A broadcast interview is a tremendous awareness-building opportunity. It provides broad reach to key audiences. It validates a company and its spokespeople as thought and market leaders. Often, these opportunities come with […]
Navigating COVID-19 Coverage (4.3.20)
Padilla’s Insights + Strategy and Digital/Social teams scanned the news media and social media conversations surrounding the COVID-19 pandemic to bring you the week’s noteworthy developments: When In Doubt, Think […]
Navigating COVID-19 Coverage
Padilla’s Insights + Strategy and Digital/Social teams scanned the news media and social media conversations surrounding the COVID-19 pandemic to bring you the week’s noteworthy developments: Be Proactive, Not Reactive […]
What Can Nonprofits Learn From Dealing With A Public Health Crisis?
New services, new messaging, new virtual workspaces – brands in every industry have been forced to shift. But while we all race to adapt to the new normal brought on […]
Top 10 Tips For Delivering Virtual Events And Meetings With Impact
Coronavirus continues to disrupt life and has had a major impact on business travel, meetings and events. You may need to change your approach – not just due to current […]
Coronavirus: What Marketers Should Be Thinking About
The topic currently on everyone’s mind, (whether we like it or not) is Coronavirus. It might be the only thing that could overshadow politics in a U.S. presidential election year, […]
Increasing Challenges Delivering An Omnichannel Experience
Hootsuite released its annual global report showing that in 2020 we will likely pass the point where over half of the global population is on social media. We’ve already passed […]
6 Steps to Creating Better Social Media Content at Events
We all have seen the difference between the feeds of people who really “get” social media, and those who don’t. Their images seem to pop off the screen, you really […]
New Media For A New Generation
I’m not the target demo for the TikTok app, but I play one as a mom. Rarely does a day go by without my two teenage daughters showing me a […]
2 Free Influencer Tools I Discovered in 2019 & Can’t Live Without
Influencer marketing has become a vital component of most brands’ social media strategy, but when it comes to getting started, everyone seemingly experiences the same struggle – finding the right […]