Hispanics remain the nation’s fastest growing population, representing an untapped opportunity for health care marketers. And if growth matters—and you know it does—health care marketers need to seriously consider targeting […]
Mental Health Checkup
Do you often become stressed if you can’t work? Have you often put work before your hobbies, activities or exercise? Do you often work so much that it has negatively […]
Why We Hit an Afternoon Slump & How to Avoid it
Do you ever feel that 2:30 p.m. slump? I know I do, and I’d feel confident in saying that most of you feel it, too. You’re not alone. While there […]
The Biggest Challenge with Health Care Advertising? Health Care Advertising
The challenge with most health care advertising, is health care advertising. If you take any campaign and do the old “swap the logo” trick, you quickly realize that the plethora […]
It’s a Jungle Out There: 3 Reasons Health Care Companies Should Look Out for Amazon
Recent unconfirmed reports have speculated over whether tech giants like Amazon and Apple are gearing up to tackle their next frontier – health care. With both companies being leaders in […]
Skinny Repeal: How the latest proposal to repeal ACA may impact you
Skinny Repeal. It’s not the latest weight loss treatment. Or a sequel to the Poison song “Unskinny Bop.” And, it’s not at all related to my favorite skinny vanilla latte. […]
Digital Revolution’s Impact on Patient Engagement
Patient engagement has created a digital revolution in health care communications. Digital technology gives health care companies, providers and patients unique access to a wealth of information like never before. […]
How Cell Phone Games could aid in the Battle against Childhood Obesity
From my early elementary days all the way to my late college years, one could label my physique as chubby. Or husky. Or flabby. Or pudgy. Or chunky. Or whatever […]
Move Over Digital Health
The future of health care is not a device or a drug yet to be discovered. As the market for digital health technology continues to expand, trailblazing hospitals are preparing […]
How influencers are changing the way we talk about health care
Whether it’s on the news, Facebook or comes up over drinks, there seems to be one particularly hot topic of conversation right now – and that’s health care. Sure, a […]