In case you’ve missed it, TikTok has been steadily taking over the social media world. According to Business of Apps, 689 million people around the world currently use TikTok monthly […]
3 Potential Product Launch Pitfalls
Most marketing professionals can recount at least one new idea that their company thought was going to be a big success – but ended up being an unmitigated failure. In […]
Journalist Burnout and Its Effect on Public Relations
There have been a number of alarming stories lately about the burnout rate among journalists. While many of these stories focus on the physical and mental toll the COVID-19 pandemic […]
Misses, Hits and Optimism for What’s Next
In the June 2020 issue of O’Dwyer’s, my colleagues at Padilla and I laid out six predictions that we believed would come to bear once we emerged from the COVID-19 […]
Why Social Capitalism Is Future of Business & Brand Health
Trust in institutions is at an all-time low. While businesses tend to fare better than Governments, NGOs and Media, their trust, too, is incredibly fragile. Enter social capitalism. This fragility stems from […]
5 In 5: Sew Bros, Mother’s Day Opt-out, Style Tribes, Golden Globes Backlash, Modified Mosquitoes
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. Sew Bros […]
Clubhouse: The Audio App Just Got a lot More Competition. Could This Be a New Marketing Strategy for Businesses?
As we are still amidst a global pandemic, change and innovation remain top-of-mind. In early 2020, lockdowns swept the world and our typical way of life came to a halt, […]
Cookie Concerns: Adjusting for Privacy in Paid Media
Cookies on a plate? An almost universally loved treat. Cookies on a website? The feelings are more complicated. For brands and marketers, it’s important to understand what these digital cookies […]
Making the Grade: Commit to Change
I haven’t thought about grades in a long time. Precisely since about May 2009. But as we approach May 2021, it’s time that everyone in the marketing and communications world […]
Reading the Cannabis Leaves: Trends and Predictions in CBD
Curious about cannabis? You’re not the only one. In particular, products containing cannabidiol (CBD), the compound derived from the cannabis plant, have swelled in popularity across consumer segments in the […]