The most critical and stressful part of customer experience design is the very beginning: do you take a broad, high-level view or a narrow, focused view of the customer journey? […]
Why 2019 is the Best Time Ever for Digital Advocacy
Digital advocacy is the art and science of building grassroots movements for causes, ideas, and products online. While its roots and frequent application are political in nature, creating advocates is […]
Social Activism IRL
As UN Climate week begins, I wanted to write about this past Friday. What started as an idea from one person, spread online getting millions of people planning to come […]
Tips for Your 2020 Video Strategy from Social Media Week
Earlier in the year I shared some of the biggest key learnings and themes of Social Media Week 2019 in New York City. In case you missed it, you can […]
Mobile Marketing Tips To Reach The Modern Physician
Where’s your smart phone? On the table next to you? In your pocket? More likely than not, it’s in your hand right now. How else would you read this? We […]
It’s Not Dead: Influencer Marketing is Mainstream Now
My colleague, Ali Skahan, attended Social Media Week back in May and shared that one of the key takeaways was that influencer marketing has become block and tackle for many […]
Making Sure New Communication Technology Is The Right Technology For Your Medtech Company
Buyers (whether they are surgeons, procurement officers or distributors) are just like us: their time is in high demand, their attention span is ever-shortening, and they are hyper focused in […]
Social Media Rules the World
With nearly 3 billion people using social media, it is no secret that it has changed the world. Prior to the launch of Facebook (2004), the average American’s day-to-day life […]
How the ’Gram Can Rev Up Your Social Media Marketing
Instagram continues to take social media by storm. In the U.S., there are more than 100 million users — that’s 32 percent of Americans. According to Instagram, 80 percent of […]
Is Your Brand Ready For “Demetrication?”
When the likes, retweets and video views run dry, what’s a brand to do? Many brands look to their influencers and their own engagement metrics to understand how its social […]