If there’s anything we’ve learned from the last few years, it’s that even the best-laid plans can become completely irrelevant in the blink of an eye. How many trips, conferences, […]
Q&A with Twin Cities PR BIPOC Career Explorer Students
Twin Cities PR BIPOC Career Explorer is a very long title for a program, but it’s one that’s doing some heavy lifting in terms of recruiting students of color into […]
Padilla DE+I Collective: Q&A With Culinary Dietitian Sherene Chou
The murder of George Floyd in Minneapolis two years ago raised awareness of the urgent need for greater diversity, equity and inclusion (DE+I) initiatives. These calls were particularly strong within […]
Twitter’s New Ownership – Padilla POV
Co-authored by Kim Foster, Padilla director, social media, channels. You’re probably aware by now that Elon Musk, the richest person in the world, has succeeded in his quest to purchase […]
Padilla DE+I Collective: Q&A with Indigenous Leader Chad Poitra
The murder of George Floyd in Minneapolis two years ago raised awareness of the urgent need for greater diversity, equity and inclusion (DE+I) initiatives. These calls were particularly strong within […]
The Workplace Word: Is Your Company Prepared for the Return to Office?
As we each packed up our belongings and prepared to work from home at the start of the pandemic, I remember thinking: we’ll be back in the office in a […]
PR In 2022: The Era Of Performance Communications
2022 is shaping up to be a pivotal year for businesses who endured the pandemic and the economic and social-driven challenges of the past two years. Volatility still grips much […]
The Continued E-Commerce Evolution
There’s no doubt that consumers’ food-buying behavior is fundamentally and permanently changed. E-commerce growth continues to eclipse in-store. But the evolution isn’t nearly complete—and eliminating the middleman is the next […]
Building Trust Is A Two-Way Street
“The glue that holds all relationships together – including the relationship between the leader and the led – is trust, and trust is based on integrity.” Brian Tracy Build Trust, one of Padilla’s […]
When Breaking News Interrupts Your PR Plan: 4 Steps to Reset
Competing with a crisis is a no-win situation. It’s happened to about every company: you’re all set to roll out an exciting new product or make a big corporate announcement, […]