Influencer marketing has always been one of my favorite aspects of being a social media strategist. I love getting to work with so many talented creators, whether they’re part of […]
Should Your Brand be on TikTok?
What do Fleetwood Mac’s song Dreams, whipped coffee, sea shanty singalongs, and a feta-cheese pasta recipe have in common? They were all discovered (or rediscovered) by millions in the last few months—all thanks to TikTok, the […]
How the Latest Instagram Regulations Impact Your Social Media Advertising Efforts
Instagram recently announced that the platform is adding new automated security settings to protect its younger users. Some of these settings include defaulting new accounts to private and limiting who can see and respond to […]
What Makes Award-Winning Work?
The Sheraton Crown Center in Kansas City is the Dolby Theatre for agri-marketers. Each year, the industry comes together at the Best of NAMA Awards Ceremony, sponsored by the National Agri-Marketing Association, to elevate good work that moves hearts and minds for the […]
Don’t Stick A Pin In It – Create A “Consideration Calendar”
Having spent many years in agency Creative departments, managing projects and advertising campaigns from start to finish, the excitement of watching a concept grow (born from well-researched insights, of course) […]
Your Brand’s “Earprint”
We often talk about how your brand “shows up”. Well, fair to say that we mean that more figuratively than literally these days. The pandemic has shifted in-person engagements online […]
TikTok: Underrated or Overrated?
In case you’ve missed it, TikTok has been steadily taking over the social media world. According to Business of Apps, 689 million people around the world currently use TikTok monthly […]
Clubhouse: The Audio App Just Got a lot More Competition. Could This Be a New Marketing Strategy for Businesses?
As we are still amidst a global pandemic, change and innovation remain top-of-mind. In early 2020, lockdowns swept the world and our typical way of life came to a halt, […]
Cookie Concerns: Adjusting for Privacy in Paid Media
Cookies on a plate? An almost universally loved treat. Cookies on a website? The feelings are more complicated. For brands and marketers, it’s important to understand what these digital cookies […]
5 Factors to Consider When Taking a Stand On Social Issues
Never before in our history has corporate America faced such dramatic change. Not only has the pandemic turned the business landscape upside down, but now, corporate leaders find themselves wrestling […]