic impact Amazon has had on the retail landscape. It has led the way for e-commerce, but ironically it is brick and mortar where Amazon […]
The Importance of Regional Media Pitching
We can all pretty much agree that food and wine are two of life’s greatest joys. And working in food and wine PR has its list of perks, one of […]
National Food Holidays: Are They Worth It?
Pick a food and there’s probably a day on the calendar dedicated to it. National Pizza Day. National Avocado Day. National Doughnut Day. The list goes on. And as you’ve […]
Meet the Experts: Food Photographers
Over my past 13 years here at Padilla, food photography projects continue to remain one of my absolute favorites. There is something about the camaraderie and collaborative spirit that arises […]
Is Wine PR the Right Job for You?
Amazing trips to breathtaking wine country, unforgettably lavish meals and a lot of complimentary drinking sound like the makings of a dream job, right? They are! But the title of […]
How Do You Market…Food?
Many people work at the wonderfully, delicious intersection of food and media. Creating social posts centered around food? Is that heaven? While it seems glamorous, how exactly do you market […]
Three Digital Tools to Help Manage Food Allergies
The number of people currently living with food allergies is growing dramatically and the exact reasons why are hotly debated. Is it our dependence on being too clean? Did we […]
“Hidden” Influencers: Are Healthy Living Apps Rating Your Products?
Marketers partner with a variety of social media influencers to promote brands and increase exposure. However, a “hidden” influencer is on the rise: healthy living apps. These apps aim to […]
3 Implications for Restaurants Serving CBD, THC or Cannabis
Without question, one of the hottest topics hitting the foodservice industry this year is THC, cannabis and CBD. In fact, in a survey of 650 professional chefs, 75% stated that […]
Plant-Based vs Plant-Forward
“Eat food. Not too much. Mostly plants.” I have been thinking about Michael Pollan’s well known quote recently. Plant-based meat alternatives are a booming business. While still a fraction of […]