Influencer marketing has become a vital component of most brands’ social media strategy, but when it comes to getting started, everyone seemingly experiences the same struggle – finding the right […]
How Brands can use Student-Athletes as Influencers
Yesterday, four teams were selected to compete in the College Football Playoff. Student-athletes from Louisiana State, Oklahoma, Ohio State and Clemson will have the chance to make their mark on […]
Finding Your Perfect Fit
The world of social media is never the same as it was the day before. Algorithms adjust, the platforms upgrade, and the people who have accounts also change, sometimes daily. […]
Five Things Brands Should Be Leveraging in Their Digital Strategies in 2020
A lot can happen within a year in the world of social media and digital platforms. As 2019 nears its end, we’ve taken learnings from the past year to provide […]
How Health Companies Can Make the Most of Their Owned Channels
When you log into your Amazon account, you experience one of the best owned channel experiences possible. Every item on display is specifically tailored to your preferences and buying patterns […]
Meet BERT, the Biggest Algorithm Update of the Last 5 Years
Google introduced its biggest algorithm update of the last five years in October. The update will help Google better understand the intent behind users’ search queries and produce more relevant […]
Instagram Asks “Do They Really Like Me”
With Instagram’s announcement to test hiding like counts in the U.S. after previous test in seven countries, people are scrambling to predict the impact for brands and influencers. In the […]
A Guide to Holiday Social Campaigns
Here they come – the holidays. According to the National Retail Federation, Halloween spending alone reached $9 billion in 2018 and is expected to reach up to $8.8 billion this […]
The Complexity Of Being A Health Care Communicator
The cross-over effects of the PESO model and best practices for a multichannel approach to drive business results. Admit it: if you’re a health care communicator, you know that media […]
Picking the Right Resolution to Design Your Customer Experience
The most critical and stressful part of customer experience design is the very beginning: do you take a broad, high-level view or a narrow, focused view of the customer journey? […]