Padilla stands at the intersection of people, culture and brands to bring you five stories that you can read in five minutes. This week, the Food + Beverage team rounds […]
Why Workplace Management Software Should Talk Purpose Over Product – Especially Post COVID
COVID-19 and the rapid and widespread shift to distributed work teams created an incredible moment for workplace management software – and the interest in this space continues to grow. As […]
The 14-letter word that is really making headlines
When it comes to marketing buzzwords of the day, sustainability has, well, staying power. But it’s about much more than just protecting the planet. The Minneapolis/St. Paul Business Journal held […]
Padilla Welcomes SHIFT To Its Family of Brands
Across seven offices and many work-from-home setups, Padilla team members and SHIFTers alike are anxiously awaiting the formal addition of SHIFT to Padilla’s roster of operating brands. As we count […]
Do Americans Trust the Media? Research Shows It’s Complicated
We’ve all seen the headlines – trust in the media is at a low point. According to Reuters Institute’s 2021 Digital News Report, only 29% of Americans say that they […]
3 Takeaways From The Viral TikTok Brand Moment of Emily Zugay
A tale of TikTok marketing strategy… Recently, TikTok creator Emily Zugay pretty much broke the internet by critiquing and redesigning iconic brand logos such as Starbucks, Apple and H&R Block, reworking them to introduce […]
The Workplace Word: 4 Ways to Fight “The Great Resignation”
If your organization has been struggling to attract and retain employees since the pandemic started, you’re not alone: 4.3 million workers quit their jobs in August, making it the fifth […]
When Altruism Meets Pragmatism, Social Impact Ignites
Increasingly, companies and brands are finding that in the minds of their customers, employees, communities and investors, simply “doing good” is no longer good enough. Stakeholders want and expect the […]
Control-Based vs. Risk-Taking Buyers: How Understanding Both Can Boost Your Marketing Efforts
One of the most common drivers of any purchase decision is the relationship between what a person is willing to give up in exchange for what a person is going […]
Should Your Brand be on TikTok?
What do Fleetwood Mac’s song Dreams, whipped coffee, sea shanty singalongs, and a feta-cheese pasta recipe have in common? They were all discovered (or rediscovered) by millions in the last few months—all thanks to TikTok, the […]