Marcia Sullivan is vice president for integrated marketing and communications at Maryville University in St. Louis. Padilla supports the university’s media relations efforts. We asked Marcia about her role, how […]
Thought Leadership or PR?
If you’re in higher ed communication, chances are someone wants your help to become a “thought leader.” Usually they just want some PR. A couple speaking engagements, a well-placed opinion […]
Can Your Brand Withstand a $350K Price Tag?
“Are we worth it?” It’s one of the toughest questions colleges and universities must ask themselves. The time to answer and address that question is now. The challenge of paying for […]
Designing a Landing Page That Delivers
I’m resuming a series that asks three questions of an expert whose answers can help marketing communication professionals. Today, I’m talking with Paul Venuto, an experience designer on Padilla’s digital […]
College Students: Belonging Before Succeeding
Feeling like you belong matters to your success. That’s one of the key ideas in a recent report on college students from The National Academies of Sciences, Engineering and Medicine. […]
#HigherEd: Virtual Reality Check
A few months ago, my colleague Christian Munson wrote a Buzz Bin post about the proven successes of virtual and augmented reality (VR and AR) for college recruiters. His post […]
(Virtual) Reality Sets in on College Campuses
Virtual reality is getting very real on campus with college recruiters finding big value with VR. VR lets people experience places, in 360-degree splendor, from wherever they are. Low-cost viewers, […]
Inseparable: College Recruitment and Retention
Admissions marketing needs to promote retention initiatives early and often. And, that’s true for initiatives that support students’ overall well-being, not just academic success. A trifecta of recent surveys got […]
Welcome U? Higher Ed Marketers Sweat International Enrollments
Higher ed marketers responsible for recruiting prospects overseas can’t wait for fall. That’s when newly enrolled foreign students will arrive on campus, revealing just how much of an impact travel […]
Bold Programs Affect Change in #HigherEd
With tuition on the rise and other roadblocks ahead, a four-year degree seems increasingly unattainable to some. For undocumented students in many states across the U.S., the hurdle is set […]