Threads for Brands: What You Need to Know
July 7, 2023 — Digital / Social
Our Channels team put together a brief to help brands navigate the sudden emergence of Threads by Instagram. Read on, and reach out if you’d like to discuss more. TLDR: Our recommendation for brands…
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Snapchat’s Enduring Influence: A Compelling Case for Brands’ Marketing Strategies
May 30, 2023 — Digital / Social
In the ever-evolving landscape of social media marketing, brands are constantly looking for innovative ways to engage with their target audience(s). While platforms like Instagram and TikTok have gain…
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Social Influencers are Back and Brands are Benefitting
May 12, 2023 — Digital / Social
Influencers have evolved significantly since they first entered our radar. Remember the early days when mommy bloggers led the way, sharing their content on tweet chats and starting the conversation o…
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QR Codes are Making a Comeback in Paid Media
February 21, 2023 — Digital / Social
QR codes, once thought to be outdated, are seeing a resurgence. “Pandemic-period” menus, scanned using our cell phone cameras, have generations of consumers using them more frequently. Paid media…
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Our Top 5 Commercials from the Big Game
February 14, 2023 — Digital / Social
Whether you were watching football, Rihanna or the commercials, Sunday night’s big game certainly had something for everyone this year. Kansas City Chiefs became the newest champions, pulling off a…
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Padilla POV: The Swift Rise of ChatGPT
February 8, 2023 — Digital / Social
ChatGPT, the AI-based language learning model developed by OpenAI, gained intense popularity virtually immediately following its launch on November 30, 2022. Within weeks, students were cheating on co…
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