As communication professionals, we often get asked the following questions: Is internal communications the same thing as employee engagement? How does internal communications impact business success/results? With so many different […]
5 Ways of Designing Better Customer Experiences
We all engage with brands in search of value. But for any brand, pinpointing and delivering on the value customers seek, and doing it consistently, can be daunting – customer needs […]
The Power of Multi-Agency Partnerships
It’s not uncommon these days to bring multiple agencies together on a single assignment. But that wasn’t always the case, or if it was, it usually came with silos and […]
5 In 5: Chipotle Cuffing Menu, Gap Khakis, Free Thanksgiving Dinner, Hefty Party Parkas, Ugly Sweater Snacks
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Chipotle […]
Happy COVID Thanksgiving
With the CDC guidelines in place, Thanksgiving is going to look a lot different this year. My celebration will only consist of our nuclear family. No trips and no visitors […]
Building Technology Thought Leaders, One Brand At A Time
Innovation has been described as a business strategy, a brand value, even an organizational characteristic. It implies continuous ideation, creativity and execution based on an ability to understand and meet […]
The Ripple Effect: A Focus on Mental Health
The impact of the COVID-19 pandemic is having a ripple effect across all areas of the healthcare industry — and more changes are expected. To help navigate the short, medium […]
Monthly Monitor: Happy Hol-NO-days?
There’s a lot of talk about what “normal” looks like these days. People refer to “the new normal” and “the next normal” as if we might wake up one day […]
Election Day (i.e.., week or month) and the Food & Beverage Companies Helping Us Cope
It’s 9:36 a.m. on Election Day, and I’m sitting down in my home office to write an article that will hopefully add value for food and beverage marketers, but I […]
The Workplace Word: How to Navigate Your Employees’ Political Expressions
Oh, 2020. Thanks to a world-wide pandemic, clashes over racial injustice, economic struggles and more, it’s become one of the most politically charged election years in decades. Yet somehow we […]