A tale of TikTok marketing strategy… Recently, TikTok creator Emily Zugay pretty much broke the internet by critiquing and redesigning iconic brand logos such as Starbucks, Apple and H&R Block, reworking them to introduce […]
Nutrition Influencer Insights: Q&A with upwaRD Winner Mackenzie Burgess, RDN
The FoodMinds upwaRD program is an industry-leading professional recognition and development program, elevating the voices of emerging nutrition communication leaders. This year’s winners were selected for their expertise in translating […]
Pinterest Is The Secret To Your Holiday Marketing Success
Pinterest has always played a significant role in the holiday season. It functions as a hub for all things inspiration, planning, deciding, and buying. Most brands understand the necessity behind […]
An Open Letter to Influencers
Influencer marketing has always been one of my favorite aspects of being a social media strategist. I love getting to work with so many talented creators, whether they’re part of […]
Should Your Brand be on TikTok?
What do Fleetwood Mac’s song Dreams, whipped coffee, sea shanty singalongs, and a feta-cheese pasta recipe have in common? They were all discovered (or rediscovered) by millions in the last few months—all thanks to TikTok, the […]
How the Latest Instagram Regulations Impact Your Social Media Advertising Efforts
Instagram recently announced that the platform is adding new automated security settings to protect its younger users. Some of these settings include defaulting new accounts to private and limiting who can see and respond to […]
What Makes Award-Winning Work?
The Sheraton Crown Center in Kansas City is the Dolby Theatre for agri-marketers. Each year, the industry comes together at the Best of NAMA Awards Ceremony, sponsored by the National Agri-Marketing Association, to elevate good work that moves hearts and minds for the […]
Don’t Stick A Pin In It – Create A “Consideration Calendar”
Having spent many years in agency Creative departments, managing projects and advertising campaigns from start to finish, the excitement of watching a concept grow (born from well-researched insights, of course) […]
Your Brand’s “Earprint”
We often talk about how your brand “shows up”. Well, fair to say that we mean that more figuratively than literally these days. The pandemic has shifted in-person engagements online […]
TikTok: Underrated or Overrated?
In case you’ve missed it, TikTok has been steadily taking over the social media world. According to Business of Apps, 689 million people around the world currently use TikTok monthly […]