So you’ve been tasked with securing media for an upcoming event. It’s hard enough securing media coverage for clients, so it may seem like a daunting task to secure a […]
On Deadline with John Scally
Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]
On Deadline with Natalie Glaser
Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]
How Understanding Risk and Control Can Improve Your Relationships
By understanding risk-control tolerance and the nature of relationships, you can better meet their unspoken needs and expectations, building the trust needed for a successful partnership.
Is Holding a Press Conference Always a Good Idea?
Sometimes you have to explain to clients—not without some regret—that a press conference is not the ideal solution for their announcement. If the first image of a press conference that […]
Just What the Doctor Ordered – The Right Spokesperson
When a physician takes the Hippocratic Oath he or she promises to “do no harm.” Every hospital leader should be listening and learning. Rule Number One: Make sure your spokesperson […]
Crisis Response Starts at the Top
When working with newly-named chief executive officers, we often hear them wishing for a quiet, clean entry into their new role. But being challenged right at the onset can be […]
4 Reasons Why Desksides Are An Effective Media Tool For Food Brands
In the ever-changing media landscape, it’s critical for brands to adopt the PESO Model (Paid, Earned, Shared and Owned) as part of their overall communications strategy to ensure they are […]
How to Plan for the “Perfect” Media Day
A few months ago, we put together a two-day NYC media tour for one of our Minneapolis-based clients. The goal of their visit was to share with key travel and […]
On Deadline with Jack Satzinger
Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]