There is a well-known phenomenon in journalism that goes like this: Just as you are finishing an interview and packing up your things – notepad, camera, microphone – that’s when […]
I Disagree With You
You must admit, those four words can be pretty unsettling. The notion that someone might challenge our opinion, our position or our point of view can quicken our pulse and […]
When Breaking News Interrupts Your PR Plan: 4 Steps to Reset
Competing with a crisis is a no-win situation. It’s happened to about every company: you’re all set to roll out an exciting new product or make a big corporate announcement, […]
4 Key Takeaways On The Current State of the Media
The media has completely transformed in the last decade and the pandemic drastically accelerated this shift. From how news is produced, covered and consumed, to the way people feel, think […]
3 Tips To Capitalize On The Popularity Of Podcasts And Newsletters
Over the last year, readers have continued to look for new ways to engage with their favorite media. Between remote work and more time at home, people are searching for […]
5 Reasons Why Everyone On Your Communications Team Should Participate In Media Training
How do you feel when a reporter contacts you to see if someone at your organization can do a media interview? All too often, an interview request can stir up […]
Do Americans Trust the Media? Research Shows It’s Complicated
We’ve all seen the headlines – trust in the media is at a low point. According to Reuters Institute’s 2021 Digital News Report, only 29% of Americans say that they […]
Why Legacy Media Continue to Hold Top Online News Rankings Even As Readers Distrust Increases
The American media landscape has become an increasingly fragmented digital news environment. With news originating from a variety of sources – search engines, online media and social media platforms – it could be difficult for legacy media […]
Reporters Share Advice for Successful Storytelling
With COVID-19, social justice, diversity, and inclusion (D&I), and other hot topics governing coverage across trade and mainstream media, what are editors, reporters, and media gatekeepers looking for as they navigate through hundreds of pitches? Ayanna Alexander, social justice reporter at […]
Journalist Burnout and Its Effect on Public Relations
There have been a number of alarming stories lately about the burnout rate among journalists. While many of these stories focus on the physical and mental toll the COVID-19 pandemic […]