The global implications of COVID-19 – commonly known as coronavirus – appear to be changing literally by the hour. We thought it might be helpful to share what we’re seeing and […]
Tap These 5 Media Relations Trends In 2020
To kick off the new year, tap these top five trends from Padilla’s media relations experts to make your communication plans more effective all year long. 1) Listen up: We’re […]
Three Steps to Simplifying Your PR Writing
As PR professionals, we craft copy for clients daily. Bylines, white papers, media materials – these messages must be crisp, clear and concise. While everyone approaches writing with individualized flair, […]
On Deadline with Brian Ellis
Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]
The Importance Of Empathy During A Health Care Crisis
Like any other industry, health care organizations need to be ready for a crisis to happen at any moment. Its preparedness is particularly important because health care was built to […]
3 Tips for Crisis Planning
Crises happen. Whether it’s a natural disaster or one that has developed internally, a crisis can occur at any time on both a large or small scale. What separates those […]
Mom Jeans are Back, and so are Media Drops
Denim miniskirts, chokers and crop tops – those have all gone the way of Laguna Beach, right? Wrong, they’re back and here to stay awhile. Fashion is cyclical, and it […]
Crises Go Beyond Local Market Impact to Create Toxic Environment Affecting All Providers
Those of us who work in health care public relations, especially in the provider sector, are drawn to news of crises like moths to the proverbial flame – because crises […]
How to Secure High Quality Media for Your Next Event
So you’ve been tasked with securing media for an upcoming event. It’s hard enough securing media coverage for clients, so it may seem like a daunting task to secure a […]
On Deadline with John Scally
Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]