I’m not the target demo for the TikTok app, but I play one as a mom. Rarely does a day go by without my two teenage daughters showing me a […]
Three Questions To Ask Your SME (Subject Matter Expert)
Despite shrinking newsrooms, the pressure and expectation of coverage remains. For the most part, basic product launches and the announcement of a new business imperative just aren’t going to cut […]
Leveraging Top Media Relations Trends for Health
Earlier this week, we posted about the top 5 media relations trends for 2020. For those of us who work in the health industry, there are some clear opportunities to […]
Health Care Price Transparency: The Good, The Bad, and The Ugly
Just this week, four hospital groups, including the American Hospital Association, filed a lawsuit to challenge the Trump administration’s new requirement for hospitals to publish the rates they negotiate with […]
How Health Companies Can Make the Most of Their Owned Channels
When you log into your Amazon account, you experience one of the best owned channel experiences possible. Every item on display is specifically tailored to your preferences and buying patterns […]
The Importance Of Empathy During A Health Care Crisis
Like any other industry, health care organizations need to be ready for a crisis to happen at any moment. Its preparedness is particularly important because health care was built to […]
Planning For Issues Small, Medium Or Large Throughout A Brand’s Lifecycle
Within any brand category lies a complex landscape of stakeholders, issues and public opinion. True – whether your focus is food and beverage, energy, technology or pharmaceuticals. For pharma, in […]
3 Ways Med Tech Companies Can Make Earned Media Dollars Go Farther
“We want news coverage so people know who we are.” But awareness among which stakeholders? And what do we want them to do with that information? For med tech companies […]
The Complexity Of Being A Health Care Communicator
The cross-over effects of the PESO model and best practices for a multichannel approach to drive business results. Admit it: if you’re a health care communicator, you know that media […]
Artificial Intelligence: 5 Ways Hospital Communicators Should Be Using It
Artificial Intelligence (AI) is being touted as a solution to just about everything. We’re seeing its use in hospitals on the clinical side, but what is the promise for hospital […]