The Food and Nutrition Conference & Expo (FNCE®) is the most anticipated conference for food and nutrition professionals. This year, the Academy of Nutrition and Dietetics, is celebrating its first […]
The Need for Pharma to Fearlessly Innovate in Social Media
There is something the pharmaceutical industry can learn from this past year’s presidential election – social media counts. It’s no secret that the pharma industry is risk-averse. However, it’s time […]
What’s Next in Health Care Communications & Marketing: Takeaways from #SHSMD17
“If I had asked people what they wanted, they would have said faster horses.” This famous Henry Ford quote seemed especially relevant when it was shared by a presenter at […]
Artificial Intelligence is Propelling Health Care Into the Future
Alexa, how will artificial intelligence change the health care industry? If Alexa, Amazon’s virtual, voice-activated assistant, were capable of delivering complex answers, she’d probably launch into a long-winded answer that […]
Power of Hispanics in Health Marketing
Hispanics remain the nation’s fastest growing population, representing an untapped opportunity for health care marketers. And if growth matters—and you know it does—health care marketers need to seriously consider targeting […]
Mental Health Checkup
Do you often become stressed if you can’t work? Have you often put work before your hobbies, activities or exercise? Do you often work so much that it has negatively […]
Why We Hit an Afternoon Slump & How to Avoid it
Do you ever feel that 2:30 p.m. slump? I know I do, and I’d feel confident in saying that most of you feel it, too. You’re not alone. While there […]
The Biggest Challenge with Health Care Advertising? Health Care Advertising
The challenge with most health care advertising, is health care advertising. If you take any campaign and do the old “swap the logo” trick, you quickly realize that the plethora […]
It’s a Jungle Out There: 3 Reasons Health Care Companies Should Look Out for Amazon
Recent unconfirmed reports have speculated over whether tech giants like Amazon and Apple are gearing up to tackle their next frontier – health care. With both companies being leaders in […]
Skinny Repeal: How the latest proposal to repeal ACA may impact you
Skinny Repeal. It’s not the latest weight loss treatment. Or a sequel to the Poison song “Unskinny Bop.” And, it’s not at all related to my favorite skinny vanilla latte. […]