Trying to reach Gen Z and millennials? Well, it’s time to talk influencer marketing. Afterall, Gen Z is 40% more likely to follow actors than brands they like on social […]
The Age Of Influence
What first comes to mind when you hear the word influencer? Is it a blogger, someone with a big following on Instagram or a celebrity with a major influence on […]
5 in 5: Google Self-Destructing, E-Sports, Melinda Gates, Smart Jeans, Speedy Texting
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Google […]
Artificial Intelligence: 5 Ways Hospital Communicators Should Be Using It
Artificial Intelligence (AI) is being touted as a solution to just about everything. We’re seeing its use in hospitals on the clinical side, but what is the promise for hospital […]
The Workplace Word: Employees Take a Stand, Minternships and the Demand for Flexibility
Every month, we’re highlighting stories, trends and tips related to employee engagement and workplace culture that organizations should be keeping top-of-mind in order to engage, retain and recruit top talent. […]
5 in 5: Wage Game, Sound Immersion, The “Golden Age”, User Input, Bathroom Culture
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Wage […]
3 Questions You Should Ask Before Making a Major Content Strategy Change
Whether you are gearing up for a new business pitch or looking to give your communication or marketing team helpful guidance, taking a deep dive into your content mix is […]
Tips for Your 2020 Video Strategy from Social Media Week
Earlier in the year I shared some of the biggest key learnings and themes of Social Media Week 2019 in New York City. In case you missed it, you can […]
5 in 5: Cheetos, KFC, United Airlines, Savage x Fenty, Alexa
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Flaming Haute […]
Social Activism and Employees: Where Walmart Got It Right
Should companies take a public stand on social issues? That’s a good question. Conventional wisdom says companies should think long and hard before putting a stake in the ground on […]