As a marketer, how often do you speak directly to the surgeons who use your solutions? How well do you understand their motivations, fears and influences? If you’re like most […]
The Other Kind of Labor in Hospitals: 4 Tips to Manage Union Battles
Most of the time, when we are talking about hospitals and labor, the result is a cute newborn baby. Nope, on the heels of the Labor Day holiday, we’re taking […]
Preparing for a Crisis: Getting your health care organization ready to respond
For a health care provider, a crisis can come from almost any direction and threaten the reputation and trust that have been built over years – or even decades. And, […]
Organizational Changes in Health Care: Bringing Employees Along on the Journey
Today, the one constant in health care is change. Mergers, acquisitions, new ways of working and changing patient expectations have led health care systems to change the way they are […]
Food Values in South America
Co-Written by Heloisa Guarita, co-founder of RGNutri in São Paulo, Brazil In South America, food values are based on cultural influences and social issues, leading to the creation of food […]
Going Beyond Traditional Medical Device Marketing Strategies
When it comes to driving results, the quantity of your marketing output is just as important as its quality. Amid labeling regulations, stiff competition and the increasingly limited face time […]
Your CEO wants to be a thought leader? Look before you leap.
So, your hospital CEO wants to be a thought leader? Doesn’t everyone? It’s a request that seems to be increasingly common and, while it is possible to build thought leadership […]
3 questions to ask before marketing an incremental pharma advancement
You just got approval on a product update and are tasked with creating a launch plan – now what? Copy and paste the marketing strategy from your last label update? […]
Connected, but prepared?
The Internet of Things has revolutionized nearly every industry, and health care is no exception. The cloud, big data and artificial intelligence have created a new ecosystem for how – […]
Countdown: The Pharma Launch Sequencing Plan
To ensure a successful pharma launch and ongoing sales of these new products, it’s critical you plan a launch sequence that encompasses several common touch-points. And while each plan must […]