As we head into November with visions of candy corns dancing in our heads, there are a few key concepts to take away from brands who “showed up” for Halloween this year, specifically on social media. According to the National Retail Federation, consumers were projected to spend 9 billion dollars on Halloween in 2018. As a result of increased spending, major brands are starting to see significant growth after the holiday, including Fanta, who grew 23% after Halloween in 2017. Halloween is an opportunity to show off your company’s personality and engage directly with consumers; below are examples of brands who did a great job of that this year.
Reese’s “Trade in Your Candy”
You remember the feeling – getting loads of candy you don’t like and not enough of the kind you do like. For Reese’s lovers, Reese’s Candy Converter Machine was created to give you exactly what you want. Reese’s Spokeswoman Anna Lingeris told CNN that “As the #1 Halloween candy (with over half of candy buyers purchasing Reese’s), Reese’s has come up with a solution — give us your unwanted candy, and we’ll give you what you actually want — Reese’s Peanut Butter Cups.” By creating this in-person trade-in machine, Reese’s drew news coverage and attention on social media. The lesson here?Marketing for the holidays shouldn’t be online only, and creativity pays off.Click To Tweet
Lush Cosmetics Seasonal Products
“Bathe with one eye open this Halloween,” says Lush Cosmetics. You may be more familiar with seasonal products for Easter or Christmas, but Halloween-themed items can be just as successful. Lush created an entire line of Halloween products, including an Eyeball Bath Bomb, a Sparkly Pumpkin Bubble bar, and “Ectoplasm,” an electric green shower gel. Thanks to companies like Lush Cosmetics, even consumer’s beauty routines can feel spooky & festive.
Burt’s Bees Costume Feature
Consumer’s creative costumes means free marketing for you! Amplify it by featuring costumes related to your company on your social pages. This is a great opportunity to engage directly with customers and to feature content from new influencers, or even non-influencer accounts. Check out these customer features from Burt’s Bees and Target!
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