After years of R&D and investment, you can’t afford a failure to launch. Particularly for challenger brands, the breaking through a crowded marketplace and capturing the attention of your audience […]
Rx for Success: Creating a Groundswell of Momentum Around Pharma Launches
The pharmaceutical industry is an incredibly lucrative market, with more than $1 trillion in yearly global sales, delivering some of the most exciting and groundbreaking products, while changing the face […]
Establishing the Right Connections to Fuel Success for Health Associations
If only one person had a phone, would it be valuable? Hardly – who could you call? The technology only became more valuable as it was popularized. The strength of […]
How to Engage Employees Beyond a Campaign Launch
A campaign launch for a hospital or health system is no small feat. Whether the campaign aims to promote a new service line, same day appointments or an organization rebrand, […]
How Dogs Can PAWsitively Impact Your Business
A recent study analyzed 12 years of health records from 3.4 million people who did not have history of cardiovascular disease (CVD). They found that those who owned a dog […]
How Challenger Pharma Brands Can Beat Giant Competition
As a challenger pharma brand, you probably feel like David going up against Goliath. Every week, new articles discuss how crowded the pharma market is. You’re working with a tight […]
Communication Tactics to Curb the Opioid Crisis
The opioid crisis is everywhere. In fact, it’s hard to listen to a newscast or scan headlines without the public health emergency being brought up. Opioids aren’t just disrupting the […]
Tips for Maximizing Medical Conferences
Medical convention season for life sciences companies is in full swing. Which means valuable opportunities toward preparing the market for new medicines, building dialogue around medical need for certain patient […]
4 Questions to Ask Before Taking a Stand on a Social Issue
Earlier this week, Starbucks announced that it would close its more than 8,000 stores on May 29th for racial bias training. While the decision is admirable, the organization didn’t really […]
Integrated Company Functions are Critical for Effective Pharma Communications
The global pharma market is expected to increase in the coming years, and analysts are expecting heavy M&A activity in the industry. An unfortunate by-product of rapid growth is that […]