The physical and geographical distancing required during the COVID-19 pandemic is challenging our personal and business boundaries like never before in modern history. There is no one specific business sector […]
Leading the Way in Gender Care
This week’s health care guest blogger is Katy Schultz, Communication and Advocacy Principal at #client Blue Cross and Blue Shield of Minnesota. Recent events like the COVID-19 pandemic, the tragic […]
Medical Distancing – 3 Consequences for Hospitals and Patients
Americans are avoiding in-person medical care at all costs – “medical distancing”, if you will – and sometimes the greatest cost is to their own health.
Navigating Virtual Medical Meetings in a Post-Pandemic World
From 2005–2015, there were over 30,000 medical meetings in the United States, according to a report from the Healthcare Convention and Exhibitors Association. With a vast range of topics, experts […]
More than Six Months of COVID-19: How Health Communications Evolved
It’s been more than six months since we learned about the virus that has changed all of our lives. In that time, we’ve clapped for essential workers, watched astronauts launch […]
Tiktok for Health Advice? Health Care Professionals Joining In
Odds are, if you haven’t heard of TikTok – the video-sharing social network platform sweeping the country – then you’re missing out on a major trend of 2020. Used to […]
Health Care Communications In The Age Of COVID-19: Lessons From Mayo Clinic
For many of us in the communications industry, there will be two distinct phases of our careers: before COVID-19, and after. While much of the “after” is TBD, we can […]
Three-Headed Health Care Crisis
Life is filled with unintended consequences, and right now we are seeing that play out in the health care world. When managing any crisis, let alone COVID-19, a principle goal […]
The Golden Rules of Communicating During a Public Health Crisis
When a disease outbreak or epidemic strikes, scores of companies, nonprofits and health groups want to make themselves heard. But the COVID-19 pandemic has turned daily life on its head […]
Telehealth: 5 Reasons it Took a Pandemic to Make it Mainstream
No doubt about it, COVID-19 is changing the way that we work, live and play. It has pushed us to adopt approaches that we may have been resistant to before […]