A client of ours, who has been one of the critical organizations providing disaster aid to victims of Hurricanes Harvey and Irma, recently posed a familiar question: how do we […]
Communications Lessons From Hurricane Harvey
As Florida now braces itself for Hurricane Irma only two weeks after Hurricane Harvey, those in Texas and Louisiana are just beginning the rebuilding process in the aftermath of a […]
3 Tips for Building Relationships with Freelancers
The traditional media landscape has decreased over the last few years and the trend shows no signs of slowing. In 2015, the number of journalists in the newspaper industry declined […]
Do These 6 Things Today to Spark a Digital Influencer Romance
If you Google “digital influencer strategy,” you’re going to find countless articles on why your brand should invest in an influencer strategy and the impact of influencer marketing on your […]
Journalism Isn’t Dead; It’s Engaging
At the end of 2016, I wrote a Buzz Bin post that detailed predictions for the media relations industry as well as suggestions for navigating it. In it, I referenced […]
5 tips for creating a successful online newsroom
With physical newsrooms shrinking and the need for engaging content growing, the time to transform your news site into a successful online newsroom is now. According to a recent survey, […]
Applying a Doctor’s Office Standard to Health Care Studies
Communication within the walls of a doctor’s office has improved greatly over the past 40 years. There was a time when women would awake from a breast biopsy to find […]
Padilla Crisis Experts Analyze the United Airlines Fiasco
United Airlines. When you hear those two words together what do you think? If you think of the news headlines when Chicago airport security officials forcefully dragged a man off the […]
Call them April Babies, Cause they Fools
It seems that the world has no idea how April Fools’ Day started. No joke. Many of us partake in holidays that we may not know the meaning behind, but […]
A Negative Trump Tweet About Your Company is an Eye Opener, Not a Crisis
President Trump’s address before the joint session of Congress this week is what most historians would consider to be a “normal” presidential communication opportunity. But as we have seen, Mr. […]