Where’s your smart phone? On the table next to you? In your pocket? More likely than not, it’s in your hand right now. How else would you read this? We […]
Making Sure New Communication Technology Is The Right Technology For Your Medtech Company
Buyers (whether they are surgeons, procurement officers or distributors) are just like us: their time is in high demand, their attention span is ever-shortening, and they are hyper focused in […]
Crises Go Beyond Local Market Impact to Create Toxic Environment Affecting All Providers
Those of us who work in health care public relations, especially in the provider sector, are drawn to news of crises like moths to the proverbial flame – because crises […]
The Beginning, Middle and Beyond: Navigating Product Life Cycles
The runway to a product launch is a herculean effort – multiple teams and workstreams are involved to pave the way with key stakeholders (prescribers, payers, investors, thought leaders, patients […]
Open Door Policy: How Should Health Care Providers Embrace Transparency?
Gone are the days when a medical degree and longevity in the health care industry equated to trust. Instead, brands from all industries are hearing the same demand from consumers: […]
Here to stay: turning launch milestones into momentum
Making a big splash in the market during a product launch is good – but creating a lasting presence in the market is better. As a pharma brand, the worst […]
Prepping the market for launch
If you’re on time, you’re late. An important rule to live by, especially for challenger pharma and medical device brands. Their success lies within the market’s understanding of their product […]
The Power of Repetition and Consistency
Repetition is the mother of all learning. This phrase is so old, it’s actually a Latin proverb: Repetitio est mater studiorum. And it’s stuck around for good reason. Consistent presentation […]
Medtech Marketing Pulse Check: 3 Key Priorities, 3 Key Markets
Few industries can rival the excitement – and the risk – that ripples through the medical device health care sector. The thrill of bringing science and invention to life is […]
Digital Tools to Help You Live with Intention
Original article published on March 13, 2019. Updated to include Spotlight Survey results. As a dietitian, I am asked almost daily about whether a certain food is “bad,” or for […]