Show, don’t tell. I’ve been hearing that more and more, whether it is about an athlete’s performance, a politician’s actions or a child’s behavior. With food, you must do both. […]
Does Social Media Rule Your Food Choices?
As a “self-proclaimed foodie” I like many of my friends, take great pride in curating a vast, wide array of Instagram “must-eats.” Now that Instagram allows you to save posts […]
How a Casual Media Happy Hour in the Cookery Built Crucial Relationships
Last month, the Padilla team, working alongside our client Ribera del Duero and Rueda, successfully executed a happy hour on a Friday afternoon with wine, travel and lifestyle media. It […]
Annual DC Conference Talks Cannabis, Food Sustainability and More
Co-written by Kathryn Harrington FoodMinds, the food and nutrition division at Padilla, attended the Consumer Federation of America’s 42ndAnnual National Food Policy Conference in Washington, DC. This event brought together more […]
4 Things You Need to Know About the Updated Dietary Guidelines Process
In the age of data and transparency, consumers are asking to know more about where their food is coming from and how and why nutrition recommendations are made. And one […]
Telling a Food Brand’s Story Has Never Been More Important
The food industry has gone a bit mad. We live in an environment of unprecedented change insofar as how consumers eat, with high-pressure expectations to move product volume with increased […]
Social desirability bias – are we as good as we say we are?
As a rule, people want to portray the best versions of themselves – even when it is not completely truthful. In behavioral economics, we call this social desirability bias: a […]
Women’s Foodservice Forum: 5 Strategies to Inspire A Movement
Last week, I was lucky enough to attend the Women’s Foodservice Forum Annual Leadership Development Conference (ALDC). As my second year attending, I was already familiar with and prepared for […]
Personalized Wellness: What’s Next in Nutrition and Health
There’s no denying that customization is a trend permeating today’s marketplace. You can begin your day scrolling through a newsfeed based on your preferred outlets and reading history, make a […]
The Latest from The Cookery
A little less than a year ago, Padilla announced the relaunch of its New York test kitchen as “The Cookery”, a culinary hub where recipe testing and development, food photography, video production and event execution […]