For a conference I attended last week, our team was tasked with creating a strategic social media approach, with the objective of sharing content externally from the event. The challenge? […]
Brain Tingling Fun—Understanding ASMR
Spending last week with an eight-year-old on spring break, I was privy to some of her YouTube viewing. She has developed a fascination with watching other kids. They may be […]
Your Future Customer: What Marketers Need to Know About Gen Z
GenZ, iGen, the Founders – there’s been several names thrown around for the generation post-millennials. These plugged-in, yet grounded digital natives have said, according to MTV, that they plan to […]
Instagram Changed … Again.
And just like that, we have yet another major social media algorithm change. Instagram recently announced that they are adjusting the algorithm that effects the timing and type of content […]
The Future of Social Media in a Health and Wellness-Focused World
We are in the midst of a health and wellness craze, but the truth is, being healthy isn’t a new trend. People have always wanted to be healthy. Just take […]
Streaming March Madness: An Advertisers’ Guide
On Selection Sunday, men’s college basketball teams across the country learned if they will be one of the 68 teams vying for an NCAA National Championship in the big dance. […]
Instagram – The Happier Channel
Go to many leading companies’ Facebook pages and you’ll find loads of negative comments. If you feel like wincing a few times, just check these out. Expedia trying to have […]
Is Technology Changing the Game for PR and Marketing Professionals?
The unstoppable growth in marketing technology tools promises to make a communicator’s job easier: Reach audiences with more precision, leverage data to tailor campaigns with purpose and extend brand storytelling […]
Facebook Zero: What’s New and What’s Next for Social Media Marketers
We weren’t the only ones making bold New Year’s resolutions this year. Facebook kicked off 2018 by announcing plans to make significant changes to their newsfeed algorithm to prioritize content […]
Technology’s Growing Presence in Grocery Retail
Today marks a seismic shift in technological integration into the supermarket experience with the opening of the first Amazon Go store to the public. After over a year of testing […]