As we head into November with visions of candy corns dancing in our heads, there are a few key concepts to take away from brands who “showed up” for Halloween […]
Brands create expectations. Experiences reinforce them. (Part 1)
Think about the last time you came across a new or unfamiliar brand. Likely the flash of an unrecognizable logo, a billboard, a banner ad, or a storefront. You start […]
Leverage and Amplify Company Partnerships on Social Media
In the business-to-business space, the introduction of a new partnership can be an exciting and monumental moment for a company. It can mark a stride in a new direction or […]
Step up your Facebook Advertising with Facebook Pixel
Want to get the most out of your Facebook advertising budget and reach an audience tailor-made to your advertising objectives? Maybe it’s time you considered using Facebook pixel. Facebook defines […]
Everlane, Glossier, Away: What Millennial Brands are Doing Right
You may not have heard of them, but Millennials can’t get them out of their heads. Brands like Everlane, Glossier and Away are companies that sell different products to a […]
Know Your Audience: How Market Research Can Help You Know What to Say and Where to Say It
When I sit down with a new client, the conversation inevitably centers around a common question: What is the best way to reach my target customer? In technical terms, we […]
Rethinking Mobile Apps for Enterprises
There’s often a mindset that enterprise mobile applications should function — from a user experience viewpoint — differently than consumer applications. After all, enterprise apps serve a different purpose than […]
The New Influencers Brands Are Tapping Today
Time to toss away your old ideas of what you think an “influencer” should be. Pretty face, perfect posts, perfect life. Despite the fact that Instagram often leads to a […]
Influence and Tribalism on Social Media
A recent Pew study showed that only 14 percent of Americans changed their mind on a political or social issue in the past year because of something they saw on […]
Measuring Up: A “This, Not That” List for Social Media Metrics
With recent algorithm changes, bot clean-ups and paid advertising on social media, it can be a challenge to articulate campaign success. As social media managers, it may seem like an […]