In today’s social media landscape, quality content with paid support is essential. Video has proven to be one of the most engaging formats to connect with customers. But, many marketers […]
Authenticity & Influencers: The Big Takeaways from Social Media Week 2019
For those who aren’t familiar with Social Media Week, it’s a three-day social media and digital marketing conference in New York City. The sessions cover everything from content creation and […]
Google Algorithm (Understanding the Basics)
Did you know that Google updates its algorithm 500-600 times per year? It’s true! Roughly two to three times each day they change something about the way their Search algorithm […]
Three Tips for Updating your Social Media Video Strategy
When we work with our clients on their video strategies, we’re finding that they continue to focus on making minute and a half videos that tell the story of their […]
Facebook Advertising Best Practices: Automatic Placements
When creating advertising campaigns using Facebook Ads Manager, it’s important to understand the different optimizations, settings and features that Facebook offers in order to run efficient and effective ad campaigns. […]
Solving A Problem With Technology? Consider Design Sprints
How often have you used a mobile app or website and felt, “This should be much more intuitive! Why did they design it this way?!” Given the amount of time […]
How Did Brands Celebrate International Women’s Day on Instagram?
March is Women’s History Month and last week, on March 8th, we celebrated International Women’s Day. As we dive deeper into the fourth wave of feminism, especially in light of […]
Am I Doing This Right? Top 3 Social Advertising Mistakes to Avoid
It’s no secret that social media is quickly becoming a pay to play landscape. With organic reach dropping like a stone and constantly evolving algorithms, it’s no surprise that brands […]
Two Questions for B2B Brands on Social Media
As social media continues to dominate the digital realm, B2B companies are realizing the importance of having a strong social media presence. Yet many marketing managers are juggling several efforts […]
Winning the Facebook Ad Auction
Do you know how Facebook chooses when your ad is shown and the factors that play into your ad’s success in its Ad Auction? To ensure that a) Facebook monetizes […]