When the likes, retweets and video views run dry, what’s a brand to do? Many brands look to their influencers and their own engagement metrics to understand how its social […]
“Hidden” Influencers: Are Healthy Living Apps Rating Your Products?
Marketers partner with a variety of social media influencers to promote brands and increase exposure. However, a “hidden” influencer is on the rise: healthy living apps. These apps aim to […]
How Brands Can Support Pride All Year
The start of summer, the kickoff of festival season, and the start of the women’s World Cup – needless to say, June was a busy month and in the blink […]
4 Reasons To Choose Search Engine Marketing
Among the many marketing acronyms out there, SEM (search engine marketing) is one to remember for measurable business results. SEM is the practice of promoting your business online through paid […]
Why You Should Keep Your Eye on IGTV
By 2021, it is estimated that video will account for 78% of all mobile data traffic. IGTV is expected to play a role in that statistic, so it’s important for […]
Great Digital Experiences Take Work – and Luck
Fifteen years ago, building a website for a client was straightforward. It needed a great design, blog functionality, a contact page with a map, and some way to update content. […]
Why Social Media Marketers Love Lightweight Motion Content
In today’s social media landscape, quality content with paid support is essential. Video has proven to be one of the most engaging formats to connect with customers. But, many marketers […]
Authenticity & Influencers: The Big Takeaways from Social Media Week 2019
For those who aren’t familiar with Social Media Week, it’s a three-day social media and digital marketing conference in New York City. The sessions cover everything from content creation and […]
Google Algorithm (Understanding the Basics)
Did you know that Google updates its algorithm 500-600 times per year? It’s true! Roughly two to three times each day they change something about the way their Search algorithm […]
Three Tips for Updating your Social Media Video Strategy
When we work with our clients on their video strategies, we’re finding that they continue to focus on making minute and a half videos that tell the story of their […]