Last week, I attended a networking event put on by New York Women in Communications with other ladies from the New York office. The event was a Q&A with Hayley […]
Doing Black Friday Differently
There is no better example of our country’s crazy consumerism than Black Friday and in more recent years, Cyber Monday. I’m not here to comment on the folks who lined […]
Instagram, Brands and Women’s Empowerment
Amid our current revival of the fourth wave of feminism, we are seeing more and more women-run brands emerge, especially through Instagram campaigns and marketing. The following brands have taken […]
LinkedIn is Finally Testing an Events Tool
It is surprising that LinkedIn has not introduced this feature earlier, and for now, it is limited in functionality and location. A select group of users in New York and […]
Go Big or Go Home – How Halloween Marketing Can Impact Your Bottom Line
As we head into November with visions of candy corns dancing in our heads, there are a few key concepts to take away from brands who “showed up” for Halloween […]
Brands create expectations. Experiences reinforce them. (Part 1)
Think about the last time you came across a new or unfamiliar brand. Likely the flash of an unrecognizable logo, a billboard, a banner ad, or a storefront. You start […]
Leverage and Amplify Company Partnerships on Social Media
In the business-to-business space, the introduction of a new partnership can be an exciting and monumental moment for a company. It can mark a stride in a new direction or […]
Step up your Facebook Advertising with Facebook Pixel
Want to get the most out of your Facebook advertising budget and reach an audience tailor-made to your advertising objectives? Maybe it’s time you considered using Facebook pixel. Facebook defines […]
Everlane, Glossier, Away: What Millennial Brands are Doing Right
You may not have heard of them, but Millennials can’t get them out of their heads. Brands like Everlane, Glossier and Away are companies that sell different products to a […]
Know Your Audience: How Market Research Can Help You Know What to Say and Where to Say It
When I sit down with a new client, the conversation inevitably centers around a common question: What is the best way to reach my target customer? In technical terms, we […]