Despite even the best planning, crises happen. So, it is important for health care organizations’ crisis policies and procedures to be prepared before the unexpected happens. In a world where […]
Health Care’s Challenger Brands
A challenger brand is exactly what it sounds like — a brand that, as an emerging company or division of an established company, is challenging the status quo. It’s an […]
Association-Sponsored Research: Get The Credit You Deserve
When medical associations agree to fund outside clinical research, they take a calculated risk. Sponsoring such research is a high-stakes financial decision. And there are no guarantees that research results […]
The Secret Weapon for Moving Employees through Health Care System Change
An engaged workforce is important for any productive organization. For health care providers, it’s essential. Your employees are your direct link to patients, and their engagement – or disengagement – […]
Dissecting the Mind of a Surgeon: How Focus Groups Can Shed Light on Marketing Best Practices
As a marketer, how often do you speak directly to the surgeons who use your solutions? How well do you understand their motivations, fears and influences? If you’re like most […]
The Other Kind of Labor in Hospitals: 4 Tips to Manage Union Battles
Most of the time, when we are talking about hospitals and labor, the result is a cute newborn baby. Nope, on the heels of the Labor Day holiday, we’re taking […]
Preparing for a Crisis: Getting your health care organization ready to respond
For a health care provider, a crisis can come from almost any direction and threaten the reputation and trust that have been built over years – or even decades. And, […]
Organizational Changes in Health Care: Bringing Employees Along on the Journey
Today, the one constant in health care is change. Mergers, acquisitions, new ways of working and changing patient expectations have led health care systems to change the way they are […]
Food Values in South America
Co-Written by Heloisa Guarita, co-founder of RGNutri in São Paulo, Brazil In South America, food values are based on cultural influences and social issues, leading to the creation of food […]
Going Beyond Traditional Medical Device Marketing Strategies
When it comes to driving results, the quantity of your marketing output is just as important as its quality. Amid labeling regulations, stiff competition and the increasingly limited face time […]