Virtual reality is getting very real on campus with college recruiters finding big value with VR. VR lets people experience places, in 360-degree splendor, from wherever they are. Low-cost viewers, […]
Inseparable: College Recruitment and Retention
Admissions marketing needs to promote retention initiatives early and often. And, that’s true for initiatives that support students’ overall well-being, not just academic success. A trifecta of recent surveys got […]
Welcome U? Higher Ed Marketers Sweat International Enrollments
Higher ed marketers responsible for recruiting prospects overseas can’t wait for fall. That’s when newly enrolled foreign students will arrive on campus, revealing just how much of an impact travel […]
Bold Programs Affect Change in #HigherEd
With tuition on the rise and other roadblocks ahead, a four-year degree seems increasingly unattainable to some. For undocumented students in many states across the U.S., the hurdle is set […]
A Novel Way to Tackle Tuition. Will it Shake Things Up?
Anyone else feel a faint tremor in the Ivory Tower after reading about MissionU last month? The new, one-year, professional school isn’t exactly a threat to the traditional college model. […]
College Affordability: New Data Source
Say hello to a treasure trove of college affordability data. The Urban Institute recently launched the Understanding College Affordability project. Its premise? Affordability means much more than tuition, room and […]
Trump Fuels Liberal Arts for Takeoff
Too bad the Washington Post got to “Democracy Dies in Darkness” first. Any number of colleges and universities nationwide could have used the line to market the heck out of […]
Is the Student-Loan Market the Next Housing Bubble?
College debt has long been considered a crisis for students, many of whom feel like they have widening holes in their pockets. Now, some Wall Street analysts predict that the […]
College Debt: Delaying Millennial Milestones
Many millennials don’t just live with crushing college debt – they’re so weighed down by it that they’re delaying major life milestones. An ORC International survey commissioned by PadillaCRT found […]
#HigherEd: Career Guidance Doesn’t Make the Grade
Prospective students are asking an important question: how well will this college prepare me for, or place me into, a career that meets my goals? In a recent Washington Post […]