When it comes to driving results, the quantity of your marketing output is just as important as its quality Amid labeling regulations, stiff competition and the increasingly limited face time […]
Your CEO wants to be a thought leader? Look before you leap.
So, your hospital CEO wants to be a thought leader? Doesn’t everyone? It’s a request that seems to be increasingly common and, while it is possible to build thought leadership […]
3 questions to ask before marketing an incremental pharma advancement
You just got approval on a product update and are tasked with creating a launch plan – now what? Copy and paste the marketing strategy from your last label update? […]
Connected, but prepared?
The Internet of Things has revolutionized nearly every industry, and health care is no exception. The cloud, big data and artificial intelligence have created a new ecosystem for how – […]
Countdown: The Pharma Launch Sequencing Plan
To ensure a successful pharma launch and ongoing sales of these new products, it’s critical you plan a launch sequence that encompasses several common touch-points. And while each plan must […]
Nutritional Epidemiology Under the Microscope: How Valid are the Criticisms?
An interesting article entitled, University of Twitter? Scientists give impromptu lecture critiquing nutrition research, appeared online a couple of weeks ago (CBC News, May 5, 2018). An oncologist and medical policy researcher […]
Winning Foundation: How to Nail Your Pharma Product Launch
After years of R&D and investment, you can’t afford a failure to launch. Particularly for challenger brands, the breaking through a crowded marketplace and capturing the attention of your audience […]
Rx for Success: Creating a Groundswell of Momentum Around Pharma Launches
The pharmaceutical industry is an incredibly lucrative market, with more than $1 trillion in yearly global sales, delivering some of the most exciting and groundbreaking products, while changing the face […]
Establishing the Right Connections to Fuel Success for Health Associations
If only one person had a phone, would it be valuable? Hardly – who could you call? The technology only became more valuable as it was popularized. The strength of […]
How to Engage Employees Beyond a Campaign Launch
A campaign launch for a hospital or health system is no small feat. Whether the campaign aims to promote a new service line, same day appointments or an organization rebrand, […]