There is a lot of talk about how predictive models drive marketing decisions. Clients are now asking for agencies to “predict” the channels that will drive the majority of new […]
The Workplace Word: How to Support Employees through the COVID-19 Crisis
Every month, we’re highlighting stories, trends and tips related to employee engagement and workplace culture that organizations should be keeping top-of-mind in order to engage, retain and recruit top talent. […]
5 In 5: Google Doodle, Library Books, Virtual Concerts, Cocktails To-Go, Pokémon Go
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Google […]
How to Build a Social Media Editorial Calendar For Your Food or Beverage Brand
Having a successful social media presence for your food or beverage brand is about a lot more than simply posting clever content. You need to have a strategy and build […]
Rules Of Engagement In The Time Of COVID-19: A Brand’s Responsibilities
We’re navigating uncharted waters as the COVID-19 crisis evolves on an hourly basis. Much has been written about how brands have responded, from ethical acts of generosity (such as the […]
Keeping Up with the Coronavirus (and Keeping Calm)
The rise of social media has allowed us to stay on top of all the latest news from the Kardashians and K-Pop, to Coronavirus. During these times reminiscent of the […]
2020 Top Trends: Being in Flux
Trends and predictions are everywhere. While we appreciate trends, we might respond with an eye-roll when we hear the word since they are predominately superficial and not really rooted in […]
How Food Ingredients Garner Celebrity Status
As in the world of celebrities, food ingredients garner “celebrity status” on menus in what seems like an overnight transformation. Avocados, kale, cauliflower – a few “celebrity foods” that every […]
The Workplace Word: Work-Life Synergy, Who Owns Culture and How to Communicate Change
Every month, we’re highlighting stories, trends and tips related to employee engagement and workplace culture that organizations should be keeping top-of-mind in order to engage, retain and recruit top talent. […]
New Content from The Cookery
At Padilla, our in-house culinary studio has evolved into a space where attention to detail in recipe development meets photography and video creation to capture the content consumers hunger for. The studio, based out of our New York office, is more […]