Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Alexa, […]
Balancing Social Activism in the Workplace
Social activists. We all know one: the friend or relative whose apparent job it is to take a deep dive into social issues, develop a viewpoint and then work to […]
AOC & The Changing Role of Social Media in Politics
Social media has changed the way we think about ourselves, our lives, our peers and our brands. Now, we’re seeing it seep into the American political landscape more than ever […]
5 in 5: break-ups, emotional cues, canine units, interactive episodes, fan fodder
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Hey […]
Lights, Camera, Tweet: Social Media’s Impact on Hollywood’s Top Hits
With Sunday night’s Golden Globes, 2019 awards season has officially kicked off. For me, awards season is my playoff season and The Oscars is my Super Bowl. From the fashion […]
Understanding Organic Search
We use the internet every day. But do we really understand how organic search works? (The short answer: not all of us, and not always well enough.) Tech companies were […]
5 in 5: Holiday Edition
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Fried […]
Is Engagement Enough?
Fulfillment matters to employees. Employee engagement is critical to a company’s financial success, to attracting and retaining talent, and to building a strong culture. Duh. People, including us, have been […]
5 in 5: holiday tunes, cinnamon rolls, ice skating, sharing for good, boy bands
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Cold […]
Use Research to Avoid These 3 New Product Pitfalls
Each year, roughly 80 percent of new products entering the market fail. How can this number be so high? And what can you do to prevent failure? At SMS Research […]