There has been much discussion about the rise of sports in the United States, such as soccer and volleyball. While these sports are certainly trending up, nationally, a non-traditional sport […]
The Right Reasons to Partner with Digital Influencers
It’s often clients (you!) come to us inquiring about how to work with digital influencers. And like any thoughtful agency partner, our first question is: Why? And not condescendingly. We […]
How Social Media Has Changed How We Experience a Disaster
What if social media existed on Sept. 11, 2001? How would the day and following weeks have been different? I found myself contemplating this while watching the significance social media […]
Amazon and Facebook: The Next Leaders in Sports Viewing
When we look into the future, magic ball of sports viewing, what do we see? Social media platforms (Facebook, Twitter) and streaming services (Netflix, Amazon) are rejoicing, while cable and […]
Everything You Need to Know About Snapchat TV
Gone are the days of only using Snapchat to send embarrassing photos/videos to friends (that you hope disappear faster than they can screenshot them.) Now the platform is stepping up […]
Data Propelling Social and Digital Measurement and Spend
Influencers and content. I feel like I’ve been recently discussing them more than ever before. There is greater competition to be noticed, and seismic shifts in reaching consumers. What used […]
3 Tips for Building Relationships with Freelancers
The traditional media landscape has decreased over the last few years and the trend shows no signs of slowing. In 2015, the number of journalists in the newspaper industry declined […]
Do These 6 Things Today to Spark a Digital Influencer Romance
If you Google “digital influencer strategy,” you’re going to find countless articles on why your brand should invest in an influencer strategy and the impact of influencer marketing on your […]
5 Ways to Heat Up Your Brand’s Instagram Engagement This Summer
These days, people don’t take a summer vacation from social, Instagram especially. Often the opposite is sad, but true in the days of constant connectivity and curation. Have you seen […]
Game of Thrones: How HBO Fuels the Fire on Social
Winter finally arrives this weekend in the much-anticipated seventh season premiere of HBO’s Game of Thrones. Even if you’re not a Thrones fan (shame), chances are you’ve heard of the […]