In the ever-changing media landscape, it’s critical for brands to adopt the PESO Model (Paid, Earned, Shared and Owned) as part of their overall communications strategy to ensure they are […]
How to Plan for the “Perfect” Media Day
A few months ago, we put together a two-day NYC media tour for one of our Minneapolis-based clients. The goal of their visit was to share with key travel and […]
On Deadline with Jack Satzinger
Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]
On Deadline with Rosalie Morton
Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]
On Deadline With Koury Wilson
Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]
On Deadline with Adam Kraft
Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]
Why It’s Important for Health Care Organizations to Prepare for a Crisis
Despite even the best planning, crises happen. So, it is important for health care organizations’ crisis policies and procedures to be prepared before the unexpected happens. In a world where […]
How to Properly (And Successfully) Pitch an Editor on Social Media
I recently got a “screen time” alert breaking down how many hours I spent on my phone in the past week. It calculated everything from how many times I picked […]
On Deadline with Leah Kondes
Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]
How to Survive Your Worst Food-Safety Nightmare
Co-written by Charles Breen. Bad news travels faster than a Salmonella outbreak on the 4th of July. That’s why when a food safety crisis hits, or any situation that challenges the safety or […]