How to write copy that’s friendly to users and search engines. A website’s copy has a huge influence on how a site ranks in Google. The most strategically planned out […]
3 Types of Keywords Needed for Successful SEO and SEM
When trying to create content that’s friendly to both organic search and paid search it’s important that your digital strategy utilizes keywords from these three main buckets below. Each type […]
Technology and the Fine Line between Hospitality and Creepy
With Big Data comes big responsibility. I’m not here to warn you that Facebook will steal your underpants if you don’t post this in your timeline (although John Oliver isn’t […]
6 Search Engine Facts that Make the Case for SEO
You and your client may be on the fence about allocating marketing or PR dollars towards a search engine friendly website and content. If that’s the case and you want […]
A Content Marketing Strategy that Works (E-Book)
What was the first thing you did before making your last big purchase? If you’re like most Americans (around 70 percent according to SiriusDecisions), you opened a web browser. No […]
Mobile-Friendly Websites Will Now Rank Better In Mobile Search
It’s official, Google announced last week that they will be updating their mobile search algorithm to include “mobile friendliness” as a ranking signal. From Google: Starting April 21, we will […]
How basic on-site optimization can lead to big SEO rewards
In the fall of 2014 we pursued some minor site updates for our North Carolina Sweet Potato client in an effort to help enhance their visibility in Google. With Thanksgiving […]
PR Pros, 5 Tips on how to be an awesome asset to your SEM team
Links back to a website are still one of the most important ranking factors to Google’s algorithm. Even with the emergence of social media and all of the updates, changes […]
How to Predict the ROI of Organic SEO in 3 Easy Steps
SEO as a digital marketing tactic has continually had one of the highest ROI’s when compared to other digital tactics (left chart) year over year. The data driven nature of […]
Blogger Beware, Google Might Be After Guest Posts
Let’s face it, we love guest blogging. From a PR & SEO standpoint to the blog owner side it’s a win-win with a guest blog post. The blog owner gets […]