Having spent many years in agency Creative departments, managing projects and advertising campaigns from start to finish, the excitement of watching a concept grow (born from well-researched insights, of course) […]
Your Brand’s “Earprint”
We often talk about how your brand “shows up”. Well, fair to say that we mean that more figuratively than literally these days. The pandemic has shifted in-person engagements online […]
TikTok: Underrated or Overrated?
In case you’ve missed it, TikTok has been steadily taking over the social media world. According to Business of Apps, 689 million people around the world currently use TikTok monthly […]
Clubhouse: The Audio App Just Got a lot More Competition. Could This Be a New Marketing Strategy for Businesses?
As we are still amidst a global pandemic, change and innovation remain top-of-mind. In early 2020, lockdowns swept the world and our typical way of life came to a halt, […]
Cookie Concerns: Adjusting for Privacy in Paid Media
Cookies on a plate? An almost universally loved treat. Cookies on a website? The feelings are more complicated. For brands and marketers, it’s important to understand what these digital cookies […]
5 Factors to Consider When Taking a Stand On Social Issues
Never before in our history has corporate America faced such dramatic change. Not only has the pandemic turned the business landscape upside down, but now, corporate leaders find themselves wrestling […]
Super Bowl Ads vs. Social Media
Football fanatics look forward to Super Bowl Sunday for the competitive nature of the championship game and the good food it brings. But in recent years, the commercials have grown […]
Celebrating Black History Month (U.S. and Canada)
Black History Month is commemorated every February in the United States and Canada. Have you ever wondered why February? In 1926, a group led by Harvard-educated African American historian Carter […]
Social Media Strikes Again: This Time in the Stock Market
Recently, it has been the talk of the internet. GameStop this. AMC that. Have you invested? Do I buy stock? What does this have to do with me? Whether you’re […]
2021 – Brands as Agents of Change
2021 came in like a lion, but, with the inauguration behind us, there has come a collective sigh — a moment. In this moment, brands must invest time in setting […]