You may not have heard of them, but Millennials can’t get them out of their heads. Brands like Everlane, Glossier and Away are companies that sell different products to a […]
Know Your Audience: How Market Research Can Help You Know What to Say and Where to Say It
When I sit down with a new client, the conversation inevitably centers around a common question: What is the best way to reach my target customer? In technical terms, we […]
Rethinking Mobile Apps for Enterprises
There’s often a mindset that enterprise mobile applications should function — from a user experience viewpoint — differently than consumer applications. After all, enterprise apps serve a different purpose than […]
The New Influencers Brands Are Tapping Today
Time to toss away your old ideas of what you think an “influencer” should be. Pretty face, perfect posts, perfect life. Despite the fact that Instagram often leads to a […]
Influence and Tribalism on Social Media
A recent Pew study showed that only 14 percent of Americans changed their mind on a political or social issue in the past year because of something they saw on […]
Measuring Up: A “This, Not That” List for Social Media Metrics
With recent algorithm changes, bot clean-ups and paid advertising on social media, it can be a challenge to articulate campaign success. As social media managers, it may seem like an […]
Going Beyond Traditional Medical Device Marketing Strategies
When it comes to driving results, the quantity of your marketing output is just as important as its quality. Amid labeling regulations, stiff competition and the increasingly limited face time […]
Padilla’s Top Podcasts
Whether they help get you through your daily commute, a workout at the gym, or chores around the house, podcasts have become a huge part of the entertainment world, and […]
What Bo Burnham’s “Eighth Grade” Can Teach Social Media Marketers About Gen Z
Bo Burnham’s new movie, Eighth Grade, opens with protagonist Kayla recording a painfully awkward YouTube video on how to be yourself. As the film continues, Kayla uploads videos to her […]
The Go-To Checklist for Determining the Potential Value of a Media Influencer
The influencer sphere is a crowded space. Now more than ever, it has become increasingly difficult to determine those influencers who are best to engage and those to avoid – […]