Football fanatics look forward to Super Bowl Sunday for the competitive nature of the championship game and the good food it brings. But in recent years, the commercials have grown […]
Celebrating Black History Month (U.S. and Canada)
Black History Month is commemorated every February in the United States and Canada. Have you ever wondered why February? In 1926, a group led by Harvard-educated African American historian Carter […]
Social Media Strikes Again: This Time in the Stock Market
Recently, it has been the talk of the internet. GameStop this. AMC that. Have you invested? Do I buy stock? What does this have to do with me? Whether you’re […]
2021 – Brands as Agents of Change
2021 came in like a lion, but, with the inauguration behind us, there has come a collective sigh — a moment. In this moment, brands must invest time in setting […]
4 Consumer Shopping Trends Making the Leap into 2021
In 2020, COVID-19 created shockwaves across our daily lives and habits—including our shopping behaviors. Foot traffic in retail and grocery stores took a hard hit when the pandemic initially started, […]
Monthly Monitor: Fall-ing Into Fall
There’s a lot of talk about what “normal” looks like these days. People refer to “the new normal” and “the next normal” as if we might wake up one day […]
Tick Tock What?
With yesterday’s deadline seemingly avoided, the saga does not end. What a wild ride, but in the middle of the rollercoaster, don’t lose the bigger picture. We were headed for a collision, but […]
Hacking consumers’ brains: insights from neuromarketing that will change the way you think about research
To most, their tools look like something out of a sci-fi movie – black skull caps with dozens of wires hanging off, imposing tunnels that whir and transmit images of […]
3 Ways to Adapt Brand Voice for Today’s World
Businesses, from Fortune 500 to SMBs, have historically leaned on static, boilerplate guidelines for brand voice and customer communications, born out of a conscious effort to standardize and maintain consistency […]
Customer Experiences in a Digital World
Disruption creates opportunities to rethink the value we deliver to our customers and internal teams. COVID-19 has forced businesses to examine our relationship with customers and the experiences (CX) that surround the products and services that were once unshakable. More than ever, digital experiences (DX) and products are inextricably linked to the physical experiences we have every day. By rethinking the entire customer experience, we undercover opportunities to weave new value through digital products.