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It’s December which means it’s the season of trend reports and 2015 roundups galore. To add to the mix, I’m taking a walk down the Buzz Bin memory lane. In case you missed them, I’m counting down the top 5 most read health Buzz Bin posts of 2015
5. King v. Burwell: Your 5 minute study guide: In preparation for the Supreme Court’s ruling on King v. Burwell, which eventually ruled to uphold Affordable Care Act subsidies, Kim Blake gave us a quick tutorial on the basis of the case and what it could mean for consumers and health systems.
4. Negative press happens. Are you prepared for it? Alyse Brunella provides some important tips for responding to negative press. Often times your response can be the difference between a blip on the radar and a reputation-damaging crisis. To test your organization’s preparedness to handle such a crisis, take our Crisis IQ quiz and find out what work you may need to do to prepare in 2016.
3. 5 Lessons Learned from the Anthem Data Breach: The Anthem data breach was a major healthcare story this year, highlighting the ever increasing need for healthcare data security. Kirsten Lesak-Greenberg analyzed Anthem’s communications response and provided some key learnings.
2. Humanizing Your Brand, On Purpose: I wrote this post about how my health struggles led me to find my purpose in healthcare communications. Did you find your purpose in 2015?
1. 5 Healthcare Trends in 2015: Though it was written in 2014, this was our most read post of 2015. Everybody loves a good trend piece. It’s interesting to look back on Stephanie Fox’s predictions and see how she did. I’d say her crystal ball was on point! It begs the question… what trends do you see coming in 2016?
And, if you missed last week’s post, one of PadillaCRT’s healthcare leaders shared tips for reading the healthcare roadmap – a great read as we prepare for the New Year.
From the 2015 State of the Union to the new American Cancer Society guidelines controversy to healthcare in the Republican debates, it’s been a big year for healthcare. And, we’ve enjoyed analyzing and discussing all the juicy details with you. In looking toward 2016, what health topics would you like to see covered on the Buzz Bin? Who knows… you could inspire our next post!
Until then, wishing you health and happiness in the New Year!