As a dietitian, I am asked almost daily about whether a certain food is “bad,” or for tips to help folks achieve quick and unrealistic weight loss. When I first […]
10 Ways to Maximize Your Return on Events
Events require a big investment from your marketing budget. You’re already there, so why not make the most of it? When exhibiting at an event, here are ten ways to […]
It’s Time to Reinvent Travel Loyalty Programs
The long-anticipated announcement of Southwest Airlines’ new service to Hawaii and the recent launch of Marriott’s Bonvoy has travel brand loyalty on my mind. A handful of the airline’s newest […]
5 in 5: Picture Day, streetwear, hot sauce, public transit, Modelland
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Ready […]
5 in 5: Superbowl coverage, not a Superbowl ad, not a Superbowl ad, Superbowl ads and not a Superbowl ad
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Brevity […]
The 2019 Trend Report: Food and Nutrition
Co-Written by Lindsay MacNab, M.S., R.D. and Becka Palmquist. The Insider Scoop: The Hottest Food Trends Projected for 2019 2018 marked the year of avocado and “elevated” toast, the keto diet, […]
5 in 5: the milkman, American Eagle, iSpy, thrift stores, metrics
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Refillable […]
Communicating Along the Regulatory Runway
FDA approval is a big deal, but if it’s the only regulatory milestone you’re sharing with your audience, you’re missing key opportunities to build receptivity and awareness in preparation for […]
Beyond the Desk: Driving Well-Being and Productivity in the Workplace
Employee engagement – it’s a simple phrase that’s anything but simple to define. It seems like every day there’s a new article identifying “the most important element” for engaging employees […]
5 in 5: Skittles, an egg, memes, streaming services, digital listening parties
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. For […]