Influencer. Curator. Blogger. Instagrammer. Key Opinion Leader. No matter how we refer to them, we can all agree these individuals have captured a place at the marketing table. According to […]
Take Pride in Brand Accountability
Now, more than ever, consumers want to interact and purchase from brands that are authentic and clear with their messaging. With the rise of social media, it has become possible […]
Audience-first, Influencers and Trust: 3 Social Trends
Social media is dynamic. That’s certainly the case today with Facebook always in the news. To see the real trends, past the hype, it’s best to look a bit further. […]
The Evolving Role of Data and Technology in our Lives
Five months into 2018 and think pieces on “breaking up with your smartphone” are starting to feel a little cliché. At the same time, we also seem to be at […]
Will Facebook’s New, Old Style Campaign Rebuild User Trust?
Amid the Cambridge Analytica scandal, Facebook touted that the company still showed a 13 percent increase in active monthly users. But, they’ve read the writing on the wall. After many […]
When and How Should Brands Speak Up on Social Issues Such as #MeToo
It’s no secret that 2017 was the spark that initiated a revival of the fourth wave of feminism. This digitally driven wave has presented society with numerous online social movements. […]
Human Trust and Value in the Rise of AI
If you think the capabilities and uses of technology have accelerated rapidly in your lifetime, brace yourself: the next few years will leave the last 10 in the dust. We’re […]
Social Media Lessons From 4/20 That Can Protect Your Brand from Going Up in Smoke
Holidays and observances have quickly become one of my favorite things as both a consumer and creator of social media content. And I’m not necessarily talking about the big ones […]
Retailers Adopt Digital Technology to Bridge Physical and Online Shopping Experience
The retail industry is quickly transforming after store closings reached record levels in 2017. The online marketplace has changed the way consumers shop – but that doesn’t mean brick-and-mortar is […]
Tips for Live Posting an Event
For a conference I attended last week, our team was tasked with creating a strategic social media approach, with the objective of sharing content externally from the event. The challenge? […]