Where’s your smart phone? On the table next to you? In your pocket? More likely than not, it’s in your hand right now. How else would you read this? We […]
It’s Not Dead: Influencer Marketing is Mainstream Now
My colleague, Ali Skahan, attended Social Media Week back in May and shared that one of the key takeaways was that influencer marketing has become block and tackle for many […]
Making Sure New Communication Technology Is The Right Technology For Your Medtech Company
Buyers (whether they are surgeons, procurement officers or distributors) are just like us: their time is in high demand, their attention span is ever-shortening, and they are hyper focused in […]
Social Media Rules the World
With nearly 3 billion people using social media, it is no secret that it has changed the world. Prior to the launch of Facebook (2004), the average American’s day-to-day life […]
How the ’Gram Can Rev Up Your Social Media Marketing
Instagram continues to take social media by storm. In the U.S., there are more than 100 million users — that’s 32 percent of Americans. According to Instagram, 80 percent of […]
Is Your Brand Ready For “Demetrication?”
When the likes, retweets and video views run dry, what’s a brand to do? Many brands look to their influencers and their own engagement metrics to understand how its social […]
“Hidden” Influencers: Are Healthy Living Apps Rating Your Products?
Marketers partner with a variety of social media influencers to promote brands and increase exposure. However, a “hidden” influencer is on the rise: healthy living apps. These apps aim to […]
How Brands Can Support Pride All Year
The start of summer, the kickoff of festival season, and the start of the women’s World Cup – needless to say, June was a busy month and in the blink […]
4 Reasons To Choose Search Engine Marketing
Among the many marketing acronyms out there, SEM (search engine marketing) is one to remember for measurable business results. SEM is the practice of promoting your business online through paid […]
Why You Should Keep Your Eye on IGTV
By 2021, it is estimated that video will account for 78% of all mobile data traffic. IGTV is expected to play a role in that statistic, so it’s important for […]