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Padilla’s Insights + Strategy and Digital/Social teams scanned the news media and social media conversations surrounding the COVID-19 pandemic to bring you the week’s noteworthy developments:
NYC, Campbell’s Soup, Movie Theatres
Today, New York City will begin the first phase of “reopening,” exactly 100 days after its first coronavirus case was confirmed.
Campbell reported a 35% increase in U.S. soup sales over the past three months. Near the beginning of the pandemic, soup demand was up 140% as consumers stocked up on stock.
AMC Theatres has ‘substantial doubt’ it can remain in business. With 1,000 theaters in the United States and Europe, the company said last week it has enough cash to reopen its theatres this summer as planned. However, if it’s not allowed to reopen, it will need more money, which it may not be able to borrow.
Topic Mapping
Over the past few weeks, we have seen brands begin to pivot from coronavirus to engage in the Black Lives Matter movement.
Overall, more forward-looking post pandemic coverage via thought leadership and op-eds. Sports saw a spike in coverage as the NBA announced it will restart the season in Orlando, Florida, beginning on July 31. And the George Floyd Protest topic represented 4.5% of overall coverage with focus on protests and the risk of spreading the virus along with CDC’s position on how tear gassing protesters can spread coronavirus.
Social Buzz
In the social sphere, Net sentiment trended two points negative (-28%) as the George Floyd protests continue to penetrate coronavirus conversation. Two influential tweets breaking into the month’s top five address inconsistencies and share frustrations with how the government has handled the protests versus coronavirus.
Trending searches on coronavirus this past week include searches for: NBA standings, coronavirus and protests, questions on whether coronavirus is losing its potency and why ethnic minorities are more at risk.
COVID Art Museum
The coronavirus pandemic has catalyzed at-home creativity and reactive artworks, all of which are being shared online. To mark and collate this significant global movement, a digital gallery – the Covid Art Museum – has been established, making the topical art accessible for the masses.
For more insights on this week’s coronavirus communications analysis:
For questions, guidance or support with your brand’s communication efforts, Padilla’s COVID-19 Response Team is here to help.