Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Snack […]
Discerning Fact from Fiction in the Face of COVID
“Your COVID-19 test is positive.” Despite my best efforts, I finally heard the words we all have dreaded in late December. When I went to CVS for a rapid test, […]
Going Through the Crisis, Together
As much as we might wish it, crises aren’t always predictable. There are those that we can anticipate, for which thoughtful organizations have a regularly updated crisis management plan. There […]
Seven Ways to Make the Most of a Virtual Performance Review
For many of us, it’s that time of year again – the time where supervisors and employees sit down to go through the annual performance review process. (Ideally, however, you […]
The Marketing Genius That is the “Everything Bagel”
We’re a month into 2021 and it’s clear that the “Everything Bagel” phenomena is here to stay. In fact, it’s hard to imagine any phenomena in the food space quite […]
Joe Smith’s Brands to Watch 2021
After the year that was, we found ourselves among the many prognosticators who had to throw most of our 2020 predictions out the window. Crises emerged, discussions evolved, and markets shifted. While […]
Super Bowl Ads vs. Social Media
Football fanatics look forward to Super Bowl Sunday for the competitive nature of the championship game and the good food it brings. But in recent years, the commercials have grown […]
Company Culture is a Marathon, Not a Sprint
Although vaccines are rolling out across the country, COVID-19 variants also are showing up, which means many companies will continue to delay a return to the office. As a result, […]
2021 – Brands as Agents of Change
2021 came in like a lion, but, with the inauguration behind us, there has come a collective sigh — a moment. In this moment, brands must invest time in setting […]
2020 Food and Beverage Marketing Hall of Fame (and Shame)
No one needs to tell us that 2020 was a year like no other. Not only did it affect life as we knew it, but it also affected virtually every […]