With Instagram’s announcement to test hiding like counts in the U.S. after previous test in seven countries, people are scrambling to predict the impact for brands and influencers. In the […]
A Guide to Holiday Social Campaigns
Here they come – the holidays. According to the National Retail Federation, Halloween spending alone reached $9 billion in 2018 and is expected to reach up to $8.8 billion this […]
The Complexity Of Being A Health Care Communicator
The cross-over effects of the PESO model and best practices for a multichannel approach to drive business results. Admit it: if you’re a health care communicator, you know that media […]
Picking the Right Resolution to Design Your Customer Experience
The most critical and stressful part of customer experience design is the very beginning: do you take a broad, high-level view or a narrow, focused view of the customer journey? […]
Why 2019 is the Best Time Ever for Digital Advocacy
Digital advocacy is the art and science of building grassroots movements for causes, ideas, and products online. While its roots and frequent application are political in nature, creating advocates is […]
Social Activism IRL
As UN Climate week begins, I wanted to write about this past Friday. What started as an idea from one person, spread online getting millions of people planning to come […]
Tips for Your 2020 Video Strategy from Social Media Week
Earlier in the year I shared some of the biggest key learnings and themes of Social Media Week 2019 in New York City. In case you missed it, you can […]
Mobile Marketing Tips To Reach The Modern Physician
Where’s your smart phone? On the table next to you? In your pocket? More likely than not, it’s in your hand right now. How else would you read this? We […]
It’s Not Dead: Influencer Marketing is Mainstream Now
My colleague, Ali Skahan, attended Social Media Week back in May and shared that one of the key takeaways was that influencer marketing has become block and tackle for many […]
Making Sure New Communication Technology Is The Right Technology For Your Medtech Company
Buyers (whether they are surgeons, procurement officers or distributors) are just like us: their time is in high demand, their attention span is ever-shortening, and they are hyper focused in […]