Padilla’s Insights + Strategy and Digital/Social teams scanned the news media and social media conversations surrounding the COVID-19 pandemic to bring you the week’s noteworthy developments: Data-Driven Each day that […]
How To Conduct A Remote Broadcast Interview
A broadcast interview is a tremendous awareness-building opportunity. It provides broad reach to key audiences. It validates a company and its spokespeople as thought and market leaders. Often, these opportunities come with […]
Navigating COVID-19 Coverage (4.3.20)
Padilla’s Insights + Strategy and Digital/Social teams scanned the news media and social media conversations surrounding the COVID-19 pandemic to bring you the week’s noteworthy developments: When In Doubt, Think […]
Navigating COVID-19 Coverage
Padilla’s Insights + Strategy and Digital/Social teams scanned the news media and social media conversations surrounding the COVID-19 pandemic to bring you the week’s noteworthy developments: Be Proactive, Not Reactive […]
When an Employee Tests Positive for COVID-19
It’s happened. You have an employee who’s tested positive for COVID-19. What now? As COVID-19 continues its rapid global spread, the number of companies with impacted employees also continues to […]
Tips For Engaging With Media During COVID-19
As a reporter for nearly 20 years, I’ve covered my share of public health emergencies; from the HIV/AIDs epidemic, to SARs, anthrax and the resurgence of measles. While the COVID-19 […]
Rules Of Engagement In The Time Of COVID-19: A Brand’s Responsibilities
We’re navigating uncharted waters as the COVID-19 crisis evolves on an hourly basis. Much has been written about how brands have responded, from ethical acts of generosity (such as the […]
Coronavirus Communications – Important Considerations
The global implications of COVID-19 – commonly known as coronavirus – appear to be changing literally by the hour. We thought it might be helpful to share what we’re seeing and […]
Tap These 5 Media Relations Trends In 2020
To kick off the new year, tap these top five trends from Padilla’s media relations experts to make your communication plans more effective all year long. 1) Listen up: We’re […]
Three Steps to Simplifying Your PR Writing
As PR professionals, we craft copy for clients daily. Bylines, white papers, media materials – these messages must be crisp, clear and concise. While everyone approaches writing with individualized flair, […]