Social media has changed the way we think about ourselves, our lives, our peers and our brands. Now, we’re seeing it seep into the American political landscape more than ever […]
3 Brands That Inspired Me on Social Media in 2018
2018 kicked off with major changes across the board to the core social media platforms. We saw long-term impacts from algorithm adjustments that changed everything from best practices on posting […]
Understanding Organic Search
We use the internet every day. But do we really understand how organic search works? (The short answer: not all of us, and not always well enough.) Tech companies were […]
Getting Started with Facebook Video Ads
You don’t have to blow your time and budget to create Facebook video ads that will outperform your static ads. With a little bit of know-how, Facebook Business Manager provides […]
The Impact of Meme Marketing
Last week, I attended a networking event put on by New York Women in Communications with other ladies from the New York office. The event was a Q&A with Hayley […]
Doing Black Friday Differently
There is no better example of our country’s crazy consumerism than Black Friday and in more recent years, Cyber Monday. I’m not here to comment on the folks who lined […]
Instagram, Brands and Women’s Empowerment
Amid our current revival of the fourth wave of feminism, we are seeing more and more women-run brands emerge, especially through Instagram campaigns and marketing. The following brands have taken […]
LinkedIn is Finally Testing an Events Tool
It is surprising that LinkedIn has not introduced this feature earlier, and for now, it is limited in functionality and location. A select group of users in New York and […]
Go Big or Go Home – How Halloween Marketing Can Impact Your Bottom Line
As we head into November with visions of candy corns dancing in our heads, there are a few key concepts to take away from brands who “showed up” for Halloween […]
Brands create expectations. Experiences reinforce them. (Part 1)
Think about the last time you came across a new or unfamiliar brand. Likely the flash of an unrecognizable logo, a billboard, a banner ad, or a storefront. You start […]