How do you feel when a reporter contacts you to see if someone at your organization can do a media interview? All too often, an interview request can stir up […]
Do Americans Trust the Media? Research Shows It’s Complicated
We’ve all seen the headlines – trust in the media is at a low point. According to Reuters Institute’s 2021 Digital News Report, only 29% of Americans say that they […]
Why Legacy Media Continue to Hold Top Online News Rankings Even As Readers Distrust Increases
The American media landscape has become an increasingly fragmented digital news environment. With news originating from a variety of sources – search engines, online media and social media platforms – it could be difficult for legacy media […]
Reporters Share Advice for Successful Storytelling
With COVID-19, social justice, diversity, and inclusion (D&I), and other hot topics governing coverage across trade and mainstream media, what are editors, reporters, and media gatekeepers looking for as they navigate through hundreds of pitches? Ayanna Alexander, social justice reporter at […]
Journalist Burnout and Its Effect on Public Relations
There have been a number of alarming stories lately about the burnout rate among journalists. While many of these stories focus on the physical and mental toll the COVID-19 pandemic […]
5 Factors to Consider When Taking a Stand On Social Issues
Never before in our history has corporate America faced such dramatic change. Not only has the pandemic turned the business landscape upside down, but now, corporate leaders find themselves wrestling […]
Going Through the Crisis, Together
As much as we might wish it, crises aren’t always predictable. There are those that we can anticipate, for which thoughtful organizations have a regularly updated crisis management plan. There […]
D&I Initiatives: How To Determine When To Issue An Update
May 25, 2020 — the day George Floyd was killed — sparked an unprecedented level of support for the Black Lives Matter movement. Business, universities, healthcare organizations and more used […]
2021 – Brands as Agents of Change
2021 came in like a lion, but, with the inauguration behind us, there has come a collective sigh — a moment. In this moment, brands must invest time in setting […]
Navigating Deal Communications
Co-authored by Matt Sullivan Mergers, acquisitions, divestitures – these are some of the most challenging communication scenarios investor relations and corporate teams face. And even in the face of a […]