Ten years ago, the concept of employee engagement was rarely even mentioned on surveys of hospital and health system leaders, when they were asked about priorities or concerns for improvement. […]
3 Challenges on the Minds of Health Technology Marketers Today
Technology can help complex health systems deliver better patient care, create efficiencies and cost savings, and even have the power to improve the patient experience. While these positive changes are […]
How Challenger Pharma Brands Can Connect With – And Leverage – Influencers
If a challenger brand announces a new drug and no one notices, did it really launch? The pharma industry is crowded. Without a strategic plan, challenger brands risk drowning in […]
Mobile Marketing Tips To Reach The Modern Physician
Where’s your smart phone? On the table next to you? In your pocket? More likely than not, it’s in your hand right now. How else would you read this? We […]
Making Sure New Communication Technology Is The Right Technology For Your Medtech Company
Buyers (whether they are surgeons, procurement officers or distributors) are just like us: their time is in high demand, their attention span is ever-shortening, and they are hyper focused in […]
Crises Go Beyond Local Market Impact to Create Toxic Environment Affecting All Providers
Those of us who work in health care public relations, especially in the provider sector, are drawn to news of crises like moths to the proverbial flame – because crises […]
The Beginning, Middle and Beyond: Navigating Product Life Cycles
The runway to a product launch is a herculean effort – multiple teams and workstreams are involved to pave the way with key stakeholders (prescribers, payers, investors, thought leaders, patients […]
Open Door Policy: How Should Health Care Providers Embrace Transparency?
Gone are the days when a medical degree and longevity in the health care industry equated to trust. Instead, brands from all industries are hearing the same demand from consumers: […]
Here to stay: turning launch milestones into momentum
Making a big splash in the market during a product launch is good – but creating a lasting presence in the market is better. As a pharma brand, the worst […]
Prepping the market for launch
If you’re on time, you’re late. An important rule to live by, especially for challenger pharma and medical device brands. Their success lies within the market’s understanding of their product […]