Like any other industry, health care organizations need to be ready for a crisis to happen at any moment. Its preparedness is particularly important because health care was built to […]
3 Tips for Crisis Planning
Crises happen. Whether it’s a natural disaster or one that has developed internally, a crisis can occur at any time on both a large or small scale. What separates those […]
Mom Jeans are Back, and so are Media Drops
Denim miniskirts, chokers and crop tops – those have all gone the way of Laguna Beach, right? Wrong, they’re back and here to stay awhile. Fashion is cyclical, and it […]
Crises Go Beyond Local Market Impact to Create Toxic Environment Affecting All Providers
Those of us who work in health care public relations, especially in the provider sector, are drawn to news of crises like moths to the proverbial flame – because crises […]
How to Secure High Quality Media for Your Next Event
So you’ve been tasked with securing media for an upcoming event. It’s hard enough securing media coverage for clients, so it may seem like a daunting task to secure a […]
On Deadline with John Scally
Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]
On Deadline with Natalie Glaser
Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]
How Understanding Risk and Control Can Improve Your Relationships
By understanding risk-control tolerance and the nature of relationships, you can better meet their unspoken needs and expectations, building the trust needed for a successful partnership.
Is Holding a Press Conference Always a Good Idea?
Sometimes you have to explain to clients—not without some regret—that a press conference is not the ideal solution for their announcement. If the first image of a press conference that […]
Just What the Doctor Ordered – The Right Spokesperson
When a physician takes the Hippocratic Oath he or she promises to “do no harm.” Every hospital leader should be listening and learning. Rule Number One: Make sure your spokesperson […]