A few years ago, by sheer volume alone, we became the #1 wine consuming nation in the world. Though this was due to the size of our population (not per […]
Making Wine Trade Shows and Event Sponsorships Work for You (Part 2)
The other day a friend asked me to review a sponsorship proposal he drafted, geared towards a big- name spirits brand. He undoubtedly regretted this, as it earned him a semi-rant […]
BBQ & Brews: Your Pairing Guide for National Barbecue Month
Mmmmmmm, can you smell it? There’s nothing quite like the savory aroma of food being cooked over a fire. Whenever someone in my neighborhood is cooking out, I immediately want […]
La Cité du Vin – An interactive wine museum like no other
During my travels around the storied Bordeaux wine region last week, I had the opportunity to visit La Cité du Vin, a new wine museum that opened last year in the […]
What Booze Marketers Should Know About the Mindfulness Movement
When in 2012 one of UVA’s most illustrious donors, Paul Tudor Jones, announced a $12 million gift to establish a Contemplative Sciences Center to foster “modern applications of contemplative thought,” […]
Making Trade Shows and Event Sponsorships Work for You (Part 1)
If you’ve worked in wine & spirits for more than 90 days, you’ve probably noticed there’s a lot of plonk out there when it comes to events, “food and wine […]
Angostura Bitters from the Sun-Soaked Islands of Trinidad and Tobago
I just came back from a pre-carnival trip to Trinidad & Tobago (T&T). Loved it. It has been exactly twelve years since we last visited. The twin islands are a […]
Building Relationships With the Wine Trade
Don’t be fooled by the simple title, it’s a lot harder than it sounds. The other day, a colleague who typically doesn’t work on our booze business helped us […]
Why Strong Brands Will Win the Wine Game
Millennials are changing the face of the wine world. And they’re doing a pretty kick-ass job of it. Propelled by a thirst for authenticity and discovery, this new generation of […]
Brews with Views: 5 Must-Drink-At Mountain Breweries
Is it just me, or do snowflakes, icicles and sledding make you want to drink beer? There’s something about winter that screams let’s bundle up, trek through the snow and […]