My previous job as associate editor of Wine Enthusiast magazine provided integral perspective for my career at Padilla. Sure, working for a wine, spirits and lifestyle magazine helped hone my […]
Fact-Checking Tips When Live, On-Air
Recently, I had the opportunity to attend a live broadcast of an international radio news program. Guests and hosts alike arrived to the venue for the three-hour live discussion with […]
Punxsutawney, PA, We Have a Problem…
Not exactly a crisis, per se, but a problem nonetheless. We have a mole in our midst. Well, not actually a mole, more like a… oh, I can’t even say […]
Be a Social Media Survivor in 2018
Sticks and stones may break your bones. But words? They can demolish your business reputation in a New York minute, especially when amplified and multiplied by the social media megaphone. […]
Turn, Turn, Turn Toward a Changing News Media Landscape
As another year closes, I’ve got “Turn! Turn! Turn!” on the brain. The Byrds’ 60s classic is still relevant; for communicators, it’s been quite the season to “turn” within the […]
How to be an Effective Storyteller in Today’s News-Packed World
What’s your story? That’s where effective, compelling storytelling comes in. Being a great storyteller isn’t easy, especially when dodging deadlines and fielding daily tasks. But it doesn’t need to […]
Reputation Rx: How to Come Back Stronger After a Crisis
We all do it. We fail. We don’t want to fail — but we do. I conduct crisis trainings across the country and begin each session with a request: “Raise […]
Getting the Most Out of Your Media Coverage
So you scored a really important piece of media coverage that includes all of your key messages and reaches the right audience. Congratulations! Now what? For many companies, that may […]
The Power of Authentic Listening
The first time I saw United Airlines CEO Oscar Munoz address a crowd was last March at the annual PRWeek awards in New York, where he was honored as the […]
The Question After the Storm: (How) Should Brands Communicate?
A client of ours, who has been one of the critical organizations providing disaster aid to victims of Hurricanes Harvey and Irma, recently posed a familiar question: how do we […]