Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]
No Cheering in the Press Box
There are few things in life I enjoy more than cheering on one of my favorite teams or athletes. Whether it be watching a game on television with friends or […]
On Deadline with Andrew Hoover
Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]
You Asked an Editor to Grab Coffee. They Agreed. Now What?
We live in an age where we mostly communicate with each other through screens: double tap to like a picture, text a friend back who just called you to catch […]
Weathering the Effects of a Natural Disaster
Hurricanes, earthquakes, volcano eruptions and more. Words we never want to hear, but know all too well, it’s not if but rather when because natural disasters are inevitable. The U.S. […]
Starbucks Response and Racial Bias Training Approach – Yay, Nay or OK?
Unless you’ve been living under a rock, we all know that Starbucks shut down 8,000 stores in North America last week to conduct racial bias training among roughly 175,000 employees. […]
How To Pitch (and Develop a Personal Relationship With) Media
From past experience, reporters are much more inclined to answer you if they know you’re taking the time to personally pitch them. It can be a bit daunting to look […]
The State of Trust in Journalism: Guarded but Improving
Trust is like air to communicators and journalists. We live it and breathe it because we know that without it, nothing we do or say matters. Without trust, we can […]
Tips From a Former Editor on How To Be a Better PR Pro
My previous job as associate editor of Wine Enthusiast magazine provided integral perspective for my career at Padilla. Sure, working for a wine, spirits and lifestyle magazine helped hone my […]
Fact-Checking Tips When Live, On-Air
Recently, I had the opportunity to attend a live broadcast of an international radio news program. Guests and hosts alike arrived to the venue for the three-hour live discussion with […]