There’s a lot of talk about what “normal” looks like these days. People refer to “the new normal” and “the next normal” as if we might wake up one day […]
Tick Tock What?
With yesterday’s deadline seemingly avoided, the saga does not end. What a wild ride, but in the middle of the rollercoaster, don’t lose the bigger picture. We were headed for a collision, but […]
Hacking consumers’ brains: insights from neuromarketing that will change the way you think about research
To most, their tools look like something out of a sci-fi movie – black skull caps with dozens of wires hanging off, imposing tunnels that whir and transmit images of […]
3 Ways to Adapt Brand Voice for Today’s World
Businesses, from Fortune 500 to SMBs, have historically leaned on static, boilerplate guidelines for brand voice and customer communications, born out of a conscious effort to standardize and maintain consistency […]
Customer Experiences in a Digital World
Disruption creates opportunities to rethink the value we deliver to our customers and internal teams. COVID-19 has forced businesses to examine our relationship with customers and the experiences (CX) that surround the products and services that were once unshakable. More than ever, digital experiences (DX) and products are inextricably linked to the physical experiences we have every day. By rethinking the entire customer experience, we undercover opportunities to weave new value through digital products.
3 Things in Social Media Helping Me Get Through 2020
There are a million things to say about how 2020 has panned out thus far, and at the same time, none at all. As communications professionals, many of us are […]
Navigating COVID-19 Coverage (5.4.20)
Padilla’s Insights + Strategy and Digital/Social teams scanned the news media and social media conversations surrounding the COVID-19 pandemic to bring you the week’s noteworthy developments: Data-Driven With more cities […]
Navigating COVID-19 Coverage (4.27.20)
Padilla’s Insights + Strategy and Digital/Social teams scanned the news media and social media conversations surrounding the COVID-19 pandemic to bring you the week’s noteworthy developments: The Gradual Re-Opening of […]
Navigating COVID-19 Coverage (4.20.20)
Padilla’s Insights + Strategy and Digital/Social teams scanned the news media and social media conversations surrounding the COVID-19 pandemic to bring you the week’s noteworthy developments: Social Buzz: This past […]
Zoom Connections
How do we comfort one another through a computer screen? How do we wipe away tears without breaking the ‘avoid touching your face’ guidelines? How do we possibly come to […]