I’m delighted to tell you that Padilla is now part of something bigger. We have joined AVENIR GLOBAL, a top-tier Montreal-based holding and management company of public relations and communication firms. With the addition of Padilla, AVENIR GLOBAL is one of the top 25 largest companies in our industry worldwide, with 760 people in 21 offices across Canada, Europe and the U.S. Acquiring Padilla is part of a long-term growth strategy focused on broadening its geographic reach, further deepening its talent pool and expanding its service offering.

Our two companies have a lot in common: longevity, values, management philosophy and enduring client relationships. We both appreciate the importance of building strong, independently operated agencies that are globally resourced, and of creating a culture that puts clients and employees first.

Coinciding with the purchase by AVENIR GLOBAL, Padilla will conclude a planned leadership transition. Matt Kucharski will lead Padilla as president and Lynn Casey will become Padilla chair. Both of us will report to AVENIR GLOBAL president and CEO Jean-Pierre Vasseur.

For our clients and employees, it’s business as usual, plus additional opportunities to advance our mutual goals. The Padilla name remains, as do the names of FoodMinds, our food and nutrition experts; Joe Smith, our brand consultancy; and SMS Research Advisors, our research division. Please learn more about today’s announcement, and thanks for tuning into the Buzz Bin!

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