Scientific data can be powerful, enlightening and reaffirming. Analyses can help shape new thinking about a disease category, investigational treatment or help further define how to overcome the unmet needs […]
Communicating Along the Regulatory Runway
FDA approval is a big deal, but if it’s the only regulatory milestone you’re sharing with your audience, you’re missing key opportunities to build receptivity and awareness in preparation for […]
How ROA expectations can impact pharma marketing strategies beyond your program’s specific ROI
ROA – or return on assets – is often a term reserved for business analysts or investors. However, it should be in every pharma marketer’s vocabulary too. Yes, ROA can […]
Defining Provider Value Based On Audience
In an era when every word seems to be parsed and examined in the “what does this mean to me?” microscope, a word like value is one which is interpreted […]
Connecting with key patient and physician audiences through the life cycle
Timing is everything – especially when paving the timeline for a new product launch. To have the biggest impact, pharma companies need to appropriately make the most of each moment […]
Three Companies that are Helping to Combat Food Deserts
According to the United States Department of Agriculture (USDA), nearly 30 million people live in food deserts – low income areas with limited access to supermarkets (defined as the closest […]
The Importance of a Pharma Corporate Narrative
If research and data form the brain of your company, the narrative is its heart. Your narrative helps to bring your broader purpose to life. It goes above brand, to […]
Landscape Mapping: Your “GPS” for Pharma Marketing Communications
Look before you leap. Good advice no matter what you’re doing. Great advice if what you’re doing happens to be marketing a pharma product. Landscape mapping paints a clear picture of […]
Building a compelling scientific story with key stakeholders to prime and grow a niche market
Niche marketing has become increasingly popular in recent years, particularly in the health care space. While the approach offers significant opportunities for companies as they introduce new products or work […]
Marketing Your Physicians
“Marketing” the physicians who are affiliated with a hospital or medical center is a sensible strategy as part of a comprehensive market growth program. But it’s not a simple process […]