Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. “Dreamhouse” […]
From Divisiveness Comes Togetherness
Remember what it was like to read the day’s headlines without experiencing a surge of shock, shame or rage? Me neither. It must have been so … inspiring. That sense […]
Target Acquired: How to Reach the Right B2B Audience with LinkedIn Advertising
Many people use social media as a purely recreational way to connect with people they know and, let’s face it, pass time. As any good marketer knows, Facebook, Twitter and […]
5 in 5: shoppable television, @Shakespeare, rides to the polls, unforgettable fonts, demanding digital detox
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. The Truman […]
Recruiting and Retaining Employees in a Competitive Market
The U.S. Labor Department recently announced that the unemployment rate is the lowest it’s been since 1969. If you do the math, that’s nearly five decades! To put things in […]
On Deadline with Leah Kondes
Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]
5 Tips for Pitching Food Media
With newsrooms shrinking over the last decade, generating earned media for food brands in today’s media landscape can be a challenge. Therefore it’s important to be strategic when executing media […]
5 in 5: coffee for data, digital bartender, choose your own adventure, Amazon in retail, a national game of hide and seek
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. No […]
Know Your Audience: How Market Research Can Help You Know What to Say and Where to Say It
When I sit down with a new client, the conversation inevitably centers around a common question: What is the best way to reach my target customer? In technical terms, we […]
5 in 5: musical DNA, voting in jeans, dropping dieting, NFL commentary, staying in
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. The […]