Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Personalized […]
#MeToo and Marketing – Look Before You Leap
Lean in. Unconscious bias. Women’s empowerment. Gender pay gap. Cultural conversations related to the female experience were bubbling for years before the Weinstein story broke, and have only intensified alongside […]
Surprising…Guess who Influences Your Wine Drinking Habits?
I’m not going to pretend that the wine choices out there aren’t overwhelming. They are! There are a million different wines to choose from and I still feel overwhelmed walking […]
Starbucks Response and Racial Bias Training Approach – Yay, Nay or OK?
Unless you’ve been living under a rock, we all know that Starbucks shut down 8,000 stores in North America last week to conduct racial bias training among roughly 175,000 employees. […]
How Companies are Being Uniquely Socially Responsible, and Why Millennials are Backing Them
Co-written by Risa Klein Successful companies are focusing on more than their product features and price to position their brand favorably among a new generation of socially-conscious buyers. As social […]
How to Present Your Product Like a Pro: Best Practices for Wine & Spirits Desksides
As anyone who has pitched deskside meetings knows all too well, securing the right one-on-ones for clients is no simple feat – and worthy of a post in its own […]
Establishing the Right Connections to Fuel Success for Health Associations
If only one person had a phone, would it be valuable? Hardly – who could you call? The technology only became more valuable as it was popularized. The strength of […]
Breaking Down Complex Communications for the C-Suite
PR pros’ role has never been more critical. Important goals and initiatives will succeed if they are clearly understood and widely appreciated, and we make that happen. It’s a complex […]
The Evolving Role of Data and Technology in our Lives
Five months into 2018 and think pieces on “breaking up with your smartphone” are starting to feel a little cliché. At the same time, we also seem to be at […]
Defining Transparency in Personal Care
Our team recently attended a Cosmetic Executive Women (CEW) event titled The Institutionless Consumer. Foreboding, right? It depends on your glass-half-empty/half-full ideology as a marketer. To me, the underlying theme […]