Breaking up is hard to do. However, in this case, I found it was necessary. You see, like many of you, I have fallen on the hamster wheel of the […]
Consumer Purchasing Behavior Influenced by a Complex Set of Forces
Going to the grocery store might sound like a simple task, but the reality is that multiple societal factors influence what you put in your cart. You might have received […]
The Pain of B2B Marketing & Communications
Twenty-five years ago, I was in my first year as a young, institutional bond trader. My aspiration? Make the big bucks like many of the firm’s elders around me were […]
All Attributes are NOT Created Equal
For the most part, consumers know what they find valuable. When you shop for a product, as a consumer, you can articulate what benefits you want and costs you are […]
Amid the Chaos, You Must De-Couple to Understand
Welcome to the newly redesigned Padilla Buzz Bin! I’m continually impressed by the diverse and compelling insights that my colleagues contribute to this site. It’s a great testament to the […]
Leading with Courage
Leading with courage in today’s unsettled environment is not for the faint of heart. Whether you identify as alt-left or-right, gay or straight, Republican or Democrat communicating your point of […]
The Legal Grass is Always Greener
Look, 2016 was a weird year. And, as if the universe wanted to prolong our agony, it was actually 1 second longer than usual. From Brexit to clowns lurking in […]
What’s Hot In Nutrition: As Seen At SNEB’s Annual Conference
Co-authored by Erin DeSimone, MS, RD, LDN, FAND, a senior vice president and group lead at FoodMinds in Chicago, and Laurie Hainley, RD, an account executive at FoodMinds in Washington, […]
3 Tips for Building Relationships with Freelancers
The traditional media landscape has decreased over the last few years and the trend shows no signs of slowing. In 2015, the number of journalists in the newspaper industry declined […]
5 Ways to Heat Up Your Brand’s Instagram Engagement This Summer
These days, people don’t take a summer vacation from social, Instagram especially. Often the opposite is sad, but true in the days of constant connectivity and curation. Have you seen […]