Padilla’s Insights + Strategy and Digital/Social teams scanned the news media and social media conversations surrounding the COVID-19 pandemic to bring you the week’s noteworthy developments:
Brands are still engaging in creative ways – embracing the “now normal” evolution of the pandemic:
- Fisher-Price launches pandemic-themed toys, like a work-from-home play set
- Taco Bell unveils new design with more drive-thru lanes
- Auntie Anne’s introduces mobile ordering in its Pretzel Perks app as part of a nationwide rollout of delivery service with a sweepstakes grand prize “Recline-to-Dine” chair that orders pretzels via pulling a lever
Coverage with positive sentiment sees a slight uptick mainly driven by the conversations around tuition costs, schools opening/closing and local school districts making decisions for fall.
Negative sentiment focuses on global pandemic coverage as global contagion exceeded 20 million, an ominous/ambiguous fall and the rise of younger adults contracting the virus. Flu enters the conversation as health care providers are kicking off flu vaccinations early.
The number of COVID-19 mentions decreased during the past two weeks, meanwhile the following topics saw significant chatter:
- The DNC and Kristina Urquiza’s speech about her father who died of coronavirus
- Convalescent plasma from coronavirus survivors having a potential therapeutic use against virus
A few things that are making us happy:
- Father and son paint art and pop culture images around the fence cutout where their dogs peek out
- Amazing paintings made with Excel
For more insights on this week’s coronavirus communications analysis:
For questions, guidance or support with your brand’s communication efforts, Padilla’s COVID-19 Response Team is here to help.