Earlier this week, Starbucks announced that it would close its more than 8,000 stores on May 29th for racial bias training. While the decision is admirable, the organization didn’t really […]
Integrated Company Functions are Critical for Effective Pharma Communications
The global pharma market is expected to increase in the coming years, and analysts are expecting heavy M&A activity in the industry. An unfortunate by-product of rapid growth is that […]
How to Communicate Like a Pro
As we skip into spring, it’s a good time to dust off your communication skills and rethink how you connect with others – whether at work or at home. Not […]
The Future of Social Media in a Health and Wellness-Focused World
We are in the midst of a health and wellness craze, but the truth is, being healthy isn’t a new trend. People have always wanted to be healthy. Just take […]
Multi-Channel Digital Content is Key to Health Care Marketing
Regardless of whether your health care marketing efforts target consumers or physicians, it’s likely that your marketing strategy is due for a refresh. Consumers are facing thousands of brand messages […]
Personalized Nutrition: Ready for Prime Time?
Since the human genome was largely sequenced in the early 2000s, people have wondered when various aspects of our lives could be personalized based on our genetic profile. The “one-size-fits-all” […]
What Wearables Mean for the Future of Health Care
Yesterday, Fitbit announced that it is acquiring Twine Health, a health coaching platform that aims to help people achieve better outcomes, in an effort to bolster its offerings to health […]
Provider M&As: Daunting Task & Major Communications Challenge
Change is epidemic in the health care industry, particularly in the provider sector, but last week’s announcement of the Bezos-Buffet-Dimon “health care” company startled even the most jaded observers. The […]
What to Expect from the New Health Care Collaboration Between Amazon, Berkshire Hathaway and JPMorgan Chase
On Tuesday, Amazon, Berkshire Hathaway and JPMorgan Chase announced they would create a health care system with the goal of providing quality care for their U.S. employees. According to the […]
How the New Apple iPhone Health Record Integration is Good News for Your Health System
Yesterday, Apple announced consumers will have the option to download and store their health records directly in Apple’s Health app on their iPhones beginning today. The new feature is still in […]