Project managers are often regarded as task managers that are sticklers for scope, schedule and budget. A lesser known, but essential, role they also play is that of facilitators. Facilitation […]
Will Football Streaming Outpace Radio? A Sports Marketer’s Prediction
Last night, the Denver Broncos defeated the Atlanta Falcons in the annual Hall of Fame Game, with this kickoff there is a pro or college football game every week from […]
How the ’Gram Can Rev Up Your Social Media Marketing
Instagram continues to take social media by storm. In the U.S., there are more than 100 million users — that’s 32 percent of Americans. According to Instagram, 80 percent of […]
The Workplace Word: Inclusivity, the Open Office Debate and the Need for Manager Training
Every month, we’re highlighting stories, trends and tips related to employee engagement and workplace culture that organizations should be keeping top-of-mind in order to engage, retain and recruit top talent. […]
Why Employee Ethics Training Should Not Be An Annual Checkup
This post is adapted from the Ethical Voices podcast interview with Padilla president Matt Kucharski. What type of training do you give your employees to help them develop their ethical […]
Is Your Brand Ready For “Demetrication?”
When the likes, retweets and video views run dry, what’s a brand to do? Many brands look to their influencers and their own engagement metrics to understand how its social […]
Could AI Improve Your “Human” Experience?
Truth be told, customer experiences today are often fleeting and forgettable – typically targeted on the moment of transaction and lacking in any lasting impression. As marketers, we understand the […]
How to Deal With Unethical Client Behavior
This post is adapted from the Ethical Voices podcast interview with Padilla president Matt Kucharski. What are some of your techniques for working through a situation where you have an […]
3 Tips for Turning Complex Content Into Easy Reading
We can fall into a lot of different traps when we write about complex subjects. We can explain too much and include too many details. We can use unnatural language […]
3 Ways to Work Through Client Conflicts
This post is adapted from the Ethical Voices podcast interview with Padilla president Matt Kucharski. How do you work through that type of situation [conflicting clients or conflicting client prospects]? […]