“Your COVID-19 test is positive.” Despite my best efforts, I finally heard the words we all have dreaded in late December. When I went to CVS for a rapid test, […]
Talking About Mental Health – Who Should Lead the Conversation?
Even before the pandemic, mental health was emerging as an important topic. Now, it’s everywhere. Gradually, people across the world have been opening up and talking about their own mental […]
Communicating With Authenticity Around Mental Health
With one in four people expected to be diagnosed with a mental health condition in their lifetime, and a clear spotlight on the issue which is feared to compound and […]
Increasing Access to Mental Health Support
Our mental health has taken a beating this year. One of many ripple effects from COVID-19 is the toll living through a pandemic has taken on our emotional, psychological and […]
The Ripple Effect: A Focus on Mental Health
The impact of the COVID-19 pandemic is having a ripple effect across all areas of the healthcare industry — and more changes are expected. To help navigate the short, medium […]
Can Health Care Brands Join the Election Conversation?
Like many events this year, the 2020 presidential election is unlike any election we’ve seen before – for many reasons, one of which being the debate over science and health […]
Managing Your Mental Health Leading up to Election Day
There is no denying how difficult 2020 has been for Americans. The onset of the COVID-19 pandemic completely changed the way we work, socialize and move about our daily lives. […]
How to Measure Patient Loyalty and NPS for Health Care Companies
I recently joined the Touchpoint Media podcast as a guest and we discussed the common ways hospital systems attempt to measure Voice of Customer (VoC), including Net Promoter Score (NPS), […]
The Dual Threat of Flu and COVID-19: Why an Annual Flu Vaccine is More Important Than Ever, Especially for Adults with Chronic Health Conditions
Every influenza (flu) season is unpredictable. The typical refrain is “if you’ve seen one flu season, you’ve seen one flu season” no matter how many years you have worked in […]
Pharma Marketing’s High-Stakes Moment
The pandemic has disrupted every facet of life, making many things more complicated and others more apparent than ever. For pharma, this is a unique inflection point. For many companies, […]