Co-authored by Kim Foster, Padilla director, social media, channels. You’re probably aware by now that Elon Musk, the richest person in the world, has succeeded in his quest to purchase […]
Meta Doubles Down On Short-Form Video
Short-form videos are everywhere, largely thanks to the success of TikTok in recent years and everyone wants to be a player. It was only a matter of time before others […]
Should Your Brand Advertise On TikTok?
Everyone is well aware of the impact TikTok has had on the social media world. Not only has it quickly become one of the most powerful social media platforms, but […]
Key Instagram Learnings That Changed How I Approach Strategy
If there’s one thing everyone should know about social media, it’s that it’s constantly changing. As a result, it’s important for us to always keep a finger on the pulse […]
Celebrating Black History Month in 2022 (U.S. And Canada)
Black History Month is commemorated every February in the United States and Canada. Have you ever wondered why February? In 1926, a group led by Harvard-educated African American historian Carter […]
Joe Smith’s Brands to Watch 2022
In the world we live in, it feels ridiculous to try and predict what could be coming our way over the next twelve months. In the spirit of expecting the […]
Why Executive Positioning on Social Media Is a 2022 Communications Imperative
We all know our favorite brands and businesses — what they offer, what they stand for and how they project themselves to the world. But do we know the person […]
Is Your Digital Content Strategy Driving Revenue?
With 24/7 access to online reviews, videos, media coverage and more, today’s path-to-purchase is unmistakably customer driven. Whether consumer-facing or business-to-business (B2B), buyers tend to gather information, evaluate various options […]
3 Takeaways From The Viral TikTok Brand Moment of Emily Zugay
A tale of TikTok marketing strategy… Recently, TikTok creator Emily Zugay pretty much broke the internet by critiquing and redesigning iconic brand logos such as Starbucks, Apple and H&R Block, reworking them to introduce […]
Nutrition Influencer Insights: Q&A with upwaRD Winner Mackenzie Burgess, RDN
The FoodMinds upwaRD program is an industry-leading professional recognition and development program, elevating the voices of emerging nutrition communication leaders. This year’s winners were selected for their expertise in translating […]