Marcia Sullivan is vice president for integrated marketing and communications at Maryville University in St. Louis. Padilla supports the university’s media relations efforts. We asked Marcia about her role, how […]

Marcia Sullivan is vice president for integrated marketing and communications at Maryville University in St. Louis. Padilla supports the university’s media relations efforts. We asked Marcia about her role, how […]
If you’re in higher ed communication, chances are someone wants your help to become a “thought leader.” Usually they just want some PR. A couple speaking engagements, a well-placed opinion […]
“Are we worth it?” It’s one of the toughest questions colleges and universities must ask themselves. The time to answer and address that question is now. The challenge of paying for […]
I’m resuming a series that asks three questions of an expert whose answers can help marketing communication professionals. Today, I’m talking with Paul Venuto, an experience designer on Padilla’s digital […]
Feeling like you belong matters to your success. That’s one of the key ideas in a recent report on college students from The National Academies of Sciences, Engineering and Medicine. […]
A few months ago, my colleague Christian Munson wrote a Buzz Bin post about the proven successes of virtual and augmented reality (VR and AR) for college recruiters. His post […]
Virtual reality is getting very real on campus with college recruiters finding big value with VR. VR lets people experience places, in 360-degree splendor, from wherever they are. Low-cost viewers, […]
Admissions marketing needs to promote retention initiatives early and often. And, that’s true for initiatives that support students’ overall well-being, not just academic success. A trifecta of recent surveys got […]
Higher ed marketers responsible for recruiting prospects overseas can’t wait for fall. That’s when newly enrolled foreign students will arrive on campus, revealing just how much of an impact travel […]
With tuition on the rise and other roadblocks ahead, a four-year degree seems increasingly unattainable to some. For undocumented students in many states across the U.S., the hurdle is set […]