Making Sure New Communication Technology Is The Right Technology For Your Medtech Company

Buyers (whether they are surgeons, procurement officers or distributors) are just like us: their time is in high demand, their attention span is ever-shortening, and they are hyper focused in lowering cost and improving outcomes for patients.

Meanwhile, the medical field isn’t the only place where technological advances are being made. Marketers today, more than ever, have access to interactive tools and platforms to help engage and activate their customers. I recently attended a conference on digital marketing, and this was a common theme. But there is also an inherent tension: how do marketers best use these emerging tech tools to make a difference and ultimately drive ROI?

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