Facebook Zero: What’s New and What’s Next for Social Media Marketers

We weren’t the only ones making bold New Year’s resolutions this year. Facebook kicked off 2018 by announcing plans to make significant changes to their newsfeed algorithm to prioritize content from family and friends over Facebook business pages.

So, what does this mean for your brand’s Facebook page this year?

First and foremost, less public content will appear in your followers’ Facebook feeds. Less visibility means pages should expect to see a drop in organic reach and interactions as well as video views. Rather than ranking content consumed from company pages, Facebook will start prioritizing posts that spark conversation among friends and family. Followers can expect to see more content from people in their network and less posts and videos from the pages you follow.

While this sounds like bad news for company pages – and perhaps for people with family members who like to share everything – public posts will still have a home in your followers’ feeds. The nature of that content, however, will change. The last few years have seen videos reign supreme. But winter is coming. As Facebook rolls out new changes, video content will likely be dethroned in favor of posts that “spark conversations” and “meaningful interaction.” Articles or videos that prompt people to interact and discuss will take their place on the iron throne as Facebook’s top priority.

Public posts will still have a home in your followers’ feeds. The nature of that content, however, will change.Click To Tweet

As we prepare for Facebook Zero, brands can take a couple of steps to arm themselves for the impeding social apocalypse:

Social channels are always evolving, but an effective social strategy should be able to adapt to changing rules and come out stronger in the end. Still not sure your social media strategy is ready for 2018? Let us know. We’re here to help.

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