The countdown has begun. Google is forcing the rollout of its latest version of Google Analytics, GA4, and it’s a massive upgrade. With the GA4 upgrade comes a lot of […]
3 in 3: Newsletters, Prioritizing Reels, IG Creator Marketplace
Padilla stands at the intersection of people, culture and brands to bring you three stories that you can read in three minutes. 1. LinkedIn Launches Newsletters What’s Up: LinkedIn implemented newsletters […]
Twitter Just Became More Collaborative: Announcing CoTweets
Twitter recently announced a limited trial of a new feature on the platform: CoTweets. Simply put, CoTweets allows users to co-author a tweet (check out the image below). This feature […]
Twitter’s New Ownership – Padilla POV
Co-authored by Kim Foster, Padilla director, social media, channels. You’re probably aware by now that Elon Musk, the richest person in the world, has succeeded in his quest to purchase […]
Meta Doubles Down On Short-Form Video
Short-form videos are everywhere, largely thanks to the success of TikTok in recent years and everyone wants to be a player. It was only a matter of time before others […]
Should Your Brand Advertise On TikTok?
Everyone is well aware of the impact TikTok has had on the social media world. Not only has it quickly become one of the most powerful social media platforms, but […]
Key Instagram Learnings That Changed How I Approach Strategy
If there’s one thing everyone should know about social media, it’s that it’s constantly changing. As a result, it’s important for us to always keep a finger on the pulse […]
Celebrating Black History Month in 2022 (U.S. And Canada)
Black History Month is commemorated every February in the United States and Canada. Have you ever wondered why February? In 1926, a group led by Harvard-educated African American historian Carter […]
Joe Smith’s Brands to Watch 2022
In the world we live in, it feels ridiculous to try and predict what could be coming our way over the next twelve months. In the spirit of expecting the […]
Why Executive Positioning on Social Media Is a 2022 Communications Imperative
We all know our favorite brands and businesses — what they offer, what they stand for and how they project themselves to the world. But do we know the person […]