Look before you leap. Good advice no matter what you’re doing. Great advice if what you’re doing happens to be marketing a pharma product. Landscape mapping paints a clear picture of […]
Building a compelling scientific story with key stakeholders to prime and grow a niche market
Niche marketing has become increasingly popular in recent years, particularly in the health care space. While the approach offers significant opportunities for companies as they introduce new products or work […]
Marketing Your Physicians
“Marketing” the physicians who are affiliated with a hospital or medical center is a sensible strategy as part of a comprehensive market growth program. But it’s not a simple process […]
When is a Tech Brand Not Just a Tech Brand?
Technology companies are a dime a dozen these days. Brands that may once have categorized themselves simply as software, hardware or services organizations are now wedging themselves under the technology […]
3 Tips for Keeping Hospital Employees Engaged in Times of Change
The healthcare industry saw a record number of mergers and acquisitions last year. And the flurry of deal making has carried over into this year, such as Bon Secours and […]
Beat the Odds During Health Care Organizational Change
In any organization in any industry, employees can be your greatest asset or your most formidable challenge when it comes to organizational change. That is particularly true for health care […]
Why It’s Important for Health Care Organizations to Prepare for a Crisis
Despite even the best planning, crises happen. So, it is important for health care organizations’ crisis policies and procedures to be prepared before the unexpected happens. In a world where […]
Health Care’s Challenger Brands
A challenger brand is exactly what it sounds like — a brand that, as an emerging company or division of an established company, is challenging the status quo. It’s an […]
Association-Sponsored Research: Get The Credit You Deserve
When medical associations agree to fund outside clinical research, they take a calculated risk. Sponsoring such research is a high-stakes financial decision. And there are no guarantees that research results […]
The Secret Weapon for Moving Employees through Health Care System Change
An engaged workforce is important for any productive organization. For health care providers, it’s essential. Your employees are your direct link to patients, and their engagement – or disengagement – […]