Unless you’ve been living under a rock, we all know that Starbucks shut down 8,000 stores in North America last week to conduct racial bias training among roughly 175,000 employees. […]
How To Pitch (and Develop a Personal Relationship With) Media
From past experience, reporters are much more inclined to answer you if they know you’re taking the time to personally pitch them. It can be a bit daunting to look […]
The State of Trust in Journalism: Guarded but Improving
Trust is like air to communicators and journalists. We live it and breathe it because we know that without it, nothing we do or say matters. Without trust, we can […]
Tips From a Former Editor on How To Be a Better PR Pro
My previous job as associate editor of Wine Enthusiast magazine provided integral perspective for my career at Padilla. Sure, working for a wine, spirits and lifestyle magazine helped hone my […]
Fact-Checking Tips When Live, On-Air
Recently, I had the opportunity to attend a live broadcast of an international radio news program. Guests and hosts alike arrived to the venue for the three-hour live discussion with […]
Punxsutawney, PA, We Have a Problem…
Not exactly a crisis, per se, but a problem nonetheless. We have a mole in our midst. Well, not actually a mole, more like a… oh, I can’t even say […]
Be a Social Media Survivor in 2018
Sticks and stones may break your bones. But words? They can demolish your business reputation in a New York minute, especially when amplified and multiplied by the social media megaphone. […]
Turn, Turn, Turn Toward a Changing News Media Landscape
As another year closes, I’ve got “Turn! Turn! Turn!” on the brain. The Byrds’ 60s classic is still relevant; for communicators, it’s been quite the season to “turn” within the […]
How to be an Effective Storyteller in Today’s News-Packed World
What’s your story? That’s where effective, compelling storytelling comes in. Being a great storyteller isn’t easy, especially when dodging deadlines and fielding daily tasks. But it doesn’t need to […]
Reputation Rx: How to Come Back Stronger After a Crisis
We all do it. We fail. We don’t want to fail — but we do. I conduct crisis trainings across the country and begin each session with a request: “Raise […]