Coronavirus continues to disrupt life and has had a major impact on business travel, meetings and events. You may need to change your approach – not just due to current […]
Coronavirus: What Marketers Should Be Thinking About
The topic currently on everyone’s mind, (whether we like it or not) is Coronavirus. It might be the only thing that could overshadow politics in a U.S. presidential election year, […]
Increasing Challenges Delivering An Omnichannel Experience
Hootsuite released its annual global report showing that in 2020 we will likely pass the point where over half of the global population is on social media. We’ve already passed […]
6 Steps to Creating Better Social Media Content at Events
We all have seen the difference between the feeds of people who really “get” social media, and those who don’t. Their images seem to pop off the screen, you really […]
New Media For A New Generation
I’m not the target demo for the TikTok app, but I play one as a mom. Rarely does a day go by without my two teenage daughters showing me a […]
2 Free Influencer Tools I Discovered in 2019 & Can’t Live Without
Influencer marketing has become a vital component of most brands’ social media strategy, but when it comes to getting started, everyone seemingly experiences the same struggle – finding the right […]
How Brands can use Student-Athletes as Influencers
Yesterday, four teams were selected to compete in the College Football Playoff. Student-athletes from Louisiana State, Oklahoma, Ohio State and Clemson will have the chance to make their mark on […]
Finding Your Perfect Fit
The world of social media is never the same as it was the day before. Algorithms adjust, the platforms upgrade, and the people who have accounts also change, sometimes daily. […]
Five Things Brands Should Be Leveraging in Their Digital Strategies in 2020
A lot can happen within a year in the world of social media and digital platforms. As 2019 nears its end, we’ve taken learnings from the past year to provide […]
How Health Companies Can Make the Most of Their Owned Channels
When you log into your Amazon account, you experience one of the best owned channel experiences possible. Every item on display is specifically tailored to your preferences and buying patterns […]