As a rule, people want to portray the best versions of themselves – even when it is not completely truthful. In behavioral economics, we call this social desirability bias: a […]
Women’s Foodservice Forum: 5 Strategies to Inspire A Movement
Last week, I was lucky enough to attend the Women’s Foodservice Forum Annual Leadership Development Conference (ALDC). As my second year attending, I was already familiar with and prepared for […]
Personalized Wellness: What’s Next in Nutrition and Health
There’s no denying that customization is a trend permeating today’s marketplace. You can begin your day scrolling through a newsfeed based on your preferred outlets and reading history, make a […]
The Latest from The Cookery
A little less than a year ago, Padilla announced the relaunch of its New York test kitchen as “The Cookery”, a culinary hub where recipe testing and development, food photography, video production and event execution […]
5 Tips for Marketing to Chefs
Foodservice marketing is an underappreciated art. Consider for a moment the time and channel constraints. At a very basic level, most chefs work from 4pm to 1am (not including lunch […]
The Scoop on Canada’s New Food Guide
Last month, Canada gave us something new to chew on: a revamped Food Guide. Since 1942, Canada’s Food Guide has endeavored to help Canadians follow a healthy diet. It translates dietary […]
Creating Impactful Point of Sale Tools in the Wine Market
This is the latest in a series of posts that explore how we help wine brands differentiate themselves in the most competitive wine market on the planet. Tchotchkes, swag, call […]
Envisioning a Sustainable Food Future: Insights from the Sustainable Foods Summit
Eco-labeling, side-stream ingredients and plant-powered retailing. All these topics were up for discussion at the Sustainable Foods Summit in San Francisco on January 16-17, 2019. Ecovia Intelligence’s annual summit, with around 100 […]
Securing a Winning TV Segment
In our digital-first landscape, regional broadcast coverage is sometimes overlooked, but there is value in securing TV segments for clients. With a hyperlocal focus and need for engaging content daily, […]
The 2019 Trend Report: Food and Nutrition
Co-Written by Lindsay MacNab, M.S., R.D. and Becka Palmquist. The Insider Scoop: The Hottest Food Trends Projected for 2019 2018 marked the year of avocado and “elevated” toast, the keto diet, […]