Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Cold […]
Use Research to Avoid These 3 New Product Pitfalls
Each year, roughly 80 percent of new products entering the market fail. How can this number be so high? And what can you do to prevent failure? At SMS Research […]
5 in 5: digital courtesy, snowball fights, designing for brain waves, magical commutes, invisible language lines
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. Hey […]
3 Bold Moves in Food Launches
Launching a food product in today’s marketplace isn’t what it used to be. You must admit: life was simpler when R&D drove the decision-making process. They’d make the call on […]
Travel Deal Tuesday: The New Post-Thanksgiving Sale
Black Friday. Check. Cyber Monday. Check. Travel [Deal] Tuesday. What? Yep, you read that right. While most brands are pulling out all the stops to generate sales the Friday and […]
5 in 5: houseplants, sitters, Buzzfeed, verified spaces, Big Mouth Billy Bass
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. The […]
On Deadline with Rosalie Morton
Padilla’s Media Relations Consultants represent a group of agency professionals who are delivering top media relations strategies and placements for our clients. This team invests time and expertise to build […]
4 Tips to Keep Employees Engaged During the Distracting Holiday Season
The holidays are a unique time of year. For some businesses, things slow down as the year end nears, and budgets and projects wrap up. For others, things ramp up […]
5 in 5: deodorant, airline activations, romancing the product placement, main street, Crocs
Each week, Padilla’s Insights + Strategy team stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. 1. AI […]
The Midterm Elections – A Retrospective of Influence and Rhetoric
Election Day was Tuesday, Democrats took the house, Republicans gained seats in the Senate and we likely hit a historic number of voters for this year’s midterm election. People across […]