There is no denying how difficult 2020 has been for Americans. The onset of the COVID-19 pandemic completely changed the way we work, socialize and move about our daily lives. […]
How to Measure Patient Loyalty and NPS for Health Care Companies
I recently joined the Touchpoint Media podcast as a guest and we discussed the common ways hospital systems attempt to measure Voice of Customer (VoC), including Net Promoter Score (NPS), […]
The Dual Threat of Flu and COVID-19: Why an Annual Flu Vaccine is More Important Than Ever, Especially for Adults with Chronic Health Conditions
Every influenza (flu) season is unpredictable. The typical refrain is “if you’ve seen one flu season, you’ve seen one flu season” no matter how many years you have worked in […]
Pharma Marketing’s High-Stakes Moment
The pandemic has disrupted every facet of life, making many things more complicated and others more apparent than ever. For pharma, this is a unique inflection point. For many companies, […]
COVID-19: A Call for Health Systems to Step Up as Conveners
COVID-19 has been called “the great equalizer” because no one is safe – regardless of privilege or power. While there is truth to this description (see here), the pandemic has […]
Communicating Unpredictable Regulatory Milestones
As researchers work at a never-seen-before pace to develop a safe and effective COVID-19 vaccine, the FDA has taken center stage. Founded in 1906, the Food and Drug Administration is […]
Defining Brand Quality
Without a doubt, health care brands play an extremely important role in our lives; they are often the proxy for us to identify health care products and services we would […]
3 Strategies for Navigating Communications around AI in Health Care
Artificial intelligence (AI) is becoming increasingly important in health care. While the capabilities seem endless and continue to grow, we haven’t seen AI fully implemented in clinical practice, which has […]
Long Distanced Relationships During COVID-19
The physical and geographical distancing required during the COVID-19 pandemic is challenging our personal and business boundaries like never before in modern history. There is no one specific business sector […]
Leading the Way in Gender Care
This week’s health care guest blogger is Katy Schultz, Communication and Advocacy Principal at #client Blue Cross and Blue Shield of Minnesota. Recent events like the COVID-19 pandemic, the tragic […]