When it comes to driving results, the quantity of your marketing output is just as important as its quality Amid labeling regulations, stiff competition and the increasingly limited face time […]
Padilla’s Top Podcasts
Whether they help get you through your daily commute, a workout at the gym, or chores around the house, podcasts have become a huge part of the entertainment world, and […]
What Bo Burnham’s “Eighth Grade” Can Teach Social Media Marketers About Gen Z
Bo Burnham’s new movie, Eighth Grade, opens with protagonist Kayla recording a painfully awkward YouTube video on how to be yourself. As the film continues, Kayla uploads videos to her […]
The Go-To Checklist for Determining the Potential Value of a Media Influencer
The influencer sphere is a crowded space. Now more than ever, it has become increasingly difficult to determine those influencers who are best to engage and those to avoid – […]
4 Tips for Finding Your Brand’s Voice on Social Media
When it comes to building a voice for your brand that will be heard, it can be hard to know where to start – especially since the current climate constantly […]
World Emoji Day – Why We Can’t Get Enough of Yellow Smiley Faces
The 5th annual World Emoji Day took place on Tuesday July 17th, and may have been the reason your coworkers, friends, parents, or favorite brands included an extra yellow smiley […]
3 Tips to Capitalize on the Mommy Blogger Boom
It’s widely cited that mothers control 85 percent of household purchases and spend eight hours a day online. Where do they go for advice on which purchases to make? Mommy bloggers. With over […]
Three Tips for Live Video Events
Marketers in every industry are working to integrate video into their communication arsenal. Rightfully so, with video on deck to drive an estimated 80 percent of internet traffic by next […]
Understanding Paid Social Media in 2018
Posting. Tweeting. Sharing. Creating. Whatever you like to call it, social media is how most of us connect with each other and the brands we love. This year, there are […]
5 Tips to Master Social Media for B2B Trade Shows
Co-written by Chloe Wiersma Trade shows are an essential opportunity for B2B companies. Days of presentations and mixers are built around the purpose of spreading ideas and getting exposure. But […]